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CX Myth-busting for leaders (by Monetize.CX)
Peter Kmosko
26 episodes
1 day ago
Generation.CX was the Central European region's first Customer Experience (CX) podcast. The first two seasons focused on sharing stories of the companies building long-term differentiation and growth through customer orientation. In the new season 03, now in English, we debunk CX myths and offer practical, simple advice for businesses aiming to grow by focusing on their customers. It’s tailored for savvy, contrarian business leaders eager to enhance and monetize improved customer experiences, addressing real-world challenges every customer-focused company faces over time.
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Business
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All content for CX Myth-busting for leaders (by Monetize.CX) is the property of Peter Kmosko and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Generation.CX was the Central European region's first Customer Experience (CX) podcast. The first two seasons focused on sharing stories of the companies building long-term differentiation and growth through customer orientation. In the new season 03, now in English, we debunk CX myths and offer practical, simple advice for businesses aiming to grow by focusing on their customers. It’s tailored for savvy, contrarian business leaders eager to enhance and monetize improved customer experiences, addressing real-world challenges every customer-focused company faces over time.
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Business
Episodes (20/26)
CX Myth-busting for leaders (by Monetize.CX)
S4E01 - Myth: AI adoption is just about the technology.

Link to the assessment: www.checkagent.ai // Many companies still treat AI adoption as a tech project. Buy the tool, run a pilot, launch a demo… and then wonder why nothing changes for customers.



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1 month ago
3 minutes 54 seconds

CX Myth-busting for leaders (by Monetize.CX)
S03E15 - CX Myth-busting: season review & wrap-up

LinkedIn version of the content here.

Many leaders say they want to be customer-centric. But when it comes to execution, that ambition stalls.

Why?

Because…

⚠️ They're afraid to touch what already “works.”

⚠️ They're hesitant to bet on CX-driven operationsover familiar revenue streams.

That is why I´ve addressed 13 myths regarding Customer Experience that can ease the perception of risk involved in related decisions.

Listen to this closing episode and refresh all of them.

Enjoy, share, like.

We're back with Season 4 after the summer break. Enjoy!


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4 months ago
8 minutes 22 seconds

CX Myth-busting for leaders (by Monetize.CX)
S03E14 - CX Myth #13: “Customer surveys can be outsourced”

Link to the extended Linkedin newsletter edition.

We outsource our surveys. The agency handles it."

That’s not just a bad user experience. It’s a missed strategic opportunity.

Listen, share, comment.


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4 months ago
4 minutes 55 seconds

CX Myth-busting for leaders (by Monetize.CX)
S03E13 - CX Myth #12: “Google reviews are only for hotels and restaurants”

Link to the newsletter edition with market and execution illustrations.


“Why should we care about Google reviews? We’re notin hospitality.” I’ve heard this manytimes — from financial institutions, telcos, even healthcare providers. And yet, walk into your nearest bank branch on Google Maps, and what do you see?

🌟 Star ratings.

💬 Customer comments.

 Today, customers rate everything. Whether they’re visiting a dentist, buying insurance, or walking into a bank branch —they expect transparency, fairness, and good treatment.

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4 months ago
7 minutes 34 seconds

CX Myth-busting for leaders (by Monetize.CX)
S03E12 - CX Myth #11: “Personalization = using first names in our newsletters”

Link to the LinkedIn newsletter.


Personalization attempts are mainstream, and the companies I work with aren’t ignoring it.


But most boards still think personalization means inserting a name in the subject line, like: “Hi Anna, here's your newsletter!”


🤔 Is that all there is to it? Or is there a deeper level that moves the needle?

Let’s go beyond the basics.

Enjoy, share, like, subscribe!

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5 months ago
6 minutes 32 seconds

CX Myth-busting for leaders (by Monetize.CX)
S03E11 - CX Myth #10: "CX is just a CX department´s responsibility"

It’s time to rethink who really holds power in shaping CX


Link to the LinkedIn newsletter edition.


Enjoy, share, like, subscribe.

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5 months ago
6 minutes 44 seconds

CX Myth-busting for leaders (by Monetize.CX)
S03E10 - CX Myth #9: "Loyal customers will forgive bad experiences"

LinkedIn newsletter edition.


