Kristine Schachinger is an SEO Consultant, specializing in Technical SEO, SEO Website Audits, Growth Strategies, Google Penalty Recovery, Accessibility, Usability, LLMs, & Social Media. She has been an SEO for over 15 years and helped sites like Instacart, Vice, Zappos, usa.gov and many more.
Topics In This Episode Include:

* Why AI vs Human Content Comparison Studies are Silly
* How AI has Changed SEO
* How Does Google Detect “AI Content”?
* Deep Dive Into The Helpful Content Update
* Google’s Search Generative Experience
* Why Core Web Vitals Is NOT a Ranking Factor Now
* E.A.T.T. Myths and Why It’s Not a Ranking Factor, Ranking Signal or Ranking System
* How To Learn About SEO From “The Source”
* How To Find and Hire The Right SEO (And how to attract the right clients if you are an SEO)
* Kristine’s Approach to Providing SEO Consulting

Listen Now!

Related Episodes You Might Like

* Surviving SEO in an AI World with Sara Taher
* “The Email” (A Solo Episode from 2017 about Google Phantom Update)

Tools Mentioned

* Midjourney
* Sitebulb
* Content Aced (50% off – affiliate link)
* More being added soon!

Articles, Resources, and Links Mentioned

* Kristine’s Post About AI vs Human Content
* Detecting AI Content with Watermarking (NY Times)
* Google’s Developer Guide to Ranking Systems
* Kristine’s Post About “EEAT” on LinkedIn
* My article from 2020 about EAT and Core Updates
* More Being Added Soon!

Find Kristine Online

* Kristine on LinkedIn