In today’s episode of the Endurance Cartel, we are joined by Federico Muyshondt, CEO at BODYARMOR Sports Nutrition. After finishing his MBA in Business Administration at Ryce University in Texas, Federico went on to work with titans in the food & beverages industry like Procter & Gamble, PepsiCo, and Danone. Friends for years, Federico and Javier reminisce about their childhood memories, the important moments in Federico's journey to becoming the man Coca-Cola trusted to bring down Gatorade, their main competitor in the sports drinks niche, and how Kobe Bryant was one of the most important influences in Federico's career.   In today’s episode:   (02:12) Federico Muyshondt joins the show, reminiscing over his friendship with Javier and his family. (04:50) First reaction of Federico when he received an offer to run Coca-Cola.  (07:30) A dream of taking down the competition in the industry 09.00) The Why behind Federico’s career in the health industry. (11:00) The importance of hydration in BodyArmour’s product conception. (13:00) The changes that Federico wants to operate on PowerAid. (15:10) The proper way to implement sports drinks in our routines. (17:45) BODYARMOR- communication and promises to the consumer. (20:20) The new trendy practice of boosting caffeine in sports drinks. (21:15) The days when Coca-Cola was a sports drink compared to today. (22:40) The importance of picking brands we trust from people we trust. (23:55) The reason behind Kobe’s investment in BODYARMOR. (26:00) Kobe Bryant’s legacy through BODYARMOR’s social initiatives. (27:30) The moment endurance sports made Federico feel superhuman. (31:30) A deeper reason behind hitting the gym and eating healthy. (33:30) The person that inspired Federico to become who he is today. (37:20) Federico’s advice to anyone listening.   Quotes: “This obsession of becoming better, this obsession that becomes a passion and gives you more energy than it consumes. That’s when the magic happens. That’s what the mamba mentality is all about. Kobe used to say we rest at the end, not in the middle.” “More than 50% of the time, sports drinks are consumed while not performing activities...so if you’re going to have a sports drink, make sure that you have one that is better for you, natural, and not loaded with calories and sugar.” “When Kobe was asked how he chooses a business to invest in, he said that the product should be a superior product but most importantly the founder and the passion of the team behind the product. If that passion is really an obsession and he sees that fire within the team.” “This is a brand that carries on in Kobe’s memory, we talk about him all the time. We live the mamba mentality all the time.” “I see myself as a corporate athlete. The job that I have with the time commitments but not forgetting about my family. You have to be physically and mentally crisped all the time”.  “My dad was the person who taught me the mamba mentality before it existed. A week after his death, I get a call to be the CEO of the company that Kobe BRYANT founded.” “Surround yourself with people that are better than you. Be humble enough and don’t be insecure to surround yourself properly...Don’t forget that nobody gets it right the first time, just keep going.” “More than your job, more than your college, by far the most important decision of your life is your partner.”   Links selected from this episode:  The Mamba Mentality-is a way of life and a perspective developed and written about by Kobe Bryant in his book. Bryant defines mamba attitude as continually striving to be our best selves. He said that it refers to people being better each day than they were the day before. Simply defined, the mamba attitude is about facing your anxieties and becoming your best self. BODYARMOR- is a Coca-Cola Company-owned American sports drink brand. Its products include Sports, Lyte Sports, Edge Sports, and SportWater. In 2011, Mike Repole invented the cocktail. The Coca-Cola F

The world we create in our childhood dreams makes us believe that everything is possible. Although most of us outgrow them, sometimes dreams have the power to shape and influence our future. Dumitru Dorin Prunariu, today’s guest on the Endurance Cartel is one of those people strong enough to let their dreams guide their path in life. After graduating from the Physics and Mathematics high school in Brașov, Dorin went on to the Politehnica University of Bucharest where he obtained a degree in Aerospace Engineering. In 1978, while working for the Romanian Aeronautic Industry, he was selected for spaceflight training in the Russian Intercosmos Program. After obtaining the highest marks in his three years of training in the program, Dorin became the first Romanian astronaut and the 103rd human being to fly into space. Listen to Dorin’s fascinating story about testing the limits of human endurance and surviving for eight days in outer space, aboard the space station Salyute 6.