ABOUT: This is a classic corporate blind spot. As soon as company leaders step into their HQ, they disconnect fromreality—assuming that customer loyalty can withstand poor experiences simply because they have a strong brand or existing customer base.

However, one negative experience can outweigh years of goodwill.

Let´s break it down in this episode.

Enjoy, like, share, subscribe.

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5 months ago
5 minutes 17 seconds

CX Myth-busting for leaders (by Monetize.CX)
S03E09 - CX Myth #8: "Bad CX only leads to customer complaints"

Link to the LinkedIn newsletter.

--------------------------

You’d be surprised how many large, powerful organizations still don’t have basic complaint management in place. Even among those that do, leaders often fail to see the bigger picture, either because they’ve grown accustomed to complaints or they dismiss them as "Business as usual."

 

If there's no spike in the period-over-period graphs, they assume everything is fine.

But is it?

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5 months ago
5 minutes 34 seconds

CX Myth-busting for leaders (by Monetize.CX)
S03E08 - CX Myth #7: "More Features = Better Customer Experience"

LinkedIn newsletter version here.

As a result of analysis paralysis or feature-driven obsession, leaders struggle to decide which features to keep, add, or remove. This leads to bloated products and services that overwhelm users rather than enhance their experience.Let´s break down the result of this and how to tackle this myth.

Enjoy, subscribe, share.

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5 months ago
5 minutes 50 seconds

CX Myth-busting for leaders (by Monetize.CX)
S03E07 - CX Myth #6: "Speed is a key CX factor"

Subscribe to the newsletter too- there are almost 400 of us already!


Today, about an also a common myth: "Speed alone in CX drives NPS, TRIM and/or loyalty".

 

Let’s break it down.


Enjoy. Subscribe. Share.


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6 months ago
5 minutes 29 seconds

CX Myth-busting for leaders (by Monetize.CX)
S03E06 - CX Myth #5: "All customers are created equal."

Link to the Linkedin newsletter version: (1) LinkedIn

---

This one’s my evergreen. In most companies I’ve operated in, a recurring challenge was segmenting the customer base for customer service, experience, and growth.


And despite good intentions, companies still aim to provide equal service to everyone.

 

But here’s the truth: All customers are NOT created equal.

How come? Let´s unfold in this episode!

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6 months ago
8 minutes 57 seconds

CX Myth-busting for leaders (by Monetize.CX)
S03E05 - CX Myth #4: "NPS and/or TRIM is enough for the leadership to measure CX"

Check also the LinkedIn newsletter version> LinkedIn------------Hard fact> ~80% of the businesses I was helping rely on their CX operations either on Net Promoter Score (NPS) or TRIM or both, as their primary customer experience (CX) metric.

Is it a good decision or inertia built on false beliefs and myths? Let’s break it down in this episode.

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6 months ago
7 minutes 1 second

CX Myth-busting for leaders (by Monetize.CX)
S03E04 - CX Myth #3: "Happy Customers Will Always Stay"

Link to the LinkedIn newsletter version with added content.

-------------------

Today, we’re tackling a big myth incustomer experience: the idea that if customers are happy, they’ll always stay loyal.

 

It sounds logical, right? Keep customers happy, and they’ll keep coming back.

But the reality? Happiness is a moment, not a commitment.

📌 Let’s break this down!


Enjoy, subscribe, share, and comment.


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6 months ago
4 minutes 40 seconds

CX Myth-busting for leaders (by Monetize.CX)
S03E03 - CX Myth #2: "Winning on Price is inevitable to Win Customers"

Link to the ⁠LinkedIn newsletter version⁠ with added content.

-------------------

Today, in Episode 3, we’re debunking another common misconception in many businesses: and that "Winningon Price is inevitable to Win Customers"

 

🚀 In reality, price may be important, but businesses that end up focusing only on discounts and undercutting competitors often find themselves in a race to the bottom.

 

The real winners? They keep focusing most of their efforts on convenience, customer experience, and emotional connection.

📌 Let’s break this down! Enjoy, subscribe, share, and comment.




