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Conversations with CommerceNext
Scott Silverman, Michael LeBlanc, Veronika Sonsev
57 episodes
6 months ago
Sharing career advice and marketing strategies from eCommerce and digital marketing leaders at retailers and direct-to-consumer brands. Our hosts Michael LeBlanc, Scott Silverman and Veronika Sonsev interview industry leaders to get their take on how to navigate this dynamic industry and drive growth in your career and beyond. © 2021-2022 Conversations with CommerceNext Podcast Partnership. All Rights Reserved.
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Marketing
Business
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All content for Conversations with CommerceNext is the property of Scott Silverman, Michael LeBlanc, Veronika Sonsev and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Sharing career advice and marketing strategies from eCommerce and digital marketing leaders at retailers and direct-to-consumer brands. Our hosts Michael LeBlanc, Scott Silverman and Veronika Sonsev interview industry leaders to get their take on how to navigate this dynamic industry and drive growth in your career and beyond. © 2021-2022 Conversations with CommerceNext Podcast Partnership. All Rights Reserved.
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Marketing
Business
Episodes (20/57)
Conversations with CommerceNext
Accelerating A Beloved Heritage Brand With A Startup Mentality
In this episode, meet Sabrina Cherubini, Senior Vice President of Brand & Digital at Hanky Panky. With a storied history of work on both the agency and brand sides of marketing with Leo Burnett, Havas, Sears and Ann Inc and now, with a unique role with both the brand and performance elements of this heritage retailer, Sabrina takes us through how she is injecting a startup mentality into Hanky Panky to reignite growth and having fun doing it.
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2 years ago
37 minutes 40 seconds

Conversations with CommerceNext
Gopuff's SVP of Business on Fast Delivery and Fast Career Pivots
In this episode, we're diving into the fast-paced world of instant commerce with our guide Daniel Folkman, SVP of Gopuff. With a career built on startups and startup culture, Daniel takes us through the brand's origin story and the roadmap to innovation ahead. Next, he shares with us what it takes to be successful in a high-profile and fast-scaling startup and what he looks for in the people he brings into the team to drive continued success and new product development
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2 years ago
32 minutes 43 seconds

Conversations with CommerceNext
Snipes CDO On Managing The Modern Retail Tech Stack & The Power of Partnership
Meet Jenna Flateman Posner, Chief Digital Officer for Snipes, a global sneaker and streetwear retailer with over 680 stores across Europe and America. Jenna shares with us her unique perspectives on competition and partnerships with the technology vendors lucky enough to sit across the table from her, and talks about winning strategies she brings from being an elite professional athlete to the retail world and beyond.
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3 years ago
31 minutes 15 seconds

Conversations with CommerceNext
Tailored Brands' CMO On Staying True to Your Brand and Modern Marketing
Our guest on this episode is Carolyn Pollock, CMO Tailored Brands, a veteran big brand and retail marketer leading her team across North America to help consumers "love the way they look and feel for their most important moments".  Carollyn takes us through her eclectic background of international business, packaged goods and now mastering the art and science of modern marketing and modern marketers
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3 years ago
31 minutes 24 seconds

Conversations with CommerceNext
FTD CEO Charlie Cole Talks Transformation, Prioritization, And The Power Of Mentors
On this episode Charlie Cole, FTD CEO joins the podcast to share notes on transforming a legacy company from the ground up,  creating your own story for accelerating career growth, creating context for workplace excellence and tells us the smartest thing he did at FTD. Charlie also talks about the remarkable value of working with technology suppliers to understand table stakes versus differentiators in your marketing tech stack.
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3 years ago
41 minutes 26 seconds

Conversations with CommerceNext
Liz Horowitz, Founder, Sonic Strategy Consulting
Recorded live in person at the 2022 CommerceNext Ecommerce Growth Show, we sat down with some of the top trailblazers and change-makers that joined our community in New York City to discuss the future of digital commerce and share the latest strategies for E-commerce acceleration. On this episode, meet Liz Horowitz, Founder, Sonic Strategy Consulting on the evolution of the podcasting industry and opportunities for brands and retailers with this media.
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3 years ago
18 minutes 42 seconds

Conversations with CommerceNext
John Hazen, Boot Barn Chief Digital Officer, Finds The Right Fit With Stores & E-Commerce
On this episode meet John Hazen, the Chief Digital Officer at Boot Barn, a west-coast-based specialty store retail powerhouse. John describes his journey to working within a retail first brand and appreciating the cultural differences in any organization to be truly successful. Next, John talks about his deep attachment to ensuring a seamless shopping experience for his customers and the journey at Boot Barn to keep the focus and understand the power of their stores and the force multiplier that a well-architected digital strategy must become.
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3 years ago
33 minutes 39 seconds

