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Data Unlocked

Simon Data

56 episodes

9 months ago

If you’ve ever wondered which side of your marketing is actually working for your business, then this episode is for you!In it, Jason sits down with Ron Jacobson, the founder and CEO of Rockerbox, a leading marketing measurement and attribution platform. Rockerbox has worked with some of the biggest names on the market, such as WeightWatchers, Burton Snowboards, Staples, and more.Together, Jason and Ron discuss the significant shifts in marketing measurement and attribution in the digital age...

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If you’ve ever wondered which side of your marketing is actually working for your business, then this episode is for you!In it, Jason sits down with Ron Jacobson, the founder and CEO of Rockerbox, a leading marketing measurement and attribution platform. Rockerbox has worked with some of the biggest names on the market, such as WeightWatchers, Burton Snowboards, Staples, and more.Together, Jason and Ron discuss the significant shifts in marketing measurement and attribution in the digital age...

Show more...

Episodes (20/56)

Data Unlocked

How to Get the Most Out of Your Marketing Attribution With Ron Jacobson, Founder and CEO of Rockerbox

If you’ve ever wondered which side of your marketing is actually working for your business, then this episode is for you!In it, Jason sits down with Ron Jacobson, the founder and CEO of Rockerbox, a leading marketing measurement and attribution platform. Rockerbox has worked with some of the biggest names on the market, such as WeightWatchers, Burton Snowboards, Staples, and more.Together, Jason and Ron discuss the significant shifts in marketing measurement and attribution in the digital age...

1 year ago

25 minutes

Data Unlocked

How to Put the PERSON Back in Personalization With Lockie Andrews, Founder and CEO of Catalyst Consulting

In this week’s episode of Data Unlocked, Jason sits down with Lockie Andrews, the founder and CEO of Catalyst Consulting and CEO of RICH Hair Care US. With years of experience in building brands, Lockie is an innovator who focuses on leveraging digital technology to transform go-to-market operations and strategies and employing diversity to seek differentiation.For the past 17 years, Lockie has been leading the charge at Catalyst Consulting, a boutique advisory firm specializing in innovation...

1 year ago

27 minutes

Data Unlocked

How to Work Effectively With Your Data Teams With Nick Schrock, Founder and CTO of Dagster Labs

In this week’s episode of Data Unlocked, Jason sits down with Nick Schrock, the founder and CTO of Dagster Labs.With years of experience in the engineering space, Nick has worked for some of the biggest names in the industry, such as Microsoft, Facebook, and Care Evolution.In 2018, Nick left all of that behind to found his own company, Dagster Labs, where he is also CTO.Dagster Labs is a data orchestration platform built for productivity. Dagster, their open-source product, is primarily used ...

2 years ago

28 minutes

Data Unlocked

What Will CDPs Look Like Two Years From Now? With Soumyadeb Mitra, Founder & CEO of RudderStack

In this week’s episode of Data Unlocked, Jason sits down with Soumyadeb Mitra, the founder and CEO of RudderStack.Passionate about finding engineering solutions to real world problems, Soumyadeb specializes in large scale distributed systems, machine learning, and deep learning.In 2019, he decided to use his expertise to build RudderStack.RudderStack is a warehouse customer data platform that’s purpose-built for data teams. Like Simon Data, RudderStack is a CDP, but on the opposite end of the...

2 years ago

37 minutes

Data Unlocked

How to Think About Your Bad Customers With Alex Levin, Co-Founder & CEO of Regal.io

In this week’s episode of Data Unlocked, Jason sits down with Alex Levin, the CEO and co-founder of Regal.io.Alex has over a decade of experience in the marketing and product management world. He has worked for some of the biggest names in the industry, such as Thomson Reuters, Personal, Inc., and Titan Steel Corporation.However, in 2020, he left all of that behind to found his own company, Regal.io.Regal.io is an AI-enabled outbound conversation platform. The company’s work is all about help...

2 years ago

24 minutes

Data Unlocked

Google Vs. ChatGPT: What's The Future of SEO in The Face of Generative AI

In this week's episode of Data Unlocked, Jason talks with the Co-Founder of ON_Discourse, Toby Daniels, to discuss the future of SEO and how generative AI is changing everything.Nearly two decades ago, Google emerged as a quirky yet efficient alternative to the complex cataloging efforts of Yahoo.With its simple search box, Google simplified the process of finding information on the internet. Fast forward to today, and platforms like ChatGPT have similarly introduced expanded text boxes that ...

