If you’ve ever wondered which side of your marketing is actually working for your business, then this episode is for you!In it, Jason sits down with Ron Jacobson, the founder and CEO of Rockerbox, a leading marketing measurement and attribution platform. Rockerbox has worked with some of the biggest names on the market, such as WeightWatchers, Burton Snowboards, Staples, and more.Together, Jason and Ron discuss the significant shifts in marketing measurement and attribution in the digital age...
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If you’ve ever wondered which side of your marketing is actually working for your business, then this episode is for you!In it, Jason sits down with Ron Jacobson, the founder and CEO of Rockerbox, a leading marketing measurement and attribution platform. Rockerbox has worked with some of the biggest names on the market, such as WeightWatchers, Burton Snowboards, Staples, and more.Together, Jason and Ron discuss the significant shifts in marketing measurement and attribution in the digital age...
The Methods and Math Behind Understanding Channel Performance With Michael Kaminsky, CEO of Recast
Data Unlocked
27 minutes
2 years ago
The Methods and Math Behind Understanding Channel Performance With Michael Kaminsky, CEO of Recast
In this week’s episode of Data Unlocked, Jason sits down with Michael Kaminsky, the founder and CEO of Recast.Michael is a trained econometrician with a background in healthcare and environmental economics. Before founding Recast, he built the marketing science team at men’s grooming brand Harry’s Grooming. Today, he is using his expertise to grow Recast.Recast is a media measurement platform that helps marketing teams save millions of dollars of wasted advertising budget through a...
Data Unlocked
If you’ve ever wondered which side of your marketing is actually working for your business, then this episode is for you!In it, Jason sits down with Ron Jacobson, the founder and CEO of Rockerbox, a leading marketing measurement and attribution platform. Rockerbox has worked with some of the biggest names on the market, such as WeightWatchers, Burton Snowboards, Staples, and more.Together, Jason and Ron discuss the significant shifts in marketing measurement and attribution in the digital age...