“There are certain folks who are just born with what I like to call a worrier DNA. That is who they are, whether they are a protector or a fighter, but it doesn’t mean that you’re bloodthirsty or that you hope for war”, says today’s guest of the Endurance Cartel.   Mike Scotti joined the United States Marine Corps Reserves while still an undergraduate at the University of Miami, Florida. After graduation, Scotti attended the Marine Corps Officer Candidate School in Quantico, Virginia. He was commissioned as a second lieutenant and served four years on active duty as an artillery officer and platoon commander in the First Marine Division. He was among the first American troops into both Pakistan and Afghanistan in the Fall of 2001 and was deployed to Iraq in early 2003. He was awarded the Navy Achievement Medal with Combat “V” for actions under fire and then was honorably discharged.   But, his fighting days were not over yet, as he found himself struggling to survive his post-war darkness. He found solace in helping others get through their own traumas, and while he was attending NYU Stern, Mike founded the Military Veterans Club. Later on, he was a founding Board of Directors member for the military charity Reserve Aid, which has raised over $5 million and assisted over 4,000 veteran families in need.   In hopes of letting go of the past, he decided that the best thing to do is to openly talk about his experiences. He co-produced and starred in the award-winning documentary Severe Clear, using his personal combat footage to chronicle his time in Iraq, and wrote The Blue Cascade: A Memoir of Life after War.   Join Javier Pineda on this new episode, and listen to Mike's story of surviving the real battle, the one raging inside.     In today’s episode:   (01:14) Meet today’s guest, Mike Scotti, author, filmmaker, speaker, philanthropist, and U.S. Marine veteran; (02:38) Joining the Marines and getting the sense of belonging to something bigger than himself; (07:09) When 9/11 happened he was among the first American troops in both Pakistan and Afghanistan; that’s when he shot the footage that later on was used in Severe Clear- a documentary that explores the Marine drive to Baghdad during the 2003 invasion of Iraq; (18:09) There’s no place for doubts and fear when you’re a Marine- the realities of training for combat and people he would lay down his life for ; (39:25) Finding the right outlet to help him let go of the past, and helping other veterans face their demons and talk about what they've gone through; (48:12) The real endurance test- staying focused when knowing that he was responsible for everyone around him going home alive; (54:51) His father- the man that set the standard in going the extra mile to help others; (01:01:18) Mike’s advice- “Look back through your life and understand that sense of perspective, understand the current problems through that lens, and harness the power of discipline”; (01:03:39) Working on releasing a new book and a tv/ streaming series called "Tailspin Finland"; (01:08:53) Are TV shows trying to depict boot camps and endurance training a hoax?   (01:13:18) True family and brotherhood and mottos that marines live by “Esprit de corps” & “Never Above You, Never Below You, Always Beside You”.     Quotes:   “You train how you fight and you learn your lessons very quickly(...) (Marines) train over and over and over again with live fire, with marines who are their brothers and sisters, who they love. (...) That’s one of the reasons why the marine corps are absolutely vicious in combat.”   “You’re not thinking about politics when you’re there. When the bullets are flying, you think about winning the battle which means neutralizing or destroying and killing the enemy shooting at you.”   “A good leader leads from the front, a good leader walks the lines and meets the men, no matter where it is.”   “For me, the will to fight and do all these other things just comes from a love for fellow v