2 years ago

27 minutes

Data Unlocked

Why Data Is the Lifeblood of an Efficient Email Marketing Strategy With Chris Marriott

In this week’s episode of Data Unlocked, Jason sits down with Chris Marriott, the president and founder of Email Connect.Chris has decades of experience in digital marketing and vendor selection. He has previously served as a tenured executive at Acxiom, where he managed and expanded the global digital and email services division. More recently, he was VP of Consulting for The Relevancy Group.Today, he is at the head of Email Connect, which he founded back in 2012.Email Connect is a comp...

2 years ago

29 minutes

Data Unlocked

Snowflake’s Data Platform & the Future of Marketing Tech With Christian Kleinerman

In this week’s episode of Data Unlocked, Jason sits down with Christian Kleinerman, SVP of Product at Snowflake.Christian started his career over a decade ago with one of the biggest names in the market, Microsoft.From there, he moved on to work at Google as their senior director product manager. Today, he is lending his expertise to Snowflake, one of our biggest partners here at Simon Data. Their work is all about the Data Cloud, a global network where organizations mobilize data with n...

2 years ago

25 minutes

Data Unlocked

Fixing the Mistakes You Made Going D2C During COVID with Wpromote CEO Mike Mothner

In this week’s episode of Data Unlocked, Jason sits down with Mike Mothner, the founder and CEO of Wpromote.Mike started his career back in 2001, when digital marketing was still in its infancy. Even when advertisers were skeptical of this new industry, Mike followed his vision and founded his own company, Wpromote.Since then, he has been at the head of Wpromote, a performance marketing agency focused on leveraging the powerful combination of best-in-class marketing experts with proprietary t...

2 years ago

33 minutes

Data Unlocked

The Strategy Behind Your CDP: How CDPs Can Transform Your Business w/ Aric Zion, CEO of Zion & Zion

In this week’s episode of Data Unlocked, Jason sits down with Aric Zion, CEO of Zion & Zion.Aric is an entrepreneur with decades of experience in marketing. He has several international experiences, including positions with Intergraph, where he was based in The Netherlands, and additional assignments with Nortel Networks where he was based in Tokyo, then London.Today, he is at the head of Zion & Zion, a full-service agency with a fully-staffed CDP practice. They pride themselves on me...

2 years ago

26 minutes

Data Unlocked

The Three Things Every Marketer Needs to Know About Identity w/ Gareth Davies

In this week’s episode of Data Unlocked, Jason sits down with Gareth Davies, the SVP of product at TransUnion.Gareth is an entrepreneur, GM, and product leader who focuses on solving meaningful problems with data. With over fifteen years of experience in the marketing industry, Gareth has worked with big names, such as Google, Crisp, and LiveRamp.Today, he is SVP of Product at TransUnion.TransUnion is one of the biggest consumer credit reporting agencies in the US. Their work aims to ens...

2 years ago

33 minutes

Data Unlocked

Taking a Critical Look at the ROI of Direct Mail & Your Channel Mix With David Wachs, CEO of Handwrytten

In this week’s episode of Data Unlocked, Jason sits down with David Wachs, the CEO of Handwrytten.David is a serial entrepreneur with decades of experience in the marketing industry. He has been featured on the front page of the Washington Post, and has been interviewed by Direct Marketing News, Crain’s Chicago Business, the American Express OPEN network, and others. Prior to founding Handwrytten, David founded Cellit, a mobile marketing platform and mobile agency. Under David’s leadersh...

2 years ago

25 minutes

Data Unlocked

Why You Should Be Focusing On Marketing Contribution and Not Attribution w/ Ben Dutter, SVP of Strategy, Power Digital

In this week’s episode of Data Unlocked, Jason sits down with Ben Dutter, SVP of Strategy at Power Digital.Ben is a marketer with decades of experience. He focuses on maximizing marketing ROI, incrementality, and strategy for hundreds of brands.Before becoming the SVP of Power Digital, Ben worked as their VP of Performance Marketing. His work was focused on building and leading the media planning team as well as working on strategy and client retention for Power Digital.Power Digital is a lea...

