Customer Data Platforms (Guest David Raab)

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Created For Marketers By Marketers

Billy Loizou

37 episodes

2 days ago

A podcast for the modern-day marketer to listen, learn and be inspired by some of the industries best marketing minds. Guests interviewed have worked at some of the worlds more innovative businesses such as Salesforce, NFL, Deloitte, Nike, Microsoft, World Vision, Toyota, TBWA, and many more. Articles published at: www.billyloizou.com

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Customer Data Platforms (Guest David Raab)

Created For Marketers By Marketers

31 minutes 29 seconds

3 years ago

Customer Data Platforms (Guest David Raab)

The topic for today is "Customer Data Platforms", we will be discussing the state of the CDP Market, how it was born, today's vendors who now make up the space and the use cases that businesses actually want to solve for.

My guest for today is David Raab. David is the founder and CEO of the CDP Institute, which educates marketers and technologists about customer data management. Mr Raab named the Customer Data Platform category in 2013. As a marketing technology consultant and analyst, Mr Raab has been helping global marketers to understand, find and deploy appropriate technologies for many years.