What if AI could predict when a patient will abandon their treatment before they even know it themselves?
Join us for a groundbreaking conversation with Daniel Gartner, Omnichannel Outcomes Senior Lead for LATAM at Roche Pharmaceutical, who's pioneering AI-driven patient experiences that are transforming healthcare outcomes.
Discover how the pharmaceutical industry is leveraging AI to achieve:
Key revelations:
🧬 How AI is creating "dynamic patient profiles" that evolve in real-time
💊 The shift from reactive to predictive patient engagement
🔬 Why combining LLMs with domain expertise is the breakthrough pharma needed
🎯 The 3-pillar content strategy revolutionising HCP engagement
🌍 How global content enrichment is breaking down geographic barriers
Daniel shares tactical insights from 9+ years at Roche and Novartis, revealing exactly how pharma marketers can implement AI while maintaining medical accuracy and regulatory compliance.
Whether you're in pharma, healthcare, or any regulated industry, this episode unveils the blueprint for using AI to transform customer experiences while navigating complex compliance requirements.
Listen now and discover why the future of healthcare isn't just about treating patients—it's about predicting their needs before symptoms appear.
Join us for a fascinating deep dive into how AI is revolutionizing banking and financial services marketing with Alberto Sanchez, Deputy Director of MarTech for Digital Channels at one of Mexico's major financial institutions. With over 10 years of experience in digital transformation and executive education from Harvard Business School and Wharton, Alberto shares how banks are leveraging AI to create unprecedented customer experiences.
In this episode, Alberto reveals how financial institutions are moving from traditional banking to Amazon-like experiences, using AI-powered personalization to anticipate customer needs before they even arise. He discusses the dramatic shift in the competitive landscape and why banks must embrace comprehensive digital transformation or risk becoming obsolete.
Key Takeaways:
Perfect for marketing leaders, digital transformation officers, and executives in banking, insurance, telecom, and other highly regulated industries looking to implement AI-driven MarTech solutions while navigating compliance requirements and changing customer expectations.
Alberto also shares impressive results—including 40% increases in lead qualification and 90% automation on critical projects—plus his personal AI tech stack featuring ChatGPT, Copilot, Gemini, and DeepSeek, along with learning resources like Harvard Business Review, TechCrunch, and Kaggle.
"Hyper-personalization looks like we can read the minds of our clients. If you have the right offer in the correct moment, the client will love you. The bank becomes not a trouble, but a great associate—even a friend." - Alberto Sanchez
Join us for an insightful conversation with Roberto Tovar, a tech and digital transformation leader with extensive experience driving innovation across manufacturing, oil and gas, consumer goods, and pharmaceutical industries. Roberto specializes in digital transformation using emerging technologies, including robotics, intelligent automation, and artificial intelligence.
In this episode, Roberto shares proven frameworks and best practices for successful AI implementation, emphasizing the critical triangle of processes, technology, and people. He reveals why 90% of AI success depends on focusing on humans and customers, and how to avoid common pitfalls like automating broken processes.
Key Takeaways:
Perfect for CMOs, CTOs, and transformation leaders looking to implement AI and automation technologies while maintaining operational stability and measurable business impact.
Roberto also shares his personal AI tech stack, including Claude, Notebook LLM, and HeyGen, plus recommended learning resources for staying current with AI developments.
"Start with a business case, then think about the technology. AI should give superpowers to employees, not replace human decision-making entirely." - Roberto Tovar
Join us for an insightful conversation with Nathaniel Espinoza, Senior Manager of Digital Strategy and Brand Building at Nestlé, as he shares his remarkable 15-year journey from traditional advertising to AI-powered marketing transformation. Nathaniel reveals how his team revolutionized their approach, scaling from just 10 creative pieces per year to over 150 highly personalized campaigns.
In this episode, we explore the evolution of digital marketing through the lens of someone who witnessed the transition from the social media boom of the 2010s to today's AI revolution. Nathaniel provides practical insights on implementing both predictive and generative AI in marketing campaigns, while emphasizing the critical importance of maintaining the human element in creative strategy.
