If you’re struggling to generate blog traffic that actually converts – this episode is for you!

My guest Araminta Robertson is managing director at Mint Studios, a content marketing agency that focuses on creating content that generates business, not just traffic. 

Araminta will be speaking at Brighton SEO this Fall, she has hosted her own podcasts – and I was impressed with her approach to converting blog traffic into customers – she works in fintech but what we talk about will apply to any company, B2B or B2C – I think this episode will help a lot of us.

In this episode:





* The 4 Pillars of a Bottom Funnel Content Strategy
* Conducting Interviews For Content Research
* Writing Intros That Convert
* Why “Tone Of Voice” May Not Be Important
* Optimizing For UX and CTAs
* Acquiring Backlinks
* Measuring Content Marketing ROI
* The Cons of Content Briefs (and an Alternative)
* Content Marketing Costs





Listen Now!









Related Episodes You Might Like





* How To Escape Content Mediocrity w/Henneke D
* How SalesHacker Grew 426% w/Gaetano DiNardi





Show Agenda and Timestamps





* Coming soon!





Tools Mentioned





* Otter.ai
* Keywords Everywhere
* Google Natural Language API Tester
* Terkel (HARO Alternative)





Articles, Resources, and Links Mentioned





* https://www.mintcopywritingstudios.com/fintech-content-marketing-framework 
* https://www.mintcopywritingstudios.com/blog/bofu-content 
* https://www.mintcopywritingstudios.com/blog/fintech-seo
* https://www.mintcopywritingstudios.com/blog/content-attribution-fintech 
* https://www.mintcopywritingstudios.com/blog/content-marketing-roi
* https://www.growthgorilla.co.uk/blog/converting-users-into-customers-using-fintech-content-with-araminta-robertson





Find Araminta Online

* https://www.linkedin.com/in/aramintarobertson/
* https://www.mintcopywritingstudios.com/
* https://twitter.com/mintcstudios
* Back to Episodes