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7 months ago
4 minutes 58 seconds

CX Myth-busting for leaders (by Monetize.CX)
S03E02 - CX Myth #1: "Customer Experience = Great Customer Service"

:: One of the biggest misconceptions I’ve encountered—especially among board members—is the belief that Customer Experience (CX) = Customer Service (CS).

:: To make things even trickier, many people confuse CX with User Interface (UI), User Experience (UX), and CustomerCentricity.

:: Let’s break it down and debunk this myth in this episode.


Link to the LinkedIn newsletter with more, visual content here: LinkedIn. Subscribe and join the club of more than 400 clever customer-centric leaders.

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7 months ago
7 minutes 24 seconds

CX Myth-busting for leaders (by Monetize.CX)
S03E01 - CX Myth-Busting Intro: what it will be about?

Link to the LinkedIn newsletter with more, visual content here: CX Myth-Busting for Leaders | LinkedIn

Welcome, my name is Peter Kmosko and 🔥 let’s start uncovering CX Myths! 🔥


Why myth-busting?

My journey often begins with overcoming endless misconceptions—from companies assuming CX is merely customer service to those who believe loyalty is driven purely by price.

 

This mindset is widespread in the market—some get it right, but many repeat the same mistakes, failing to recognize the true value of customer centricity.

 

That’s why I decided to share and educate by launching this podcast and LinkedIn newsletter series —Welcome to CX Myths Busting  for Leaders —where I expose the biggest CX misconceptions that are frequently falsely stated, acted upon, and lived in organizations today


In every episode, I summarize real-world examples, data-driven insights, and actionable strategies to help you master CX, innovation, and leadership.

 

I wish there would be more clever, monetized approach to customer experience among organizations. By not repeating the mistakes that are so believed, but so false.

 

So let´s start!



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7 months ago
3 minutes 10 seconds

CX Myth-busting for leaders (by Monetize.CX)
Generation.CX S02E05: Rolls-Royce a Eva Kadlec Dědochová

KTORÁ FIRMA BY MALA MAŤ SKVELÚ ZÁKAZNÍCKU SKÚSENOSŤ, AK NIE PRÁVE ROLLS-ROYCE?

Eva Kadlec Dědochová je úspešná manažérka, ktorá prepája svet emócií s businessom. Ako vyštudovaná právnička so skúsenosťami v marketingu a predaji realizuje sny českých a slovenských milionárov o najdokonalejšom luxusnom aute na zemi. Rolls-Royce. A - ako reprezentantka Generation.CX - nám o tom v poslednej epizóde druhej série nášho podcastu prišla porozprávať. 

Čo sa v tejto epizóde dozviete?

  • Ako sa Eva dostala od práva k predaju exkluzívnych áut.
  • Ako sa Cartec dostal k možnosti predávať najexkluzívnejšie autá na svete.
  • Ako vznikol ich brand promise "Rozdiel je v prístupe" a ako ním žijú. 
  • Nakoľko im procesy v oblasti customer-experience diktuje BWM a prečo vníma vzťah s Rolls-Royce ako knižnicu. 
  • Aké lokálne služby vymysleli a čo zaujímavé chystajú.
  • Koľko odtieňov farieb si môžete objednať na Rolls-Royce a ako sa volá limitovaná edícia, ktorú ocenila aj materská továreň.
  • Akú business knihu odporúča. 

....a mnoho iného zaujímavého v tradične šiestich prehľadných oblastiach.

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4 years ago
1 hour 3 minutes 59 seconds

CX Myth-busting for leaders (by Monetize.CX)
Generation.CX S02E04 Slovnaft & Anton Molnár

PREROD SLOVNAFT Z VÝROBNEJ NA CUSTOMER CENTRIC FIRMU.

Pred zhruba mesiacom som pri návšteve čerpačky Slovnaft všimol treskaburger v ponuke.

Prekvapilo ma to a tak som si začal sumarizovať inovácie, ktoré v prospech zákazníka Slovnaft ostatné roky priniesol. A keďže ich bolo mnoho, poprosil som Antona Molnára - head of Corporate and Marketing - aby mi o týchto, aj chystaných zmenách porozprával. A tak je ďalším hosťom druhej série podcastov Generation.CX.

