In this episode, Frost and Jun sit down with Zoil, former head of cross-border inventory at Wish, to unpack lessons from the last U.S.-China tariff war—and why this time, the challenges are even greater. Zoil shares firsthand experiences navigating sudden tariff hikes, shifting supply chains, and adapting to rapidly changing trade policies.
We dive into what’s different about today’s environment, from global tariffs to the end of the $800 de minimis exemption, and why traditional “move manufacturing elsewhere” strategies are no longer enough. You’ll learn how e-commerce players, manufacturers, and brands can adapt, what pitfalls to avoid, and why staying flexible may be your greatest advantage.
Whether you’re running a direct-to-consumer shop, sourcing overseas, or simply trying to survive the next wave of global trade turbulence, this episode offers hard-earned insights from someone who’s been through the fire before—and has battle-tested advice for what’s coming next.