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A Masterclass in Data, Insights and Media Measurement with Estee Lauder's Doug Jensen
Conversations with CommerceNext
29 minutes 3 seconds
3 years ago
A Masterclass in Data, Insights and Media Measurement with Estee Lauder's Doug Jensen
Meet Doug Jensen, SVP Go-to-Market (GTM) Analytics & Activation and Learning Center of Excellence (COE) at The Estée Lauder Companies Inc. Having spent his career in media and measurement, Doug takes us through his rigorous approach from full-funnel marketing measurement to social media sentiment analysis to building an analytics team. All this is in the service of the multiple beauty brands within The Estee Lauder Companies, a tremendous shared resource that powers tremendous results.
