In this episode of Brandwidth, John Klein sits down with Brandon Stallings, founder & CEO of Snackify, to talk about how Snackify is helping emerging snack brands break through the noise of todayâs crowded e-commerce landscape.Brandon shares his journey from running a smart vending machine business to building Snackify, a platform that combines custom snack boxes, subscription gifting, and creator-driven marketing to help snack brands get discovered.We dive into: ⢠How Snackify helps emerging snack brands scale distribution & awareness ⢠The power of subscription boxes, corporate gifting, and custom branding ⢠Why UGC and creator partnerships are the future of e-commerce marketing ⢠Brandonâs 3 Aâs framework: AI, Automation, and Analytics for growth ⢠Golden nuggets for entrepreneurs, e-commerce founders, and DTC brandsIf youâre interested in e-commerce growth, digital marketing, or scaling a consumer brand, this episode is packed with insights you donât want to miss.đ Learn more about Snackify: https://snackify.coIf you found value in this conversation, like, comment, and subscribe for more episodes with founders, marketers, and innovators shaping the future of digital commerce.
In this episode of Brandwidth, host John Klein sits down with Tyler Phillips, the founder of Points Chocolate, a better-for-you chocolate brand disrupting the candy aisle with diabetic-friendly, low-glycemic treats that look and taste like M&Ms, but healthier.Tyler shares the wild journey from family-run hardware stores in upstate New York to investing early in Ethereum and NFTs, launching a vegan chickpea ice cream startup in Puerto Rico, and eventually scaling his DTC chocolate brand- despite getting a legal notice from Mars.We dive deep into: ⢠How early crypto profits fueled his startup ⢠Lessons from getting legally threatened by M&Msâ parent company ⢠Why Facebook ads beat traditional R&D for finding your true customer ⢠Selling online vs retail: TJ Maxx, HomeGoods & protein candy strategy ⢠His plan to scale to 8-figures with low ROAS & omnichannel growth ⢠The untapped opportunity in health-conscious Skittles alternatives ⢠Why being part of the e-commerce founder community matters now more than everWhether youâre building a CPG brand, scaling your Shopify store, or navigating the chaos of DTC, this episode is packed with insights on bootstrapping, digital marketing, retail growth, and the real founder grind.đ Donât forget to like, comment, and subscribe to support the show and hear more from the sharpest founders in e-commerce.
The 'Be Human First' Strategy Scaling a Brand from $500k to $50MHow do you build an e-commerce brand that grows 32X in two years without running any paid ads? In this episode of BrainWith, we sit down with Kameron Kicklighter, co-founder of the fitness brand WeGym, to deconstruct the unconventional playbook they're using to scale from a small startup to a projected $50 million company.This isn't just a founder story; it's a masterclass in modern brand building, people-first leadership, and creating a powerful competitive advantage. Kameron reveals how their "impact over profit" philosophy, innovative product development, and a unique focus on empowering instructors are fueling their explosive growth. If you're an entrepreneur, e-commerce owner, or marketer, this episode is packed with actionable strategies for building a brand that lasts.In this deep-dive interview, you'll learn:â The 3-pronged business model (Gear, App, Academy) that creates a powerful ecosystem.â WeGym's "Instructor First" strategy and how they plan to invest millions to build a community.â The "Drop Dead Rule": A brilliant leadership hack for creating a truly resilient team.â Their #1 Competitive Advantage: The manufacturing and logistics secret that allows them to innovate faster than anyone else.â A step-by-step playbook for global e-commerce expansion using Amazon as a gateway.â How to build a thriving company culture that attracts and retains top talent.â Why a "Be Human First" approach leads to better products, a stronger community, and higher profits.#Ecommerce #FounderStory #BrandBuilding #Leadership #Scaling #DigitalMarketing #Startup #BusinessStrategy