Čo sa v tejto epizóde dozviete?

  • Odkiaľ vietor začal fúkať pri zmene z product-centric na customer centric firmu;
  • Ako sa dostali k tomu, že boli medzi prvými masovými používateľmi @Staffino;
  • Prečo ešte stále vydávajú tlačený firemný zákaznícky magazín a ako zmenili jeho pozicioning obsahom;
  • Koľko káv a hotdogov predávajú ročne, že sú najväčšími predajcami týchto produktov na Slovensku;
  • Ako uvažovali pri vernostnom klube Bonus a pozicioningu;
  • Prečo zmenili ašpiráciu z predaných litrov na prejdené km a ako do toho zapadá Slovnaft bajk;
  • Veľmi komplexný prehľad o tom, ako riešia zákaznícku spätnú väzbu;
  • Čo pre nich znamená prechod na digitálnu komunikáciu so zákazníkmi a ako do toho zapadajú ich nové mobilné aplikácie...

....a mnoho iného zaujímavého v tradične šiestich prehľadných oblastiach.

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4 years ago
1 hour 18 minutes 39 seconds

CX Myth-busting for leaders (by Monetize.CX)
Generation.CX S02E03 Hyundai & Marek Kopča

Hyundai má z pohľadu trhového podielu práve na Slovensku najlepšiu pozíciu z okolitých krajín. Do akej miery za tým stojí dobrá zákaznícka skúsenosť, sme sa porozprávali s marketingovým a PR manažérom importéra značky Hyundai na Slovensku - Marekom Kopčom.

Čo sa dozviete?

  • Aká je Marekova zásada pri voľbe práce.
  • Ako sa CEO importéra značky Robert Baumgartner stavia k téme CX.
  • Prečo predaj nevníma ako transakciu, ale vzťah (dlhodobý).
  • Ako si v Hyundai auto si nachádza vlastníka a nie naopak.
  • Ako lokalizujú paneurópsku stratégiu a výbavy na preferencie a potreby Slovákov. A v čom sa v tomto odlišujeme od Čechov.
  • Ako sa časom mení záujemca o autá Hyundai, resp. ich vnimanie, ktory značka podporuje špeciálnou produktovou líniou.
  • Kde sa im personalizácia komunikácia nevyplatila a zmenili prístup na anonymizovaný...
  • Aké je ich číslo NPS...

....a mnoho iného zaujímavého.

Ak sa vám páčilo, nezabudnite dat "subscribe", aby ste počuli nové časti medzi prvými. 

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4 years ago
1 hour 18 minutes 18 seconds

CX Myth-busting for leaders (by Monetize.CX)
Generation.CX S02E02: Footshop & Radovan Oprendek

Do druhej časti druhej sezóny som si pozval reprezentanta jedného z najúspešnejších CZSK e-commerce firiem - Footshop. A to Radovana Oprendeka, skúseného profesionála z oblasti zákazníckej retencie.

V tejto časti sa dozviete - okrem iného - aj:

1/ Ako vo Footshop spoluvytvárajú produkt alebo story so zákazníkom

2/ Či nezvažovali rebranding z Footshop, keďže už predávajú už aj oblečenie.

3/ Aké majú NPS.

4/ Footshop lojalitný klub - čo urobili inak, ako je bežné

5/ Prečo Radovan odporúča používať metriku Customer Lifetime Value ale príliš ju nekomplikovať

...a ďalšie zaujímavosti. Oplatí sa vypočuť. 


Ak sa páčilo, dajte follow a share. Vďaka za priazeň & zostaňte na príjme!

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4 years ago
1 hour 5 minutes 16 seconds

CX Myth-busting for leaders (by Monetize.CX)
Generation.CX was the Central European region's first Customer Experience (CX) podcast. The first two seasons focused on sharing stories of the companies building long-term differentiation and growth through customer orientation. In the new season 03, now in English, we debunk CX myths and offer practical, simple advice for businesses aiming to grow by focusing on their customers. It’s tailored for savvy, contrarian business leaders eager to enhance and monetize improved customer experiences, addressing real-world challenges every customer-focused company faces over time.