In this episode of Beyond Algorithms, we're joined by Darius Contractor, Chief Growth Officer at Otter.ai, who shares powerful insights into value-driven, product-focused growth. Darius reveals the remarkable story behind identifying a deeply-needed Dropbox feature, guiding it from user insight to becoming a core offering that generated tens of millions in revenue. He also offers strategic advice on navigating organizational priorities to champion long-term, impactful projects. Finally, we dive into the nuanced challenge of balancing measurable ROI with intuition: how do you stay data-driven yet trust your gut? Tune in for an enlightening conversation as Jun and Frost explore growth strategies and real-world experiences from Otter.ai, Dropbox, Airtable, and Meta.
In this episode of Beyond Algorithms, Jun and Frost sit down with Matt Rodriguez—former marketing leader at Twitter and Meta, now an indie film producer and founder of 1985 Capital—to explore how careers evolve, why storytelling is a superpower, and what AI means for the future of creative work.
You’ll hear how:
• An orphaned Korean adoptee turned poli-sci major became a global marketing leader at Twitter and Facebook—and why that journey was anything but linear
• Indie filmmakers can use AI not just to write scripts, but to pitch investors, plan shoots, and build audiences
• The entertainment industry is grappling with the same digital transformation tech faced a decade ago—with a lot more emotion attached
Matt also shares the deeply personal story behind his career pivot—from growing up in Anchorage, Alaska to helping launch a sold-out film at the San Francisco Film Festival. Whether you’re a builder, a creator, or somewhere in between, this episode is a masterclass in reinvention, empathy, and the hidden ROI of storytelling.
In this episode of Beyond Algorithms, Jun and Frost sit down with Sipra, former Head of Performance Marketing at Good Eggs, to unpack the playbook behind successful city-by-city expansion.
You’ll learn how to:
Build a geo-focused marketing methodology that speaks to local audiences
Align performance tactics with product and operations teams to streamline new-market launches
Turn crisis into opportunity—hear the behind-the-scenes story of how Good Eggs bounced back when Thanksgiving deliveries ground to a halt during the pandemic
Whether you’re scaling a startup or refining your growth stack, Sipra’s hands-on strategies and hard-won lessons will give you a blueprint for entering new markets with confidence. Tune in for tactics you can apply today—and the resilience mindset to carry you through your next big challenge.
Robi Ganguly, founder of Apptentive (successfully sold to private equity acquired after raising only $18M), shares the hard truths behind app ratings, why NPS has become a lazy metric, and how brands like Starbucks and Nordstrom quietly turned passive users into raving fans. We unpack what actually works when trying to understand customer satisfaction — and why the next era of user feedback will be driven by AI and moments of truth, not long surveys.
In this episode, Frost and Jun sit down with Zoil, former head of cross-border inventory at Wish, to unpack lessons from the last U.S.-China tariff war—and why this time, the challenges are even greater. Zoil shares firsthand experiences navigating sudden tariff hikes, shifting supply chains, and adapting to rapidly changing trade policies.
We dive into what’s different about today’s environment, from global tariffs to the end of the $800 de minimis exemption, and why traditional “move manufacturing elsewhere” strategies are no longer enough. You’ll learn how e-commerce players, manufacturers, and brands can adapt, what pitfalls to avoid, and why staying flexible may be your greatest advantage.
Whether you’re running a direct-to-consumer shop, sourcing overseas, or simply trying to survive the next wave of global trade turbulence, this episode offers hard-earned insights from someone who’s been through the fire before—and has battle-tested advice for what’s coming next.
Top-tier users don’t always mean paying customers. In this episode, we explore one of the toughest lessons in building a startup: what happens when your product gains traction with industry giants—but fails to convert that traction into revenue.Leo Anthias, founder of Data Pane, shares how he grew adoption with teams at Nvidia, Amazon, and more—only to hit a monetization wall. We dive into what went wrong, what he’d do differently, and how to balance growth with revenue in the real world.You’ll learn how to stand out in a crowded market, grow organically without paid channels, and navigate the tricky gap between users who love your product and those willing to pay for it. Whether you're building something new or scaling fast, this episode offers hard-earned insights every founder should hear.
Promotions can drive growth—or drain your margins. In this episode, we unpack how to design promotions that scale using data, not guesswork. Learn how to stay competitive in a crowded market without attracting deal-seekers who churn. We’ll cover strategies to segment high-value users, track promotion impact accurately, and avoid the common traps that make discounts look good on paper but bad on your bottom line. Whether you're running flash sales, free trials, or referral programs, this episode will help you build promos that fuel sustainable growth—not just short-term spikes.
What if the viral stories flooding your feed weren’t real? In this episode, Frost and Jun uncover the hidden world of AI-generated content farms—where agencies run thousands of fake accounts, crafting dramatic stories to drive engagement and sell ads at a fraction of the cost. Is this a brilliant marketing hack or a dangerous game that could erode trust in digital advertising? Join us as we explore how brands are tempted by these underground tactics, why platforms are scrambling to deal with them, and what this means for the future of social media marketing.
What does ROI really mean in the age of AI-driven marketing?
As attribution models evolve, platforms promise smarter ad optimization—but does that mean we should trust them blindly?
In this episode, we dive into the shifting landscape of digital advertising, how AI is reshaping attribution, and why defining success remains an art, not a science. Join Frost and Jun as they explore the challenges of measuring ROI, the impact of AI on marketing decisions, and the essential skills marketers need to stay ahead.
#AIMarketing #ROI #DigitalAdvertising #MarketingAttribution #GrowthMarketing #ArtificialIntelligence
If I had 100 people watch my video in the first 10 seconds after posting on social media, would it work?
On platforms like TikTok, does my follower count matter?
#AIMarketing #Ecommerce #DigitalMarketing #TikTok #TikTokMarketing