The $10M App Bringing Amazon-Style Pricing to Physical StoresWhat if every shopper in a grocery store received personalized prices based on their unique habits? In this episode of BrainWith, we sit down with Will Broome, the resilient founder of UberCart, who is making this a reality. He shares the incredible story of raising $10 million to build an AI-powered retail app, battling giant corporations who tried to steal his idea, and finally achieving explosive results.This is a masterclass in tech entrepreneurship, retail innovation, and the power of persistence. Will breaks down how his app is increasing average spend by 19% for retailers and providing brands like Coca-Cola with unprecedented consumer data. If you're an entrepreneur, marketer, or innovator, this episode is packed with lessons on fundraising, scaling, and disrupting a multi-billion dollar industry.In this deep-dive interview, you'll learn:â How UberCart's AI creates dynamic, personalized pricing for every customer in real-time.â The fundraising playbook: How Will raised his first seed round with nothing but an idea and a powerful pitch.â How to protect your IP when the world's biggest companies try to steal it.â The "Holy Trinity" of Retail Tech: How to create value for customers, retailers, and CPG brands simultaneously.â The key to successful retail integration and navigating complex POS system politics.â Why "laser focus" on a single, powerful feature is the key to winning as a startup.â The future of retail media and how in-store data is becoming the most valuable asset in the world.#RetailTech #AI #Entrepreneurship #Startup #Fundraising #MarketingStrategy #Ecommerce #BigData
In this episode of Brandwidth, host John Klein sits down with Jennifer McKay Newton, founder of DefineMe and DefineMe Creative Studio, to talk about how she went from interior designer to fragrance entrepreneur landing licensing deals with Disney, Mattel (Barbie), and major retailers like Ulta Beauty along the way.Jennifer shares:How scent connects to identity, memory, and moodThe exact process behind developing perfumes for Ariel, Barbie, Snow White & JasmineWhat itâs really like doing a licensing deal with DisneyHer DTC journey with Shopify, Meta ads, TikTok, and influencer marketingLaunching viral products with influencers like Sniff with StephThe business model behind creative licensing, revenue share, and product designWhether youâre building a beauty brand, scaling DTC, or fascinated by brand collaborations, Jennifer brings hard-won wisdom and emotional depth to product building, marketing, and staying mission-aligned through growth.đ Learn more at definemefragrance.com and definemecreativestudio.comđŹ Drop your favorite scent or branding moment in the comments.đ Subscribe for more founder interviews on business, branding, and marketing.#DefineMe #JenniferMcKayNewton #FragranceBrand #DTCBeauty #DisneyCollab #TikTokMarketing #BrandwithPodcast
In this episode of the Brandwidth Podcast, we sit down with Jonah Mytro, co-founder of Precision Pro Golf, to unpack how he bootstrapped a golf tech brand from a single product idea into a $14M+ revenue powerhouse, all without a dime of outside capital.From navigating the expiration of Bushnellâs patent to leveraging Amazon, DTC, and major retail partnerships (Dickâs, Golf Galaxy), Jonah shares the real story behind Precision Proâs rise. Learn how COVID created unexpected momentum, why his team scaled too fast (then pulled back), and how relationship-first sales built a loyal customer base.This episode is packed with insights for: ⢠DTC brand founders ⢠Bootstrapped entrepreneurs ⢠E-commerce marketers ⢠Retail operators ⢠Golf & sporting goods brandsđ Hear how to sell smarter, avoid costly hiring mistakes, and build real distribution power in a crowded market.đ§ Subscribe for more real stories from DTC founders doing it their way.đ Learn more: https://precisionprogolf.comđ§ Follow us for more insights on scaling DTC brands.
