Welcome back to the Founders Korner Podcast. Today, we bring you an episode featuring Sangeeta Mulchandani, the renowned author of "Start Right: Bringing Your Ideas to Life." Sangeeta shares her expert insights on the elements that can be the making or breaking of a startup, and how to understand your customers' problems to be a success. Sangeeta touches on how to ensure success even before you start building your product which includes grit - commonly overlooked. Sangeeta and Sepehr discuss how you can plan in all ways to ensure your idea turns into a success, including how to build a product roadmap. Watch the full episode to gain insights from experts when it comes to dealing with entrepreneurs, it might transform your journey.
Connect with Sangeeta: https://www.linkedin.com/in/sangeetamulchandani/?originalSubdomain=au
Check out Sangeeta’s book here: https://www.amazon.com/Start-Right-winning-business-successful/dp/B09YYZFW4T
TIMESTAMPS
00:00 Introduction
01:00 Sangeeta’s story
02:24 Corporate was not for her
02:40 Starting her first business
03:40 Fuck up nights
04:25 What does success mean to you?
05:00 What determines something as a failure?
05:26 Learn how to fail
06:40 Don’t be scared to start a startup
07:00 Top 2 reasons why startups fail
08:50 How much money do you put in your startup?
09:25 Start Right
10:08 Three pillars of success
10:20 Mindset
11:40 Grit
11:54 Clear objectives
13:15 You NEED a product advisory board
14:10 The fear of rejection
15:10 How to truly understand your customers’ problems
16:59 The easiest way to build a roadmap
19:58 Entrepreneurs sell themselves
21:30 How to tell if your startup will be a success
24:50 Passion is the biggest driver
25:41 4 keys to startup success
28:45 Don’t overspend on scaling
31:18 When should you be profitable?
32:50 Types of money for startups
36:14 You don’t need to be #1 in the market
38:30 Sangeeta’s main advice for founders
41:10 Ensure you’re a healthy founder
42:00 Conclusion
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Hosted by Sepehr Shoarinejad
With a seasoned history of entrepreneurship in various industries, Sepehr brings a wealth of startup experience to help founders build and launch a SaaS business. Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. His primary passion to help drive like-minded entrepreneurs to success is the reason behind his Founders Korner podcast, and the workshops he runs across Canada and the US. So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.