Paul DeAngelis joins today’s episode of the Endurance Cartel Podcast to talk about the attitude and mentality one should have to engage in endurance sports such as mountain climbing or triathlons. He shares a great deal of knowledge and wisdom based on his experience and teaches us what to avoid when challenging ourselves.    Paul DeAngelis has committed his life to the promotion of health, well-being, and, most importantly, performance. Paul has prioritized training and education in his performance objective. He began coaching over 20 years ago because he is a firm believer in the POSE method's life-changing effects. His purpose as a coach is to motivate people to make positive changes in their lives, and he discovered that the POSE technique is ideal for people of all ages and abilities.   Paul believes in sport psychology; perceptual development and psychical training are critical to the success of any program. He fosters a positive environment to assist individuals in overcoming self-doubt or perceived limits and reaching their full potential. Paul has also travelled the world with the CrossFit Endurance certification team, teaching other coaches about good running mechanics, nutrition, injury avoidance, and programming. In addition, he uses the power of his motivational speeches to encourage and influence people in the health and wellness sector.   He is a skilled mountaineer with prior experience leading and handling tough logistics. He has an extraordinary capacity to inspire various groups and bring about constructive change. Never one to rest on his laurels or get comfortable in his pursuits, Paul has added designations to his name and has taken several disciplines to guarantee he can provide premium quality teaching to his pupils.   In today’s episode: (01:35): Our guest Paul Deangelis coach, professional climber, and endurance enthusiast. (03:45): What brought Paul back from Canada to Costa Rica? (07:00): Javier goes down the memory line with Paul and remembers some amazing moments they had together. (09:50): Where do we have to start to engage in activities such as mountain climbing? (15:00): How mountain climbing can complete an athlete’s form and enhance their performance. (17:00): The difference between risk-taking and risk management. (20:00): The mindset that made Paul Deangelis and the mental component necessary for Mountain Climbing. (25:00): The importance of training in nature when the conditions are harsh. (31:00): The real purpose of training for Mountain Climbing and how it should outweigh the climbing itself. (34:55): Paul’s experience as a guide on Mount Everest and the critical situations he witnessed. (40:15): Paul shares with us the attitude and mentality of a good coach and guide. (46:30): The process with which Paul trains his apprentice hikers. (51:00): The importance of group dynamics in mountain climbing. (57:40): How Paul handles stress and panic when hiking with a group. (01:03:30): How to deal with mistakes and failures. (01:08:20): The moment endurance sports made Paul feel superhuman. (01:13:05): The person that inspired Paul to go the extra mile in his journey. (01:17:17): Paul shares a good piece of advice with us.   Quotes:   “Some people contact me to climb the highest mountains and that becomes a trophy case to them…In our consumer work here it’s the more things I achieve, the better it makes me feel. That’s a troublesome group because they are not doing it for authentic reasons so to speak…”   “Part of the journey in mountain climbing is finding who you are in the middle of a journey.”   “There is a second group of people that contact and want to do it because they want to know who they are…and that’s amazing…They come to me with something not going right in their life and with a need to be exposed to nature so they can think.”   “My process was: When the shit hits the fan I would get myself up and I would go outside and train…I always love to train when the weat

Mark Divine is a former United States Navy SEAL. He is the founder of the Divine SEAL training system, which focuses on getting people to their goals in life by focusing on the journey, not the destination. Mark’s story began when he was just 14 years old. He had already been taking martial arts since he was 7 years old and had started training in karate and tae kwon do at a young age. He became interested in the world of martial arts because he saw how it could help him achieve his goals in life. He also attended Colgate University, where he earned a bachelor’s degree in economics and competed on the men’s swim and crew teams. [4] Divine joined PricewaterhouseCoopers (formerly Coopers & Lybrand) as a senior consultant after graduation, while studying for a Master of Business Administration at New York University Stern School of Business (graduated 1989) to become a Certified Public Accountant. [5] Divine began a parallel journey into zen meditation and Seido karate under the instruction of Grandmaster Tadashi Nakamura, where he chose to shift tracks and seek a career as a US Navy SEAL Officer.  His military career spanned 20 years (1989-2011), during which he led missions in Asia Pacific, Africa, Bahrain, and Iraq[3]. In 2011, he retired with the rank of Commander. He now mainly focuses on helping other people reach their ultimate potential, through programs such as the SEAL fit, or books like “Unbeatable Mind”. Produced by: www.sawandsine.co.uk