In this powerful episode of Brandwidth, John Klein sits down with entrepreneur, fitness icon, and transformation coach William Hogarty a man whoâs been rich twice, poor twice, and has rebuilt himself more times than most survive.From becoming Mr. California to building two $50M+ companies, William opens up about his rise in the mortgage industry, his battle with addiction, losing everything, and how heâs now on a mission to help men 40+ live 10 years longer through health, blood work, and mindset transformation.We dive deep into:How William scaled 800 loan officers across 85 locationsWhy the food industry is broken and what heâs doing about itLaunching The 1% Club to coach high-achieving menThe truth about Diet Coke, seed oils, and protein mythsThe mindset required to bounce back from rock bottomHis viral content strategy across YouTube, TikTok & InstagramWhether youâre scaling a business, recovering from failure, or just trying to optimize your health, this conversation is packed with hard-won lessons, tactical advice, and straight-up life-changing perspective.đ Learn more: https://thefitnessmeal.comđĽ Subscribe for more bold conversations at the intersection of e-commerce, fitness, and entrepreneurship.#Entrepreneurship #DTC #BusinessPodcast #FitnessOver40 #WilliamHogarty #DigitalMarketing #Brandwidth
How a Founder Uses AI to Create a Month of Viral TikToks in a DayAre you feeling burned out by the endless content creation grind on TikTok and social media? What if you could turn a single idea into a month's worth of high-performing videos using AI? In this episode of BrainWith, we sit down with Scarlett, the founder of the 7-figure beauty brand Wonder Curl, who reveals the exact system she used to go from quitting TikTok in frustration to generating millions of views and massive sales.This isn't just another founder's story; it's a practical, step-by-step masterclass in modern content marketing, AI-powered efficiency, and direct-to-consumer (DTC) e-commerce strategy. If you're an entrepreneur, marketer, or business owner looking for an actionable playbook to scale your brand on social media, this is a must-watch.In this deep-dive interview, you'll learn:â The exact AI tools (like BigView) and workflow to turn one script into four unique, high-performing videos.â The "Remix & Repost" strategy: Why one of her videos failed with 0 views, but the exact same video with one small tweak hit nearly 1 million views.â How to find trending topics and use "controversy marketing" (like her "genetics vs. routine" hook) to drive massive engagement and go viral.â TikTok Shop vs. Website Sales Funnel: How to structure your e-commerce channels to increase both order volume and average order value (AOV).â The solopreneur's guide to scrappy content creationâincluding her "closet studio" hack for perfect video quality with zero budget.â How to overcome content creator burnout and build a sustainable, long-term digital marketing plan.#TikTokMarketing #AI #Ecommerce #DigitalMarketing #ContentCreation #FounderStory #SocialMediaStrategy #SmallBusiness
What does it take to build a brand in one of the worldâs most dangerous places?
In this episode, we sit down with Matthew âGriffâ Griffin, co-founder of Combat Flip Flops, a company born in Kabul, Afghanistan with a mission to create opportunity in conflict zones. Griff shares his unique journey from Army Ranger to purpose-driven entrepreneur, and how he helps brands scale in difficult and volatile regions around the world.Â
If youâre interested in:
âŚthis conversation is a must-watch.
đ Subscribe for more founder stories, brand growth insights, and digital marketing breakdowns.
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đ Watch now and let us know your biggest takeaway in the comments!
đą In this episode of Brand Width, we sat down with Alberta, Co-founder of a revolutionary materials company creating something the world desperately needs, a sustainable alternative to plastic called liquid wood.This isnât just another green product: itâs a game-changing raw material that functions like plastic but is biodegradable, recyclable, and wood-based. Alberta shares how her company supplies this eco-friendly material to brands looking to ditch plastic and manufacture sustainably without sacrificing performance.đĽ If you run a product-based business, care about sustainability, or are interested in the future of manufacturing, this is a must-watch.đĄ In this episode: ⢠What liquid wood is and how it works ⢠How Alberta built a B2B model selling sustainable raw material ⢠The shift happening across industries to replace plastic ⢠Why big brands are paying attention to material innovation ⢠How sustainability and profit can coexistđ This episode is a peek into the future of eco-conscious commerce and how smart founders are fueling it.#LiquidWood #SustainableBusiness #PlasticAlternative #EcoFriendlyMaterials #GreenManufacturing #BrandWidth #B2BFounders #Sustainability #RecyclableInnovation #Alberta #ClimateInnovation #CircularEconomy #PlasticFreeFuture
