Will Critchlow is the CEO of SearchPilot, an SEO A/B testing company. I invited Will back to Experts on the Wire to discuss the Future of SEO. I feel like things have felt very turbulent and uncertain in the SEO world lately (more than usual!) – because of things like AI/Chat-GPT, changes in how the community engages online, GA4, massive SERP changes from Google, and changes in the economy and world at large post-covid.
I’ve always known Will for having a great perspective on the future of our industry so I wanted to get his take on what the future of SEO holds. Is THIS finally the inflection moment where ‘SEO is dead’? How does he see the next 5-10 years playing out? If it’s not dying, how will it look different? What should SEOs and businesses be doing to future-proof their marketing? How do we all navigate these big changes?
Topics In This Episode Include:

* How is AI affecting informational queries?
* What the ancient steel and iron industry has to do with content
* Is it worth still investing in content marketing?
* How is the eCommerce SEO space changing? Is eCommerce and spending online down or is it growing?
* Challenges for new people entering the SEO space
* And lots more…

Listen Now!

Related Episodes You Might Like

* Surviving SEO in an AI World w/Sara Taher
* SEO Ranking Factors, A/B Testing and the Evolution of SEO w/Will Critchlow

Tools Mentioned

* Chat GPT
* Gemini
* SearchPilot
* Content Aced (50% off – affiliate link)

Articles, Resources, and Links Mentioned

* https://www.perplexity.ai/
* Where Web Users Spend Their Time vs Where Traffic Referrals Originate – Sparktoro
* Google Anti-Trust Trial Documents
* Women in Tech SEO

Find Will Online

* Will on LinkedIn
* Will on Twitter

Kristine Schachinger is an SEO Consultant, specializing in Technical SEO, SEO Website Audits, Growth Strategies, Google Penalty Recovery, Accessibility, Usability, LLMs, & Social Media. She has been an SEO for over 15 years and helped sites like Instacart, Vice, Zappos, usa.gov and many more.
Topics In This Episode Include:

* Why AI vs Human Content Comparison Studies are Silly
* How AI has Changed SEO
* How Does Google Detect “AI Content”?
* Deep Dive Into The Helpful Content Update
* Google’s Search Generative Experience
* Why Core Web Vitals Is NOT a Ranking Factor Now
* E.A.T.T. Myths and Why It’s Not a Ranking Factor, Ranking Signal or Ranking System
* How To Learn About SEO From “The Source”
* How To Find and Hire The Right SEO (And how to attract the right clients if you are an SEO)
* Kristine’s Approach to Providing SEO Consulting

Listen Now!

Related Episodes You Might Like

* Surviving SEO in an AI World with Sara Taher
* “The Email” (A Solo Episode from 2017 about Google Phantom Update)

Tools Mentioned

* Midjourney
* Sitebulb
* Content Aced (50% off – affiliate link)
* More being added soon!

Articles, Resources, and Links Mentioned

* Kristine’s Post About AI vs Human Content
* Detecting AI Content with Watermarking (NY Times)
* Google’s Developer Guide to Ranking Systems
* Kristine’s Post About “EEAT” on LinkedIn
* My article from 2020 about EAT and Core Updates
* More Being Added Soon!

Find Kristine Online

* Kristine on LinkedIn

 

Join me for 5 mins with some updates about Experts on the Wire (and new episode announcements!)
Listen Now!

Check out Content Aced – a high-powered research assistant tool that helps you find topical gaps in your content: https://www.evolvingseo.com/contentaced for 50% off.

 
If you’re trying to keep up with AI in the SEO world, while remaining strategic and not just following a checklist, this episode is for you!
My guest today is Sara Taher who has been an SEO consultant since 2014.
Topics In This Episode Include:

How to incorporate AI in your SEO workflow (tons of great tools mentioned!)
The Risk of AI to Content Creators 
The importance of TikTok SEO, Video Indexing, and having Video Strategy
Create YouTube descriptions with AI
A little something for you tech SEO fans – a couple of interesting ways to audit a site f or JS and SEO
And lots more! 

Listen Now!  