Leanda Cave joins today’s episode of the Endurance Cartel Podcast to talk about the reality of doing high-intensity endurance sports, and how running triathlons with her severe condition taught her a lot about handling the many aspects of human experience.   Leanda is a former British triathlete who was born on March 9, 1978, in Louth, England. She is the 2002 World Triathlon Champion, as well as the 2012 Ironman Triathlon and Ironman 70.3 World Champion, making her the first woman in history to win both championships in the same year. She represented Wales and the United Kingdom at the international level.   Cave won the European Under-23 title in 2001. A year later, she made her international senior debut by winning silver in the 2002 Commonwealth Games in Manchester. She earned another silver medal at the European Championships before going on to win gold and the World Championship in Cancun, Mexico in November 2002. She was nominated for the Welsh Sports Personality of the Year Award in 2002. She was unfortunately injured in 2003 and was unable to defend her world title, although she did appear in the BBC program Superstars.     In today’s episode:   (1:02) Our guest Leanda Cave Professional triathlete, coach, and Ultraman enthusiast. (2:28) Brief explanation of what an Ultraman challenge is. (4:30) The motivation behind Leanda’s ambition to do an Ultraman. (7:00) Leanda shares that she has an unpublished book waiting to be published. (8:30) Training, racing, and competing at a high level with injuries. (10:12) The way Leanda dealt with her injuries to allow herself to compete. (11:55) Signs of athletes overtraining themselves and exceeding healthy limits. (13:45) The relationships between knowledge and athletic performance. (16:40) The role of technological monitors in athletic performance. (21:45) The body type stereotype in the athletic world. (27:10) The Norwegian success in endurance sports. (28:20) The moment endurance sports made Leanda a superhuman. (30:45) Leanda’s competitive side. (32:13) The role models behind Leanda’s inspiration. (34:50) The impact of endurance sports on emotional intelligence. (36:25) Advice from Leanda to the listeners. (38:08) Javier extracts some wisdom from his experience in triathlons. (40:50) Leanda shares her next projects regarding Ultraman and coaching.   Quotes:   “Sometimes we’re not built the same way as other people and we have to accept that things in our bodies break down…There should be a constant revolving door of maintenance where we work on our issues in a way that lets us compete”   “It’s hard often for an individual to recognize that they need to train within their personal parameters because most athletes, especially with the mindset that I have, want to do more than they should”   “Knowing your biological data when racing is probably more of a cue than it is anything else. I don’t think it’s a huge advantage seeing that data, it only gives you a cue to eat or drink water when you need to”   “It’s not all about body type. You can be an athlete and be on the bigger side and not fit into this fitness stereotype. You don’t have to be a certain body type to be a fantastic athlete”   “When we are kids boys and girls are basically the same, and then adolescence happens and boys become stronger. However, the endurance side never shifts, and as I got older…I did fine in long-distance runs and I could easily keep going when everybody was falling behind me. That’s when I knew at a young age that I had more ability in endurance sports than short distance”   “The inspiration is not only in major sports like Baseball and Basketball. In these other small sports, a lot of kids take their role models from them too, and I think that’s why I had this opportunity in Australia to find role models in sports that I wanted to and I enjoyed”   “I never gave up, and there were many times when I could have. I just kept going, and it doesn’t just apply to sports, it applies to everyt

There are many factors that influence the quality of our lives. At some point in time, we’ve all felt the pressure of work-related stress and the effects of poor time management, and an unbalanced and unhealthy lifestyle. Even if we don’t realize it at first, in the long term all these can be harmful to both our physical and emotional health.   In today’s episode of The Endurance Cartel, we are joined by Dr. Laurie Boge, an army veteran and ER physician, who shares her thoughts on how aging and stress impact our lives. Laurie used her love for endurance sports as a healing mechanism for the traumatic experiences she’s been through while serving in the Iraq war as an emergency medicine physician. During the Covid pandemic, she created “Green Cloud”, an apparel line and the first “girls club” dedicated to supporting women working in the medical field.   In today’s episode:   (01:04) Meet Dr. Laurie Boge, ER Physician, Iron Woman athlete, and founder of Green Cloud Apparel; (02:05) When things don’t go as planned- what went wrong in her latest endurance competition; (04:36) Going through menopause; (06:43) Finding the ideal work-life balance- life as an ER Physician and dealing with work-related stress; (12:41) Serving in the Army as an intern in emergency medicine when 9/11 happened- spending her first year after medical residency in the busiest combat hospital in all of Iraq; (25:19) Getting addicted to endurance sports; (29:08) When Covid hit…; (32:01) Creating Green Cloud, the first "girls club” in the medical field; (39:04) Menopause- how do you deal with aging and physical changes as an endurance athlete; (44:02) The Endurance exchange- feeling like a superhuman; (46:01) Her husband, Burke- the most inspirational person in her life; (49:47) Laurie’s advice on productivity and time management;     Quotes:   “More and more I just prioritize what’s important for me. I say yes to things that have meaning and I say a lot of no’s. I really won’t meet friends anymore to go out to dinner at 8 p.m. cause that’s when I like to go to bed (...) and then it looks like I’m very productive because I’m accomplishing my goals a little bit easier because that’s all I’m focusing on.”   “Most people say they are running from something or towards something. I just love running, nothing makes me feel so good. I mean, that's like when I kind of solve my problems, I solve the world's problems. I feel my most beautiful self when I'm sweaty and finishing hard intervals. It's still a struggle to get out the door, but I love running.”   “My first year after finishing residency, I was in Baghdad, in the busiest combat hospital in all of Iraq, and it was insane. Those were the worst and best days of my life. That sounds so weird, but to be able to take care of thousands of soldiers and marines was incredible, but also really hard (...) you're used to like, 30 to 50 victims of IEDs so it changes your whole perspective in life for sure.” “When you get there, you're scared for the first week that you're gonna die, and then the last week you're worried cuz you wanna get back home. But in between, you just kind of have to live and you can't live in that fear 24/7. But parents back home, I can't imagine. I mean, my mom was living in fear the entire time.” “I'm 49. Around this age, even a few years before we go through this crazy thing called menopause, and it's like wild hormones and your sleep gets disrupted and your mood gets disrupted and big changes start happening and you kind of have to learn to just go with it rather than fight it. (...)” “Always start with the basics. You gotta get your sleep, you gotta nourish your body. So eat real foods, you know, mostly plant-based, but real foods, one-ingredient items. Try to stay away from the processed stuff (...) and then exercise. (...) You may not be able to do what you used to do, so be okay with that.”   Follow Dr. Laurie Bogi:   Twitter- https://twitter.com/swimcruiserun Instagram- https://www