Conversations with CommerceNext
Sarah Henry, VP, Head of Content, Influencer, & Commerce, Walmart and Ian Yung VP of Growth, Parachute Home
Recorded live in person at the 2022 CommerceNext Ecommerce Growth Show, we sat down with some of the top trailblazers and change-makers that joined our community in New York City to discuss the future of digital commerce and share the latest strategies for E-commerce acceleration. On this episode, meet Sarah Henry, Vice President, Head of Content, Influencer, & Commerce, Walmart and Ian Yung, Vice President of Growth, Parachute Home
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3 years ago
22 minutes 27 seconds

Conversations with CommerceNext
A Masterclass in Data, Insights and Media Measurement with Estee Lauder's Doug Jensen
Meet Doug Jensen, SVP Go-to-Market (GTM) Analytics & Activation and Learning Center of Excellence (COE) at The Estée Lauder Companies Inc. Having spent his career in media and measurement, Doug takes us through his rigorous approach from full-funnel marketing measurement to social media sentiment analysis to building an analytics team. All this is in the service of the multiple beauty brands within The Estee Lauder Companies, a tremendous shared resource that powers tremendous results.
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3 years ago
29 minutes 3 seconds

Conversations with CommerceNext
Narvar Founder & CEO Amit Sharma & The Post-Purchase Point Of Arrival For Customer Experience
Recorded live in person at the 2022 CommerceNext Ecommerce Growth Show, we sat down with some of the top trailblazers and change-makers that joined our community in New York City to discuss the future of digital commerce and share the latest strategies for E-commerce acceleration. On this episode, Narvar Founder & CEO Amit Sharma joins me talking about The Post-Purchase Point Of Arrival For Customer Experience and his pixel to parcel solution
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3 years ago
19 minutes 4 seconds

Conversations with CommerceNext
Fashion E-commerce Pioneer Sarah Gallagher On The Art & Science of Digital Retail
It could be argued that Sarah Gallagher has the most distinguished career in fashion ecommerce. She currently sits on the boards of Abercrombie & Fitch and La-Z-Boy. As an operator, she began her career as a merchant, moved to the Victoria's Secret catalog business and then launched and led the digital businesses of iconic fashion brands Banana Republic and Ralph Lauren. In this episode, Sarah shares her career story, leadership lessons, the art and science of fashion ecommerce and thoughts on the future of digital in retail.
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3 years ago
30 minutes 50 seconds

Conversations with CommerceNext
Marvin Attiq, Co-Founder of The BottleHaus On Scaling A Startup
Recorded live in person at the 2022 CommerceNext Ecommerce Growth Show, we sat down with some of the top trailblazers and change-makers that joined our community in New York City to discuss the future of digital commerce and share the latest strategies for E-commerce acceleration. On this episode, Marvin Attiq, Co-Founder of The BottleHaus On Scaling A Startup
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3 years ago
14 minutes 14 seconds

Conversations with CommerceNext
Scott Geftman, President of Rowing Blazers & Omair Tariq, CEO & Co-founder, Cart.com Talk Retail Innovation
Recorded live in person at the 2022 CommerceNext Ecommerce Growth Show, we sat down with some of the top trailblazers and change-makers that joined our community in New York City to discuss the future of digital commerce and share the latest strategies for E-commerce acceleration. On this episode, Scott Geftman, President Rowing Blazers & Omair Tariq, CEO & Co-Founder Cart.com, Talk Retail Innovation
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3 years ago
15 minutes 42 seconds

Conversations with CommerceNext
Ryan Monahan, CMO, Redcon1, On Scaling A Passionate Fan Base And Working With Celebrities
Recorded live in person at the 2022 CommerceNext Ecommerce Growth Show, we sat down with some of the top trailblazers and change-makers that joined our community in New York City to discuss the future of digital commerce and share the latest strategies for E-commerce acceleration. On this episode, Ryan Monahan, CMO, Redcon1, On Scaling A Passionate Fan Base And Working With Celebrities
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3 years ago
17 minutes 30 seconds

