In this episode of Brandwidth, host John Klein sits down with Tyler Phillips, the founder of Points Chocolate, a better-for-you chocolate brand disrupting the candy aisle with diabetic-friendly, low-glycemic treats that look and taste like M&Ms, but healthier.Tyler shares the wild journey from family-run hardware stores in upstate New York to investing early in Ethereum and NFTs, launching a vegan chickpea ice cream startup in Puerto Rico, and eventually scaling his DTC chocolate brand- despite getting a legal notice from Mars.We dive deep into: • How early crypto profits fueled his startup • Lessons from getting legally threatened by M&Ms’ parent company • Why Facebook ads beat traditional R&D for finding your true customer • Selling online vs retail: TJ Maxx, HomeGoods & protein candy strategy • His plan to scale to 8-figures with low ROAS & omnichannel growth • The untapped opportunity in health-conscious Skittles alternatives • Why being part of the e-commerce founder community matters now more than everWhether you’re building a CPG brand, scaling your Shopify store, or navigating the chaos of DTC, this episode is packed with insights on bootstrapping, digital marketing, retail growth, and the real founder grind.👉 Don’t forget to like, comment, and subscribe to support the show and hear more from the sharpest founders in e-commerce.