Measuring Success in the AI Era – Rethinking ROI and Attribution

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/c4/1e/58/c41e586a-6773-3b20-d450-3a8eaf857ab7/mza_14562906911718387714.jpg/600x600bb.jpg

Beyond Algorithms

Beyond Algorithms Podcast

10 episodes

11 hours ago

Growth isn’t just about great products—it’s about mastering the AI-driven forces shaping business today. Our podcast explores how companies can thrive in a world of data, machine learning, and constant change. Join entrepreneur and AI expert Frost Li, alongside Jun Wang—the technology leader who propelled Twitter's SMB revenue from zero to billions—as they challenge norms and share practical insights on AI, growth hacking, and digital platforms. Algorithms might rewrite the rules, but human expertise is your edge. If you're ready to outsmart the future, hit follow and join the conversation!

Business

RSS

All content for Beyond Algorithms is the property of Beyond Algorithms Podcast and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/43001632/43001632-1740527049534-90f5a4ebc3e33.jpg

Measuring Success in the AI Era – Rethinking ROI and Attribution

Beyond Algorithms

28 minutes 27 seconds

8 months ago

Measuring Success in the AI Era – Rethinking ROI and Attribution

What does ROI really mean in the age of AI-driven marketing?

As attribution models evolve, platforms promise smarter ad optimization—but does that mean we should trust them blindly?

In this episode, we dive into the shifting landscape of digital advertising, how AI is reshaping attribution, and why defining success remains an art, not a science. Join Frost and Jun as they explore the challenges of measuring ROI, the impact of AI on marketing decisions, and the essential skills marketers need to stay ahead.

#AIMarketing #ROI #DigitalAdvertising #MarketingAttribution #GrowthMarketing #ArtificialIntelligence