Accelerating A Beloved Heritage Brand With A Startup Mentality

https://is1-ssl.mzstatic.com/image/thumb/Podcasts122/v4/7d/31/96/7d31968a-3965-5b14-4729-6047efd73433/mza_14045739628511510527.jpg/600x600bb.jpg

Conversations with CommerceNext

Scott Silverman, Michael LeBlanc, Veronika Sonsev

57 episodes

6 months ago

Sharing career advice and marketing strategies from eCommerce and digital marketing leaders at retailers and direct-to-consumer brands. Our hosts Michael LeBlanc, Scott Silverman and Veronika Sonsev interview industry leaders to get their take on how to navigate this dynamic industry and drive growth in your career and beyond. © 2021-2022 Conversations with CommerceNext Podcast Partnership. All Rights Reserved.

Marketing

Business

RSS

All content for Conversations with CommerceNext is the property of Scott Silverman, Michael LeBlanc, Veronika Sonsev and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://image.simplecastcdn.com/images/7052712a-5e8d-4859-ad44-dbe25616454f/c8ecfa48-487f-4059-9000-4189b0450751/3000x3000/screen-shot-2022-11-28-at-9-30-09-pm.jpg?aid=rss_feed

Accelerating A Beloved Heritage Brand With A Startup Mentality

Conversations with CommerceNext

37 minutes 40 seconds

2 years ago

Accelerating A Beloved Heritage Brand With A Startup Mentality

In this episode, meet Sabrina Cherubini, Senior Vice President of Brand & Digital at Hanky Panky. With a storied history of work on both the agency and brand sides of marketing with Leo Burnett, Havas, Sears and Ann Inc and now, with a unique role with both the brand and performance elements of this heritage retailer, Sabrina takes us through how she is injecting a startup mentality into Hanky Panky to reignite growth and having fun doing it.