🎙️ In this episode of Brand Width, I sat down with Suzanne, founder of 14 Day Mani — a fast-growing at-home gel nail kit brand known for its vibrant colors, long-lasting polish, and salon-quality results.But what really sets 14 Day Mani apart isn’t just the product — it’s the customer experience.We dive into how Suzanne built a beauty brand where customer service and communication aren’t just nice-to-haves, but core drivers of long-term ROI. With many customers making recurring purchases, she shares how every interaction — from DMs to emails — impacts lifetime value (LTV), brand loyalty, and retention.💡 What We Cover: • Why personalized customer communication is the new growth hack • The real ROI of obsessing over customer happiness • How Suzanne built loyalty in a saturated beauty market • What DTC brands can learn from beauty subscription behavior • Strategies for turning one-time buyers into brand superfansWhether you’re in eCommerce, beauty, or looking to boost retention, this episode is packed with practical insights on building a brand that customers genuinely love.14 Day Mani: https://14daymanicure.com/14 day Mani Facebook:   / fourteendaymanicure