Related Episodes You Might Like

* Image Optimization and Algorithmic Biases w/Myriam Jessier 
* Rendering, Crawl Budget and JavaScript SEO w/Martin Splitt

Tools Mentioned




* ChatGPT
* ChatGPT Code Interpreter
* Jasper
* Midjourney
* Eightify YouTube Summaries
* Fixing eye content on videos with AI
* The Web Developer Plugin
* View Rendered Source Plugin




Articles, Resources, and Links Mentioned




* LearningSEO.io
* https://www.perplexity.ai/
* The Risk of AI To Content Creators
* Video Indexing Report
* SEO in the age of AI
* Doing SEO for TikTok
* Scraping YouTube with Python
* Auditing JavaScript for SEO




Find Sara Online

* Sara’s Blog
* Sara on LinkedIn

It’s hard to convey the huge variety of topics we covered in this action-packed episode with just a 60-character title!
Myriam Jessier is an SEO Trainer, SEO Consultant, and co-owner of PRAGM, a technical marketing agency. She speaks three languages and has been doing SEO for over 15 years.
I had a blast talking with her, and I learned a lot listening back to this conversation – this was my longest episode ever clocking in at almost 2 hours! But it will fly… 
Topics In This Episode Include:

* Breaking through the “curse of knowledge” in SEO
* Understanding the psychology and emotions of searchers
* The weaknesses of keyword intent analysis at scale
* Why PageSpeed Insights may not realize you’ve already compressed your images
* Working with developers 
* Understanding “Graceful degradation” 
* Applying Librarian Skills to SEO
* A GeoIP Redirects Rant
* Algorithmic Biases, Gendered Language, and Keyword Research
* The parallels between furniture design and SEO
* Tips for working in SEO with ADHD
* And lots more!

Listen Now!

About the Sponsor – Stacker Studio
Yes, we have a NEW sponsor! Stacker Studio will create super high-quality, well-researched content for your site – and then it gets syndicated out to Stacker.com and also a guaranteed 50+ network of media and news sites (local and national).
Sites their client’s content appears on include San Franciso Chronicle, MSN, Daily News, and a lot more!
I spent a lot of time reviewing the content and backlinks generated by several of their client’s sites, and it’s all top-notch quality and something I would do or have my clients utilize in a second. Visit https://studio.stacker.com/wire to receive a 20% discount on your first story and promotion.
Related Episodes You Might Like Show

* The Worst Technical SEO Mistakes To Avoid w/Olga Zarr
* Seizing The Image Search Opportunity w/Jess Peck

Agenda and Timestamps




* Coming Soon!




Tools Mentioned




* Coming Soon!




Articles, Resources, and Links Mentioned




* Coming Soon!




Find Myriam Online

* Myriam on LinkedIn
* Myriam on Twitter
* PRAGM Search Agency
* SEO Cash Flow w/Myriam and Olga Zarr

NEW! Show Transcription
Coming shortly…
I am trying transcriptions out with a tool called Rev.com – while I don’t have time to meticulously edit the transcript, I think it’s pretty good and accurate – let me know what you think!
 

If you’re looking for creative ideas and strategies for creating more authoritative content and earning backlinks passively, this episode is for you!
Monique is an SEO Consultant, Digital Strategist, Content Creator, Podcaster, and lots more. After nearly three years with the Wiideman Consulting Group where she led a 20% average increase in inbound organic search traffic for clients, she has gone out on her own with her new company Digital Meaux Solutions.
I had a blast and learned a lot listening back to this conversion – we talked about lots including:
 Topics In This Episode Include:

* Why Monique moved away from active Link Building
* Monique’s unique type of company – part content creation + part SEO
* The intersection of Link Building and Content
* The ingredients of authoritative content
* Getting links with no outreach
* How to get .edu links 
* Local Link Building 
* The importance of style, tone, and sentiment for SEO
* Monetizing Blog Content
* How to capitalize on trends
* Diversity & Inclusion in SEO and Marketing
* Non-Traditional Career/Entrepreneurship Paths
* Monique’s Podcast and Self Care

Listen Now!

About the Sponsor – Stacker Studio
Yes, we have a NEW sponsor! Stacker Studio will create super high-quality, well-researched content for your site – and then it gets syndicated out to Stacker.com and also a guaranteed 50+ network of media and news sites (local and national). Sites their client’s content appears on include San Franciso Chronicle, MSN, Daily News, and a lot more!
I spent a lot of time reviewing the content and backlinks generated by several of their client’s sites, and it’s all top-notch quality and something I would do or have my clients utilize in a second. Visit https://studio.stacker.com/wire to receive a 20% discount on your first story and promotion.
Related Episodes You Might Like Show Agenda and Timestamps




* Proven Rules for Outreach and Link Success w/Gisele Navaro
* Getting Major Publishers To Feature Your Content (20 Proven Tips!) /Kerry Jones




Tools Mentioned




* Grammarly
* Google’s Natural Language API Tester
* Ahrefs
* SEMrush
* BuzzSumo
* Hemmingwayapp
* Hubspot




Articles, Resources, and Links Mentioned




* Coming Soon!




