If you’ve ever wondered which side of your marketing is actually working for your business, then this episode is for you!In it, Jason sits down with Ron Jacobson, the founder and CEO of Rockerbox, a leading marketing measurement and attribution platform. Rockerbox has worked with some of the biggest names on the market, such as WeightWatchers, Burton Snowboards, Staples, and more.Together, Jason and Ron discuss the significant shifts in marketing measurement and attribution in the digital age...
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If you’ve ever wondered which side of your marketing is actually working for your business, then this episode is for you!In it, Jason sits down with Ron Jacobson, the founder and CEO of Rockerbox, a leading marketing measurement and attribution platform. Rockerbox has worked with some of the biggest names on the market, such as WeightWatchers, Burton Snowboards, Staples, and more.Together, Jason and Ron discuss the significant shifts in marketing measurement and attribution in the digital age...
Lessons Learned from BARK’s SVP of Data around How to Maximize Machine Learning Impact
Data Unlocked
28 minutes
2 years ago
Lessons Learned from BARK’s SVP of Data around How to Maximize Machine Learning Impact
In this week’s episode of Data Unlocked, Jason sits down with Olly Downs, the SVP of Data, Analytics, and Machine Learning at BARK.Prior to this, Olly held positions in big name companies, such as Zulily, Zillow Group, AdReady, and Microsoft Research.Today, he leads BARK’s Data, Analytics and Machine Learning initiatives in order to enable quality data-driven decisions for the company.BARK launched in 2012 with BarkBox, a monthly themed subscription of all-natural treats and toys for dogs. To...
Data Unlocked
If you’ve ever wondered which side of your marketing is actually working for your business, then this episode is for you!In it, Jason sits down with Ron Jacobson, the founder and CEO of Rockerbox, a leading marketing measurement and attribution platform. Rockerbox has worked with some of the biggest names on the market, such as WeightWatchers, Burton Snowboards, Staples, and more.Together, Jason and Ron discuss the significant shifts in marketing measurement and attribution in the digital age...