Conversations with CommerceNext
David Han, VP, Product, Neiman Marcus and Brian Seewald, SVP, eCommerce, Express: The Next Frontier of Personalized Experiences
Recorded live in person at the 2022 CommerceNext Ecommerce Growth Show, we sat down with some of the top trailblazers and change-makers that joined our community in New York City to discuss the future of digital commerce and share the latest strategies for E-commerce acceleration. On this episode, David Han, Vice President, Product, Neiman Marcus and Brian Seewald, Senior Vice President , eCommerce, Express: The Next Frontier of Personalized Experiences
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3 years ago
20 minutes 5 seconds

Conversations with CommerceNext
William Niles, CEO, and Lauren Gengler, Retention Marketing Manager at Brinks Home and George Khachatryan, CEO OfferFit Talk Leveraging AI For Next Generation Retention & Growth Campaigns
Recorded live in person at the 2022 CommerceNext Ecommerce Growth Show, we sat down with some of the top trailblazers and change-makers that joined our community in New York City to discuss the future of digital commerce and share the latest strategies for E-commerce acceleration. On this episode, William Niles, CEO, and Lauren Gengler, Retention Marketing Manager at Brinks Home and George Khachatryan, CEO OfferFit Talk Leveraging AI For Next Generation Retention & Growth Campaigns
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3 years ago
19 minutes 19 seconds

Conversations with CommerceNext
Lisa Perlmutter SVP, Marketing & E-Commerce at Brilliant Earth and Lauren Thomas, Retail Reporter, CNBC talk about sustainability and sustainable competitive advantage
Recorded live in person at the 2022 CommerceNext Ecommerce Growth Show, we sat down with some of the top trailblazers and change-makers that joined our community in New York City to discuss the future of digital commerce and share the latest strategies for E-commerce acceleration. On this episode, Lisa Perlmutter, Senior Vice President, Marketing & E-Commerce at Brilliant Earth and Lauren Thomas, Retail Reporter, CNBC talk about sustainability and sustainable competitive advantage
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3 years ago
26 minutes 21 seconds

Conversations with CommerceNext
Christine Pagano, Coach; Madison Hajeb, Kathleen Jiang, Manager, Tapestry; Carol-Lyn Jardine, Persado On The Art & Science of E-Commerce Innovation
Recorded live in person at the 2022 CommerceNext Ecommerce Growth Show, we sat down with some of the top trailblazers and change-makers that joined our community in New York City to discuss the future of digital commerce and share the latest strategies for E-commerce acceleration. On this episode, Christine Pagano, Manager, Site Operations & Innovation for Outlet eCommerce, Coach; Madison Hajeb, Senior Director, Testing and Innovation and Kathleen Jiang, Manager, Content Optimization Programs, Digital Experience, Tapestry; Carol-Lyn Jardine, VP Strategic Marketing, Persado talk about the art and science of E-commerce innovation.
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3 years ago
25 minutes 23 seconds

Conversations with CommerceNext
Alexa Ritacco, CMO, Jenni Kayne & Emily Hickey, CEO Chief Detective, On Super-Scaling A Brand With Content & Social
Recorded live in person at the 2022 CommerceNext Ecommerce Growth Show, we sat down with some of the top trailblazers and change-makers that joined our community in New York City to discuss the future of digital commerce and share the latest strategies for E-commerce acceleration. On this episode, Alexa Ritacco, CMO, Jenni Kayne & Emily Hickey, CEO Chief Detective Growth Consulting, On Super-Scaling A Brand With Content & Social
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3 years ago
19 minutes 55 seconds

Conversations with CommerceNext
Daren Hull, President, Vera Bradley + Andrea Moore, SVP Digital, E-commerce and Consumer Insights at NEST New York Talk About Staying Customer Obsessed
Recorded live in person at the 2022 CommerceNext Ecommerce Growth Show, we sat down with some of the top trailblazers and change-makers that joined our community in New York City to discuss the future of digital commerce and share the latest strategies for ecommerce acceleration. On this episode, Daren Hull, President, Vera Bradley + Andrea Moore, SVP Digital, E-commerce and Consumer Insights at Nest New York, talk about Staying Customer Obsessed
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3 years ago
19 minutes 46 seconds

Conversations with CommerceNext
Sharing career advice and marketing strategies from eCommerce and digital marketing leaders at retailers and direct-to-consumer brands. Our hosts Michael LeBlanc, Scott Silverman and Veronika Sonsev interview industry leaders to get their take on how to navigate this dynamic industry and drive growth in your career and beyond. © 2021-2022 Conversations with CommerceNext Podcast Partnership. All Rights Reserved.