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Created For Marketers By Marketers
Billy Loizou
37 episodes
2 days ago
A podcast for the modern-day marketer to listen, learn and be inspired by some of the industries best marketing minds. Guests interviewed have worked at some of the worlds more innovative businesses such as Salesforce, NFL, Deloitte, Nike, Microsoft, World Vision, Toyota, TBWA, and many more. Articles published at: www.billyloizou.com
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All content for Created For Marketers By Marketers is the property of Billy Loizou and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A podcast for the modern-day marketer to listen, learn and be inspired by some of the industries best marketing minds. Guests interviewed have worked at some of the worlds more innovative businesses such as Salesforce, NFL, Deloitte, Nike, Microsoft, World Vision, Toyota, TBWA, and many more. Articles published at: www.billyloizou.com
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Marketing
Business
Episodes (20/37)
Created For Marketers By Marketers
Being Human In The Face of AI (Guest Su Jella)

The topic for today is "Being Human In The Face of AI."


My guest today is Su Jella, Su has previously been recognised as Australia’s Top 25 Analytics Leaders. She was also recently awarded the prize of Winner - Women in AI (Asia Pacific) by the Women in AI Committee for APAC.

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1 year ago
42 minutes 14 seconds

Created For Marketers By Marketers
From Breakeven To Breakthrough (Guest Michelle Stanton)

The topic for today is “Almost Bankrupt to Breakthrough , The 3 T's for Transforming Your Business!”

We will be discussing the turnaround story of beloved family business, Bevilles Jewellers, and the lessons learned along the way to completely transform its outlook, its results and it’s obsession around being customer centric.

My guest today is Michelle Stanton, the former CEO of her family's 80 year old business Bevilles Jewelers. Michelle led the company out of receivership, driving exceptional growth and orchestrating a lucrative sale to a global multi-national.

Michelle today is the Founder and CEO of Complete Success, where she uses expertise to empower people to achieve exceptional results through her speaking, teaching and coaching programs. She is a true student of leadership and has dedicated over 10,000 hours to her craft.


Music:

Compositions By Cameron Segal

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1 year ago
56 minutes 37 seconds

Created For Marketers By Marketers
Are You Ready For The Environmental Revolution? (Guest Kiarne Treacy)
The topic for today is “Are you ready for the ESG revolution?” for those who aren’t aware ESG stands for Environmental, social, and corporate governance. We will be discussing a new products in the market to track sustainability, explaining the term greenwashing and visiting the mandatory climate disclosures which will impact every business in the future. My guest today is Kiarne Treacy, the CEO of Sustainable Choice Group and founder of Sustainability Tracker, a word-first technology platform that allows you to access the social and environmental sustainability credentials of your favourite brands, at the touch of a button.  A career marketer, Kiarne has spent over 17 years growing major Australian and international brands and has a unique understanding of the intersection between sustainability, brand reputation and commercial success. Crowded House Playlist
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1 year ago
38 minutes 46 seconds

Created For Marketers By Marketers
The Entrepreneurs Journey (Guest Kenny Lee - Founder of Light My Bricks)

The topic for today is “From Idea To Reality”, we will be discussing the entrepreneurs journey from turning a passion, into an idea, into a thriving business!

My guest for today is Kenny Lee, Kenny is the creator and founder of Light My Bricks - a lego lighting company based right here in Melbourne Australia.

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1 year ago
32 minutes 47 seconds

Created For Marketers By Marketers
OMG! Retail Media! (Guest Hugh Cameron)

The topic for today is “OMG! Retail Media Networks!”, we will be discussing what they are, the brands involved in launching them, why you should care and the importance of customer data fuelling richer audience insights - therefor ad inventory.

My guest for today is Hugh Cameron, Hugh is The Head of Data at Zitcha the new force in retail media and has spent time brand side as Digital Marketing Manager at Car Sales, and most recently the VP of Data at Lexer.


Music: Alpine - Yuck

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2 years ago
48 minutes 23 seconds

Created For Marketers By Marketers
Drowning In Data, Where Do We Start? (Guest Warwick Matthews)

The topic for today is “Drowning In Data, Where Do We Start?” We will be discussing identity resolution, customer data collection, data prioritisation, data management and more.