Key Takeaways:
Perfect for marketing leaders, CMOs, and digital strategists looking to understand how to implement AI tools effectively while preserving the human creativity and strategic thinking that drives meaningful brand connections.
Nathaniel also shares his personal AI toolkit recommendations and learning resources, making this episode both strategically valuable and immediately actionable.
"Clarity comes with working, and now it also comes with questioning. AI helps you start the conversation when you're facing a blank page." - Nathaniel Espinoza
Join us for a strategic deep dive with Rob Wiltsey, CEO of VideoFresh, as he reveals how CMOs can navigate the AI content revolution without sacrificing brand authenticity. With over 15 years of producing videos for Nike, Kaiser Permanente, and other major brands, Rob shares battle-tested insights on when to use generative AI, when to stick with traditional production, and how to create hybrid workflows that drive real business results.
Key Takeaways for CMOs:
Perfect for marketing leaders looking to harness AI's potential while preserving the human touch that builds lasting customer connections and drives revenue growth.
Tobias Zwingmann, AI advisor and founder of Rapid AI, reveals his battle-tested "10K Threshold" method that helped clients achieve positive returns within 3 months, not 3 years.
⚡ What You'll Learn:
🎯 Perfect For:CMOs, marketing directors, and business leaders are tired of AI hype and want measurable results.
🔥 Hot Takes:
📈 Insight:One recent study shows that 1 AI-powered employee matches 3 traditional team members.
🎧 Subscribe for more AI marketing strategies that actually work.
Join us for an inspiring conversation with Julio Castro, Senior Digital Transformation Manager at Boston Scientific, as he shares how curiosity and strategic AI implementation transformed healthcare operations. Discover how his team achieved a 70% reduction in functional inquiries using Microsoft Copilot agents and improved forecasting accuracy by 40% while cutting emergency import costs in half.
In this episode, Julio reveals his proven framework for overcoming AI adoption resistance, the power of blending quantitative data with qualitative insights, and why he believes prompt engineering is the new Excel. Whether you're in healthcare or any industry, you'll learn practical strategies for identifying AI champions, measuring adoption success, and building a digital mindset that drives real business results.
Key Takeaways:
Perfect for marketing leaders, healthcare professionals, and anyone looking to drive meaningful AI transformation in their organization.
Join host Miguel Machado in conversation with Rob Pinkerton, Senior VP at Oracle and former CMO of Morningstar. With an extraordinary career spanning from the US Senate to growing a $150M business into a $400M market leader at Adobe, Rob brings a unique perspective on how AI can drive real business results when used strategically.
Key highlights:
Perfect for CMOs seeking to move beyond AI hype to measurable business impact. Discover how strategic focus, cross-departmental collaboration, and smarter use of internal data can transform marketing effectiveness while maintaining genuine human connections with customers.
Join host Miguel Machado in conversation with Georgina Dominguez, Marketing Excellence leader at Opella (formerly Sanofi Consumer Healthcare). With 15+ years of experience across global organizations including HP, Johnson & Johnson, and now Opella, Georgina shares how AI is transforming healthcare marketing strategies despite regulatory challenges.
Key highlights:
Perfect for marketing leaders in healthcare and regulated industries seeking practical AI applications that drive measurable results. Discover how to implement personalization strategies, automate content creation, and transform marketing approaches while maintaining compliance and human-centered thinking.
Join host Miguel Machado in conversation with Christopher Penn, co-founder and chief data scientist at Trust Insights, who has been at the forefront of marketing analytics and AI since 2013. As a seven-time IBM champion in Data and AI, co-host of the award-winning Marketing Over Coffee Podcast, and author of "AI for Marketers," Chris shares practical insights on implementing AI in marketing.
Key highlights:
Perfect for CMOs, CTOs, and marketing leaders seeking to implement AI strategically rather than following trends. Gain actionable insights on when transformation is truly necessary and how to enhance existing processes with AI capabilities.
