The topic we will be covering is “TAP”,  TAP is an acronym for Trusted Authority Position that supports the premise of how to build thought leadership and a Trusted Authority Position (TAP) with audience relevant proprietary research opening up a flow of warm prospects into your business. My guest for today is Adam Posner is the CEO and founder of The Point of Loyalty and is a customer loyalty, rewards, and retention program specialist. He has been a data-driven marketer for over 28 years. Since 2013, he has commissioned and is the co-author and author of 14 in-depth Australian and New Zealand customer loyalty and loyalty program research studies -  For Love or Money™. The research insights have been featured in various media channels such as CMO, Marketing Magazine, The Age, Financial Review, and on various news channels and current affairs programs,  where Adam has provided interviews and insights on customer loyalty and loyalty programs. Adam has also advised brands on loyalty strategies and member research including brands such as Accor Hotels, Bakers Delight, Baby Bunting, Bonds, Dulux, MCC, Toyota, Tabcorp, Westpac Group & EZToken Rewards - Australia's first blockchain coalition cryptocurrency rewards program For Love Or Money Research: https://thepointofloyalty.com.au/product/for-love-or-money-2021-australia-comprehensive-report-with-a-presentation-from-the-author/ Cold Fact by Rodriguez: https://open.spotify.com/album/3q90UAYeHLvAtnowiQlmgp