My guest for today is Warwick Matthews, a self-confessed data geek with more than 15 years’ experience in working with complex cross-cultural, multi-lingual data and content in global companies.  A Melbourne native  Warwick has also lived in Japan and the US and worked in markets across Europe, North America and Asia.  Most recently he was the leader of Identity Data at the NFL and is now CDO and CTO of CDL, a Japan-based startup specialising in compliance data.





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2 years ago
44 minutes 2 seconds

Created For Marketers By Marketers
Are You Prepared For The Australian Privacy Laws Overhaul (Guest Chris Brinkworth)

The topic for today is “Are You Prepared For The Australian Privacy Laws Overhaul”, we will be discussing the new privacy landscape in the ANZ market, the changes coming into effect and how businesses can take the right actions to mitigate any risk.


My guest for today is Chris Brinkworth, a media and marketing technology executive with a history of delivering innovative strategic projects across global markets, he has 20+ years in digital and has built foundational teams in the NYC SaaS Martech & Adtech community and ASX listed Agency environments. Today Chris is a thought leader in the ever changing technology and regulatory environments.


Beastie Boys Intergalactic

Civic Data Website

Civic Data Privacy Act Review - Discussion Paper Submission

Privacy Act Review - released by the Australian Government

IAB Data Collaboration Explainer

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2 years ago
1 hour 1 minute 52 seconds

Created For Marketers By Marketers
The Journey To Hyper-Personalisation (Guest Andy Sutton)

The topic for today is “The Journey To Hyper-Personalisation”, we will be discussing real world examples of how data, team design and enablement in combination can deliver real world results.

My guest for today is Andy Sutton, he is a big data leader who sits at the intersection between data, technology and marketing, and strives to deliver leading digital solutions. He spent time earlier in his career at Lloyd banking group, then moved to Australia and joined Woolworths, Dan Murphy's and today is the GM of Analytics and Endeavour Group.


Pearl Jame - 10: https://open.spotify.com/album/5B4PYA7wNN4WdEXdIJu58a

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2 years ago
46 minutes 4 seconds

Created For Marketers By Marketers
The Future of Data Collaboration (Guest Tim Armstrong)

The topic for today is 'The Future of Data Collaboration & Monetisation', we will be discussing the history of the radio industry, the digital transformation that has occurred and how data is playing a big role in how both the business and its products are evolving.

My guest for today is Tim Armstrong. Tim has more than 15 years’ experience across digital driven businesses with a deep understanding of how to align people, enable processes, mobilise technology and implement robust future-fit solutions for businesses to support growth and innovation through change - all of which is supported by data. Today Tim is the Director of Digital Capability and Data at Nova Entertainment.

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2 years ago
40 minutes 34 seconds

Created For Marketers By Marketers
Fueling For Growth And Retention (Guest Mark Baartse)

The topic for today is 'Fueling For Growth & Retention', we will be discussing the golden era of digital marketing and now that it is gone where brands need to focus their efforts.

My guest for today is Mark Baartse, Mark is a results driven outsourced Chief Marketing Officer. He balances the demands of data led thinking with creative brand building. Mark most recently was the CMO at Showpo an Australian owned, social media led e-commerce brand. He has been recognised by cmo.com.au as one of the Top 50 CMO’s in Australia and if that wasn’t enough he has also been recognised as one of the Top 50 people in Ecommerce.

Mark Baartse Consulting

Scott Walker - Tilt

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2 years ago
47 minutes 46 seconds

Created For Marketers By Marketers
The Four Main Areas of Digital Transformation (Guest Dana Teahan)

The topic for today is “The Four Main Areas of Digital Transformation”, we will be discussing the fundamentals in creating digital excellence, the evolution of bricks and mortar vs digital first businesses and the importance of people, process and measurement.

My guest for today is Dana Teahan, Dana is the Founder of Digital transformation agency Divide By Zero. I have had the pleasure of working with Dana across many of Australia’s major brands. He is a highly experienced technologist focusing in the digital space and specializes in integration between data, business, marketing, technology, strategy and delivery. A true change agent inside of Enterprise businesses who are looking at scaling and leading in the modern world.