2 years ago

23 minutes

Data Unlocked

The Methods and Math Behind Understanding Channel Performance With Michael Kaminsky, CEO of Recast

In this week’s episode of Data Unlocked, Jason sits down with Michael Kaminsky, the founder and CEO of Recast.Michael is a trained econometrician with a background in healthcare and environmental economics. Before founding Recast, he built the marketing science team at men’s grooming brand Harry’s Grooming. Today, he is using his expertise to grow Recast.Recast is a media measurement platform that helps marketing teams save millions of dollars of wasted advertising budget through a...

2 years ago

27 minutes

Data Unlocked

Why Bobbie Turned off All Marketing in 2022 and What They Learned About Attribution w/ Cherene Aubert, Head of Growth at Bobbie

In this week’s episode of Data Unlocked, Jason sits down with Cherene Aubert, Head of Growth at Bobbie.With over a decade of marketing experience, Cherene is an award-winning ecommerce leader who’s grown over a hundred direct-to-consumer businesses.Today, Cherene is using her expertise to help grow Bobbie.Bobbie is the first and only mom-founded and women-led infant formula company in the U.S. Their European-style recipe is the only infant formula to receive both the Clean Label Project’s Pur...

2 years ago

21 minutes

Data Unlocked

How to Understand Your Customers Better w/ Lucie Buisson, CPO of Contentsquare

In this week’s episode of Data Unlocked, Jason sits down with Lucie Buisson, Chief Product Officer at Contentsquare.Lucie started her career over a decade ago at Sarenza. Then, nine years ago, she moved on to Contentsquare, and she’s been with them ever since.Contentsquare is the global leader in digital experience analytics. Their mission is to move beyond traditional analytics and enable an unprecedented understanding of the customer experience. The company’s AI-powered platform provid...

2 years ago

32 minutes

Data Unlocked

Demystifying Crypto: A Candid Conversation With Mayur Gupta, CMO of Kraken

In this week’s episode of Data Unlocked, Jason sits down for a second time with Mayur Gupta, the CMO of Kraken.Mayur is an engineer who evolved into a marketer with several pivots through his career. He spent the first half of his career in tech and product management, but today, his focus has shifted to marketing. Mayur has worked with some of the biggest companies in the world, such as Spotify, IBM, Freshly, and now Kraken.Kraken is a digital asset exchange whose mission is to acc...

2 years ago

30 minutes

Data Unlocked

How Clean Rooms Are Revolutionizing Data Marketing w/ Aaron Fetters, CEO of Transparent Partners

In this week’s episode of Data Unlocked, Jason sits down with Aaron Fetters, CEO and Managing Partner at Transparent Partners.Aaron has spent over two decades delivering value for the world’s largest brands, from Procter and Gamble to Kellogg to comScore.Today, he is using his expertise to help Transparent Partners reach their goals.Transparent Partners is a boutique consulting company whose mission is to empower industry leaders to drive profitable business growth through better connected cu...

2 years ago

27 minutes

Data Unlocked

Lessons Learned from BARK’s SVP of Data around How to Maximize Machine Learning Impact

In this week’s episode of Data Unlocked, Jason sits down with Olly Downs, the SVP of Data, Analytics, and Machine Learning at BARK.Prior to this, Olly held positions in big name companies, such as Zulily, Zillow Group, AdReady, and Microsoft Research.Today, he leads BARK’s Data, Analytics and Machine Learning initiatives in order to enable quality data-driven decisions for the company.BARK launched in 2012 with BarkBox, a monthly themed subscription of all-natural treats and toys for dogs. To...

2 years ago

28 minutes

Data Unlocked

Your Data-Driven New Year’s Resolution w/ Scott Breitenother, Brooklyn Data Co., Founder & CEO

In this week’s episode of Data Unlocked, Jason sits down with Scott Breitenother, the founder and CEO of Brooklyn Data Co..Before founding Brooklyn Data Co., Scott was the VP of Data & Analytics at direct-to-consumer mattress startup Casper. Scott is an investor and advisor who specializes in building data driven organizations, and he’s used his expertise to found Brooklyn Data Co..Brooklyn Data is a consultancy offering full-stack data and analytics team as a service. Their work is ...

2 years ago

28 minutes