đď¸ In this episode of Brand Width, I sat down with Suzanne, founder of 14 Day Mani â a fast-growing at-home gel nail kit brand known for its vibrant colors, long-lasting polish, and salon-quality results.But what really sets 14 Day Mani apart isnât just the product â itâs the customer experience.We dive into how Suzanne built a beauty brand where customer service and communication arenât just nice-to-haves, but core drivers of long-term ROI. With many customers making recurring purchases, she shares how every interaction â from DMs to emails â impacts lifetime value (LTV), brand loyalty, and retention.đĄ What We Cover: ⢠Why personalized customer communication is the new growth hack ⢠The real ROI of obsessing over customer happiness ⢠How Suzanne built loyalty in a saturated beauty market ⢠What DTC brands can learn from beauty subscription behavior ⢠Strategies for turning one-time buyers into brand superfansWhether youâre in eCommerce, beauty, or looking to boost retention, this episode is packed with practical insights on building a brand that customers genuinely love.14 Day Mani: https://14daymanicure.com/14 day Mani Facebook:   / fourteendaymanicure Â
đď¸ In this episode of Brand Width, we sit down with Michael from Linhart, the premium oral care brand trusted by luxury hotels, niche retailers, and discerning consumers around the world.Michael breaks down how Linhart went from a boutique toothpaste line to being stocked in 5-star hotels, high-end spas, casinos, and exclusive retail stores â all while maintaining a sharp focus on customer satisfaction, premium brand positioning, and product quality.Whether youâre building a DTC brand, trying to break into retail distribution, or just want to learn how to make your product feel luxurious in a crowded market, this episode delivers.â
What We Cover: ⢠How Linhart entered luxury hotels and casinos as a brand strategy ⢠Building brand perception through placement and packaging ⢠Leadership principles for scaling a premium product ⢠Why customer satisfaction is your best marketing ⢠How to stand out in the competitive oral care and personal care spaceLinhart Website: https://linhart.nyc/products/metal-to...Michaels Linkedin: linkedin.com/in/michaelfensterstockđ This episode is a must-watch for anyone in CPG, eCommerce, retail, or premium product branding.đ Subscribe for weekly interviews with DTC founders, marketers, and brand builders.
đď¸ In this episode of Brand Width, we sit down with Zohaib, founder of Zousz, a rising menâs grooming brand known for its premium beard oil, moisturizer, and bold product design.We dive deep into what makes Zousz stand out in a saturated market â from packaging to branding to the mindset behind building a product men actually want to use.â What Youâll Learn: ⢠How Zousz approaches product design that grabs attention and builds brand loyalty ⢠The keys to creating aesthetic packaging that converts first-time buyers ⢠What it takes to launch a successful menâs grooming brand in 2025 ⢠How design influences customer perception, retention, and brand equity ⢠Tips for new founders and DTC entrepreneurs looking to differentiate their productđŹ Whether youâre building a skincare line, grooming product, or running a DTC brand, this episode is full of tactical takeaways for eCommerce growth, branding, and customer experience.Zousz Website: https://zousz.com/Zousz Instagram:   / zousz_official  Zohiab: linkedin.com/in/zohaib-ahmad-entrepreneur-zouszđĽ Subscribe for more interviews with founders, marketers, and creative directors behind todayâs most successful product brands.đ Need help with branding, digital marketing, or customer retention? Letâs talk.
đď¸ In this episode of Brand Width, we sit down with Raj, Director of Sales at the supplement brand OBVI, to talk about how they scaled past $5 million in revenue through powerful branding, dialed-in customer support, and high-converting digital marketing strategies.If youâre in eCommerce, run a DTC brand, or work with a digital marketing agency or customer support team, this conversation is packed with real tactics that drive results.â What Youâll Learn: ⢠How OBVI created a standout customer experience that fuels retention ⢠Scaling with email/SMS marketing, social ads, and community-building ⢠The systems behind their customer support workflows ⢠What digital marketing agencies should actually be doing for their clients ⢠Why personalization is key in every touchpoint from support to salesđ Whether youâre a brand owner, agency leader, or part of a support or marketing team, this episode is full of actionable takeaways.Obvi Website: https://myobvi.com/?srsltid=AfmBOopY_...ââââđ Subscribe for weekly interviews with the people behind the most creative brands and fastest-growing agencies in the game.
In this episode, I sit down with Paul, the founder of Calocurb â a natural GLP-1 activator thatâs gaining attention as a side-effect-free alternative to drugs like Ozempic. We dive deep into the science behind Calocurb, how it works to support appetite control and weight loss, and why Paul is bypassing traditional DTC and retail channels to focus on selling directly to health practitioners.Whether youâre an entrepreneur, health enthusiast, or in the supplement space, this conversation is packed with insights on: ⢠What makes Calocurb a unique GLP-1 activator ⢠The pros and cons of DTC vs. practitioner sales ⢠How to build trust and credibility in a competitive wellness market ⢠The future of weight loss supplements and natural alternatives to pharmaceuticalsđ Check out Calocurb: https://www.calocurb.com/đŠ Subscribe for more episodes on health, business, and breakthrough brands.