Robert Verhelst joins today’s episode of the Endurance Cartel Podcast to talk about the importance of inspiring others through inspiring ourselves to do the impossible, and the impact it can have on our mental health.   Robert Verhelst, famously known by the name of Fireman Rob, is a powerful storyteller with a one-of-a-kind story. From multiple years in the fire service to achieving a Guinness World Record, surviving on Discovery Channel's show Ultimate Ninja Challenge and doing search and recovery following the September 11th attacks on the World Trade Center in New York, his belief in doing the impossible keeps him moving forward in life. Becoming a firefighter for Robert came naturally, as he always wanted to help people through a dynamic job that needed perseverance and endurance.     We talk about how his firefighting career gave him the right mindset to achieve bigger goals, and how these goals in turn became a beacon of inspiration for the next dreamers to carry on. We also cover how to identify mental health issues and how to tackle them through endurance sports.     In today’s episode:   (01:04) Our guest, Rob Fireman, keynote speaker and endurance athlete with a crazy record. (2:00) The reason behind becoming a firefighter and the passion for helping others. (4:18) Having expectations before getting into firefighting and how they changed with time. (5:35) Accumulating unprocessed traumatic events and how it adds up to affect our mental health (8:00) Rob Fireman considers endurance sports like triathlons a therapy and a great way to enhance mental health.  (11:00) Finding our passions in our strengths and how it can effectively inspire others (13:00) The first man to ever do an Ironman with his firefighting gear. (16:15) How did firefighting training help in achieving great success in endurance sports? (20:00) The high levels of stress that come with Rob Fireman’s lifestyle and challenges. (22:00) The importance of a support structure in achieving goals and objectives. (25:25) Working for a greater good and the need to give back to the community after the 9/11 event (30:05) What role does therapy play in our life and how unique is everyone’s mental health situation? (40:20) Endurance sports can make us feel superhuman sometimes and give us the mental resilience to tackle life’s problems (43:17) Who inspired Robert to become Rob Fireman? (47:00) Advice from Rob Fireman to start your journey (50:00) The requirements and sacrifices needed for a firefighting journey (53:00) Rob Fireman considering another endurance challenge   Quotes:   “If you have to ask why you’re doing something, you’ll never truly understand. Do it yourself!”   “Our limitations are not time, our limitations are beliefs…. I wasn’t out there to finish on time, I was out there to help people believe that everything is possible…You have to feel it to truly believe in yourself”.   “Everybody thinks I must have such mental strength. Yeah, I do but I’m also human! There are moments when I think why am I doing this, this is dumb!”   “ Everybody on that scene was going for the ultimate purpose of helping humanity, helping other people. It didn’t matter what, you asked for a task, whether it was being a tunnel rat or mapping out search and rescue… it didn’t matter as nobody hesitated to say yes I’ll do that….That to me is something that we’re missing right now”.   “Realizing the perspective of what you’re capable of is probably the most important thing to do before engaging in something…And perspective change…You can change your perspective,”.      “In an endurance event, I always say my finish line is a mile out because that’s where you feel the power of what that day was”   “You get one chance at this thing called life and trust me it is something that will beat you to your knees, but also something great. You have the opportunity to make the journey that you want”   Links selected from this episode   Ironman- a series of long-distance tri

Dr. Mickey Witte joins today’s episode of The Endurance Cartel in a discussion about the impact of food and eating habits on the quality of our lives. Mickey is a Florida State University graduate with a PhD in nutritional neuroscience and a passionate endurance athlete. As a multiple triathlon competitor and two times Ironman racer, she was always dedicated to better understanding the importance of a healthy, balanced diet in relation to our bodies’ performance. We talk about how she discovered her passion for racing, how to identify what’s detrimental to your health in a world where processed food is already an addiction and how to listen to your body and its warning signals.