James Holden - At The Controls

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3 years ago
46 minutes 33 seconds

Created For Marketers By Marketers
How To Lead In Modern Business (Guest Jo Gaines)

The topic for today is "How to Lead in a Modern Business", we will be discussing the importance of personal values, self belief and how to lead teams through challenging times and remote working.

My guest for today is Jo Gaines, Jo is the Area Vice President at Salesforce for both Retail & Consumer Goods, plus she is the Executive Sponsor for the Salesforce Women’s Network. She has spent over 20 years working in technology and media. Since 1999, she has worked for various companies and networks, including Krux, CBS, Yahoo, Kidspot and Sensis.

Jo's greatest passions are friendships and motherhood; she has two beautiful daughters. Jo enjoys running, is completing her yoga teacher training and tries really hard to live a healthy lifestyle.

Elton John Greatest Hits
Donate to Women's Community Shelters 

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3 years ago
41 minutes 32 seconds

Created For Marketers By Marketers
Life After Cookies (Guest Peter Ibarra)

The topic for today is "Life After Cookies", we will be discussing the slow death of the cookie, the first party data opportunity and the big brave new world for digital advertising.

My guest for today is Peter Ibarra, Product Solutions Lead for AdTech at Global Leading CDP company Amperity. Pete has 10 years in adtech across multiple teams - Ad Operations, Data science/analytics, Business development and now product strategy & innovation. His current role is crafting Amperity's adtech strategy and working with clients to prepare for a post-cookie and privacy first ecosystem.


Miles Davis: Kind of Blue

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3 years ago
46 minutes 14 seconds

Created For Marketers By Marketers
Customer Data Platforms (Guest David Raab)

The topic for today is "Customer Data Platforms", we will be discussing the state of the CDP Market, how it was born, today's vendors who now make up the space and the use cases that businesses actually want to solve for.

My guest for today is David Raab. David is the founder and CEO of the CDP Institute, which educates marketers and technologists about customer data management. Mr Raab named the Customer Data Platform category in 2013. As a marketing technology consultant and analyst, Mr Raab has been helping global marketers to understand, find and deploy appropriate technologies for many years.

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3 years ago
31 minutes 29 seconds

Created For Marketers By Marketers
Atomic Habits To Turnaround Your Marketing Effectiveness (Guest Azadeh Williams)

The topic we will be covering is “Atomic Habits To Turnaround Your Marketing Effectiveness”, we will be discussing ways to incorporate small micro-habits into your day-to-day which will inevitably change your results.

My guest for today is Azadeh Williams, the founder and managing partner of AZK Media, an award-winning global media and marketing company dedicated to helping B2B technology clients grow in new and emerging markets.

Representing some of the fastest growing technology companies in the world, Azadeh’s focus is on innovating the agency’s integrated marketing, PR, and multimedia solutions, to deliver premium results for AZK Media’s growing client base.

Atomic Habits by James Cleary
Buzzword Bingo
Forbes - Stop Burnout From Happening
Marketing Mag - Become More Resilient

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3 years ago
35 minutes 54 seconds

Created For Marketers By Marketers
To The Moon With Web 3.0 (Guest Bitcoinski)

The topic we will be covering is "To The Moon With Web 3.0", we will be discussing the ins and outs of the blockchain and NFT world and how one man and his merry men are going to take over the game.

My guest for today is Bitcoinski, he has been studying the art of crypto and blockchain since early 2012 and has worked across numerous market-leading NFT projects.

Props: https://www.linkedin.com/company/props-labs/
Talk Time: https://artistwaves.com/talk-time-our-journey-to-necessary-evil-nfts/
Woodies NFT: https://www.appcraver.com/nft-drops/woodies-mint-passport-nft-know-everything/

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3 years ago
50 minutes 45 seconds

Created For Marketers By Marketers
NFTs And Why You Should Care (Guest Greg Oakford)

The topic we will be covering is "NFTs and why you should care," we will be discussing how brands can enter the market, some great use cases that may have slipped under the radar, and how this technology in particular Web3.0 will have relevance in the not so distant future.

