114: Big Retailer SEO, Power BI, CTR & Rankings (Data) w/Claudia Higgins

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Experts On The Wire (An SEO Podcast!)

Dan Shure (SEO)

134 episodes

8 months ago

Downloaded over 500,000 times! Experts On The Wire is a monthly SEO podcast hosted by Dan Shure. Discover new trends, tactics, tools, people, and businesses doing remarkable work in the world of Search Engine Optimization. Past guests include Rand Fishkin, Brian Dean, Annie Cushing, Noah Kagan & Vanessa Fox. I'm an SEO consultant myself, so we dig deep into SEO, technical challenges, growth stories, mobile SEO, eCommerce, crawling, content marketing & more.

All content for Experts On The Wire (An SEO Podcast!) is the property of Dan Shure (SEO) and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

114: Big Retailer SEO, Power BI, CTR & Rankings (Data) w/Claudia Higgins

Experts On The Wire (An SEO Podcast!)

1 hour 8 minutes 26 seconds

5 years ago

114: Big Retailer SEO, Power BI, CTR & Rankings (Data) w/Claudia Higgins

In this episode:

* Doing SEO for a big retailer
* What an SEO Insight Technology Manager does
* Using PPC to Strategize for SEO
* Why/when/how to use Power BI
* What is the “data hulk”?!
* Does CTR actually impact ranking? (Based on data)
* Strategically dealing with Holiday and Seasonal content
* Communicating SEO value to executives.

Claudia Higgins is an SEO Insight Technology Manager for Argos, a large retailer in the UK. She has spoken about SEO at events including Brighton SEO, SearchLove, C3 New York and TechSEO Boost.
Listen Now!

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Show Agenda and Timestamps

Coming soon!

Tools Mentioned

Coming soon!

Articles, Resources, and Links Mentioned

* Argos

Find Claudia Online

* Claudia on Twitter
* Claudia on LinkedIn