In this episode of Brandwidth, host John Klein sits down with Jennifer McKay Newton, founder of DefineMe and DefineMe Creative Studio, to talk about how she went from interior designer to fragrance entrepreneur landing licensing deals with Disney, Mattel (Barbie), and major retailers like Ulta Beauty along the way.Jennifer shares:How scent connects to identity, memory, and moodThe exact process behind developing perfumes for Ariel, Barbie, Snow White & JasmineWhat it’s really like doing a licensing deal with DisneyHer DTC journey with Shopify, Meta ads, TikTok, and influencer marketingLaunching viral products with influencers like Sniff with StephThe business model behind creative licensing, revenue share, and product designWhether you’re building a beauty brand, scaling DTC, or fascinated by brand collaborations, Jennifer brings hard-won wisdom and emotional depth to product building, marketing, and staying mission-aligned through growth.👉 Learn more at definemefragrance.com and definemecreativestudio.com💬 Drop your favorite scent or branding moment in the comments.🔔 Subscribe for more founder interviews on business, branding, and marketing.#DefineMe #JenniferMcKayNewton #FragranceBrand #DTCBeauty #DisneyCollab #TikTokMarketing #BrandwithPodcast