My guest for today is Greg Oakford, he is an experienced marketing professional having previously worked at Golf Australia. Today he is the founder of NFT Fest - Australia's largest NFT Event in 2021 which eclipsed 3000+ registrations, he is also the Marketing Lead at Blockchain Week

The Game: https://open.spotify.com/album/4PrPbmm0gKvaD3rerOXFg8
NFT Fest: https://nftfest.com.au/
Australian Open: https://ausopen.com/articles/news/ao-releases-exclusive-nfts-celebrate-iconic-moments-history

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3 years ago
53 minutes 3 seconds

Created For Marketers By Marketers
Turning On The TAP To Generate Leads (Guest Adam Posner)
The topic we will be covering is “TAP”,  TAP is an acronym for Trusted Authority Position that supports the premise of how to build thought leadership and a Trusted Authority Position (TAP) with audience relevant proprietary research opening up a flow of warm prospects into your business. My guest for today is Adam Posner is the CEO and founder of The Point of Loyalty and is a customer loyalty, rewards, and retention program specialist. He has been a data-driven marketer for over 28 years. Since 2013, he has commissioned and is the co-author and author of 14 in-depth Australian and New Zealand customer loyalty and loyalty program research studies -  For Love or Money™. The research insights have been featured in various media channels such as CMO, Marketing Magazine, The Age, Financial Review, and on various news channels and current affairs programs,  where Adam has provided interviews and insights on customer loyalty and loyalty programs. Adam has also advised brands on loyalty strategies and member research including brands such as Accor Hotels, Bakers Delight, Baby Bunting, Bonds, Dulux, MCC, Toyota, Tabcorp, Westpac Group & EZToken Rewards - Australia's first blockchain coalition cryptocurrency rewards program For Love Or Money Research: https://thepointofloyalty.com.au/product/for-love-or-money-2021-australia-comprehensive-report-with-a-presentation-from-the-author/ Cold Fact by Rodriguez: https://open.spotify.com/album/3q90UAYeHLvAtnowiQlmgp
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3 years ago
40 minutes 47 seconds

Created For Marketers By Marketers
Selling The Value Of Marketing (Guest Campbell Davies)

The topic we will be covering is “Selling The Value of Marketing”,  we will be discussing the effectiveness of consistent brand marketing and the importance of stakeholder management in both franchised and member co-operative based businesses.

My guest for today is Cam Davies. Cam has been in sales and marketing roles for the past 25 years with Tabcorp then spending 14 years at Nike Australia in roles covering Retail Operations, Product Management and Development, Sports Marketing, and Retail Brand Development. He then moved to Greyhound Racing Victoria and revamped the racing and events brand and also the Greyhound Adoption Program. Moving to BIG4 Cam overhauled the brand strategy and re-launched their loyalty program renaming it BIG4 Holiday Perks and re-establishing parks as a key element of the loyalty experience. Currently, Cam has dual roles at Associated Retailers Limited where he oversees the Sports Division and SportsPower network of sports stores as well as being the Group Marketing lead for other brands such as Toyworld and Compleat Angler.

Pearl Jam: https://open.spotify.com/album/5B4PYA7wNN4WdEXdIJu58a

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4 years ago
36 minutes 57 seconds

Created For Marketers By Marketers
What Is The Creator Economy? (Guest Juan Mendoza)
The topic we will be covering is “The Creator Economy”,  we will be discussing the intersection between building a career and a personal brand and the shift towards people in marketing and tech becoming independent creators who are building audiences at scale. My guest for today is Juan Mendoza, Juan is the creator and editor of The Martech Weekly (A weekly newsletter examining the latest news, research and important work in marketing tech), he is also a strategist at leading Martech agency The Lumery, he is a passionate tech enthusiast and a devoted father of two!! The MarTech Weekly: https://www.themartechweekly.com/ The Lumery: https://www.thelumery.com/ The Avalanches: https://open.spotify.com/artist/3C8RpaI3Go0yFF9whvKoED?si=y7omH2FwQ0KGu4w7iBbYTA
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4 years ago
45 minutes 43 seconds

Created For Marketers By Marketers
A podcast for the modern-day marketer to listen, learn and be inspired by some of the industries best marketing minds. Guests interviewed have worked at some of the worlds more innovative businesses such as Salesforce, NFL, Deloitte, Nike, Microsoft, World Vision, Toyota, TBWA, and many more. Articles published at: www.billyloizou.com