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Snipes CDO On Managing The Modern Retail Tech Stack & The Power of Partnership
Conversations with CommerceNext
31 minutes 15 seconds
3 years ago
Snipes CDO On Managing The Modern Retail Tech Stack & The Power of Partnership
Meet Jenna Flateman Posner, Chief Digital Officer for Snipes, a global sneaker and streetwear retailer with over 680 stores across Europe and America. Jenna shares with us her unique perspectives on competition and partnerships with the technology vendors lucky enough to sit across the table from her, and talks about winning strategies she brings from being an elite professional athlete to the retail world and beyond.