In today’s episode of The Endurance Cartel, we are joined by Terry Tucker, a sought-after motivational speaker, former SWAT negotiator and cancer fighter who believes in the power of a good story to inspire people to live their uncommon and extraordinary lives to the fullest. After a cruel diagnosis of cancer that robbed him of his legs, Terry started his true story of endurance. In 2019, he created the “Motivational Check” website, a membership program meant to help others face and work through their fears, and later on in 2020 wrote “Sustainable Excellence: Ten Principles To Leading Your Uncommon And Extraordinary Life”, a book meant to answers the three basic questions that can lead people to live their best life: ”What is excellence, how do you achieve it, and most importantly, how do you sustain it?” In our conversation, Terry shares some unique experiences from his time in the SWAT team of the Cincinnati police department, what drove him to become a motivational speaker and use his story to empower others and how his love for his family became the incentive in his fight for life.

Welcome to the endurance cartel podcast. This is episode number 15. Today’s topic is “How Important is VO2 Max? Is it the best indicator for performance?” VO2max is generally regarded as the best indicator of cardiorespiratory fitness. It reveals how much oxygen your body can consume during maximum effort. The higher your VO2max, the more oxygen your body can use – and your aerobic fitness better. Exercise Physiologist Dr. Connie Sol joins me this week to discuss this topic. I hope you enjoy this episode.

A lot of us endurance lovers get into a somewhat monotonous workout routine. You may be a runner, swimmer, cyclist, or triathlete who dabbles in a bit of strength training, a spin class enthusiast, someone who primarily engages in resistance training with some cardio sprinkled in, or you may be a fan of low-impact TRX training. While it’s great to have preferences and activities you enjoy, adding multiple types of exercise to your training program is essential to maximize your health benefits and develop well-rounded fitness. Plyometric training is one of the most frequently overlooked forms of exercise. It involves jumping, bounding, and other forms of rapid force production. Often, regular joe athletes are just looking to work out enough to stay relatively fit and decide that plyometric exercises are mainly beneficial for serious power athletes, but plyometrics are helpful for nearly everyone. No matter your level of fitness or what sport of choice you focus on, plyometrics has valuable benefits. Adding just a few plyometric exercises into your training block can advance your wellness with little time. Keep an open mind, and don’t preemptively count yourself out; listen to this insightful episode with my good friend and colleague, Jordan Collins, to learn about the benefits of plyometrics and why you should also start jumping bounding and skipping your way to better fitness.

Safety is one of the basic human needs, along with water, food, and shelter. Feeling unsafe makes us live in a state of fight-to-flight where the sympathetic nervous system is on overdrive. Runner's World Magazine published an article on May 9, 2021, in which 60% of women surveyed have been harassed while running.
This needs to end. Now. Everyone should have the freedom to run without fear. It's time to reclaim the run. Casey Parlett joins me today with five tips on preventing attacks and what to do if you are attacked. Roughly half of the runners undergo a series of mental calculations before lacing up. In addition to considering their distances and splits,  runners go through a complex checklist before they head out. How many minutes of daylight remain, how easy their keys are to reach in an emergency, which they should inform of their running route, if it’s safe to wear headphones and whether they’ll get to the end of their run without feeling afraid. I hope this episode helps you be better prepared before your next run. 

In this episode, I have human performance specialist,  former colleague,  and good friend Brian Mackenzie. We revisit his days at Crossfit, first as CrossFit Endurance and then his books PowerSpeedEndurance, Unbreakable Runner and Unplugged. Brian and Co. then focused on shifting the paradigm in training and preparation for endurance events and then expanding the skill first message throughout the world of human performance. SHIFT works with professional athletes, Fortune 500 executives, tactical personnel, and everyday people like us became an amazing lab for understanding how stress and our relationship with it shape human behavior.SHIFT's search for the most universal performance enhancement tool available led us down the rabbit hole of breathwork and ultimately resulted in the creation of the Art of Breath seminar series. The Art of Breath was designed to break down traditional silos in breathwork practices and make this amazing tool available to anybody regardless of the entry point.  Breath control is an incredibly powerful tool for improving resilience and enhancing performance for every living human on the planet.  Our journey traveling and developing this seminar highlighted a simple fact-people, even the highest performers on Earth manage stress poorly. I hope you guys enjoy this episode!Support the show