Find Monique Online

* Monique on LinkedIn
* Meaux Digital Solutions
* Meaux’s NEW Podcast:

* iTunes
* Spotify
* iHeart Radio

My guest today Olga Zarr audited over 100 sites in a two-year period – and from that compiled a massive list of 99+ tech SEO mistakes. On today’s episode, we talk through some of the worst of the worst tech SEO mistakes you should avoid. And, answer some tech SEO questions from Twitter.  
Listen Now!

About the Sponsor – Stacker Studio  
Yes, we have a NEW sponsor! Stacker Studio will create super high-quality, well-researched content for your site – and then it gets syndicated out to Stacker.com and also a guaranteed 50+ network of media and news sites (local and national). Sites their client’s content appears on include San Franciso Chronicle, MSN, Daily News, and a lot more!
I spent a lot of time reviewing the content and backlinks generated by several of their client’s sites, and it’s all top-notch quality and something I would do or have my clients utilize in a second. 
Visit https://studio.stacker.com/wire to receive a 20% discount on your first story and promotion.
Related Episodes You Might Like




* Tech SEO Tips From a Google Product Expert
* Tech SEO, Ranking Factors and The Story Behind TechSEOBoost




Show Agenda and Timestamps




* Coming soon!




Tools Mentioned




* Coming soon!




Articles, Resources, and Links Mentioned




* 99+ SEO Mistakes




Find Olga Online  

* Twitter
* LinkedIn
* YouTube
* SEOsly.com 

Tech SEO fans this episode is a MUST listen! 



Topics Include:

* The current state of how Google handles JavaScript
* Testing JavaScript Sites for SEO
* Dave’s favorite and least favorite JS platforms
* Hydrating JavaScript
* Caching and JS
* Caching APIs
* Fingerprinting Files
* What are web workers and do they index?
* Dave’s definition of tech SEO
* The strangest tech SEO problem he has ever seen
* Does Google pass link value when a page is blocked in robots.txt?
* Working with developers as an SEO
* And YOUR questions from Twitter

Dave Smart is a technical SEO consultant and developer. He has been building sites and doing SEO for 22 years. He is also a Google Diamond Product Expert where he helps answer questions in the Google Search Central Help Forum.
Dave has spoken at Brighton SEO and blogs on his site tamethebots.com 



Listen Now!





 



Related Episodes You Might Like



* Large Site In House Technical SEO w/Jamie Indigo* Martin Splitt on Rendering, Crawl Budget, JS SEO, Treeshaking and More



Show Agenda and Timestamps



* Coming soon!



Tools Mentioned



* Coming soon!



Articles, Resources, and Links Mentioned



* Coming Soon!



Find Dave Online

* Tame The Bots – Dave’s Blog and Site
* Dave On Twitter
* Dave on LinkedIn




 

If you’re struggling to generate blog traffic that actually converts – this episode is for you!

My guest Araminta Robertson is managing director at Mint Studios, a content marketing agency that focuses on creating content that generates business, not just traffic. 

Araminta will be speaking at Brighton SEO this Fall, she has hosted her own podcasts – and I was impressed with her approach to converting blog traffic into customers – she works in fintech but what we talk about will apply to any company, B2B or B2C – I think this episode will help a lot of us.

In this episode:





* The 4 Pillars of a Bottom Funnel Content Strategy
* Conducting Interviews For Content Research
* Writing Intros That Convert
* Why “Tone Of Voice” May Not Be Important
* Optimizing For UX and CTAs
* Acquiring Backlinks
* Measuring Content Marketing ROI
* The Cons of Content Briefs (and an Alternative)
* Content Marketing Costs





Listen Now!









Related Episodes You Might Like





* How To Escape Content Mediocrity w/Henneke D
* How SalesHacker Grew 426% w/Gaetano DiNardi





Show Agenda and Timestamps





* Coming soon!





Tools Mentioned





* Otter.ai
* Keywords Everywhere
* Google Natural Language API Tester
* Terkel (HARO Alternative)





Articles, Resources, and Links Mentioned





* https://www.mintcopywritingstudios.com/fintech-content-marketing-framework 
* https://www.mintcopywritingstudios.com/blog/bofu-content 
* https://www.mintcopywritingstudios.com/blog/fintech-seo
* https://www.mintcopywritingstudios.com/blog/content-attribution-fintech 
* https://www.mintcopywritingstudios.com/blog/content-marketing-roi
* https://www.growthgorilla.co.uk/blog/converting-users-into-customers-using-fintech-content-with-araminta-robertson





Find Araminta Online

* https://www.linkedin.com/in/aramintarobertson/
* https://www.mintcopywritingstudios.com/
* https://twitter.com/mintcstudios
* Show more...