Join Miguel Machado as he explores how AI is reshaping agency-client relationships with César Vacchiano, President & CEO of Scopen. With over 32 years in the industry and global market insights across Europe, Asia, Africa, and Latin America, Vacchiano shares exclusive data on how AI is transforming marketing partnerships worldwide.
Key highlights:
Essential listening for CMOs, agency leaders, marketing directors, and innovation strategists navigating the AI revolution in marketing. Get actionable insights on selecting the right AI partners and implementing transformative technologies while strengthening client-agency relationships.
Join host Miguel Machado in conversation with Nicolas Babin, recognized as a top 10 thought leader in emerging technology and AI with 29 years of experience dating back to Sony's pioneering AI robotic business. As a seasoned business strategist who led Sony's AI and robotics division in Europe, Nicolas shares invaluable insights on how AI agents are revolutionizing marketing in 2025.
Key highlights:
Perfect for CMOs, digital marketers, business strategists, and innovation leaders looking to implement AI agents for competitive advantage. Gain actionable insights on productivity enhancement, customer-centric marketing automation, and step-by-step transformation approaches that can increase campaign ROI by up to 15% according to the latest research.
Join host Miguel Machado in conversation with Ronald Van Loon, ranked among the top 10 global AI influencers with 500,000+ followers. As CEO of Intelligent World, Ronald reveals how he's increased productivity by 300% using AI marketing tools and data analytics. Discover practical AI implementation strategies for content creation, audience engagement, and marketing automation in 2025.
Key highlights:
Perfect for CMOs, digital marketers, content creators, and business leaders looking to harness AI marketing tools for competitive advantage. Gain insights on AI video creation, automated workflow tools, and data integration techniques that drive measurable marketing results in the age of artificial intelligence.
Join Miguel Machado as he explores the future of AI marketing technology with Dr. Utpal Chakraborty, ranked among the top 20 generative AI experts globally. With over two decades of experience as CTO of Intel AI and former head of AI at S Bank, Dr. Chakraborty reveals breakthrough insights on autonomous AI agents and quantum computing applications for marketing.
Key highlights:
Essential listening for CMOs, digital marketing directors, MarTech specialists, and innovation leaders preparing for the next wave of AI disruption. Get actionable strategies for implementing agentic AI and quantum-powered marketing tools while maintaining the human element in your campaigns.
Join Miguel Machado as he explores practical AI implementation with Deepak Jose, named among 2023's CPG Visionaries and Top 100 Innovators in Data & Analytics. Drawing from his leadership experience at global powerhouses Mars and Coca-Cola, Deepak reveals the frameworks that drive measurable results in consumer goods marketing.
Key highlights:
Essential for CPG marketing directors, retail analytics leaders, brand managers, and executives looking to transform customer engagement through data. Get actionable techniques for AI implementation that delivers measurable business outcomes while avoiding costly technology investments that don't generate returns.
In this episode, Miguel Machado welcomes Helen Yu, founder and CEO of Tigon Advisory Corp., a globally recognized thought leader in AI, cybersecurity, and digital transformation. Helen reveals actionable strategies for balancing hyper-personalized marketing with growing privacy concerns, implementing generative AI for content creation, and leveraging predictive analytics to transform customer journeys.
Key highlights:
Essential listening for CMOs, CX leaders, digital marketing directors, and innovation executives navigating AI transformation. Gain practical insights from Helen's extensive experience advising Fortune 500 companies on implementing AI-powered marketing while maintaining customer trust.
Join Miguel Machado for an exclusive conversation with Victor Tapia, IT&D Global Director for Digital, Marketing and E-commerce Nutrition at Reckitt. Discover how this digital transformation leader is revolutionizing consumer experiences across multiple touchpoints through strategic AI implementation and data-driven decision making at one of the world's leading CPG companies.
Key highlights:
Essential for CPG marketing executives, digital transformation leaders, e-commerce directors, and brand managers looking to integrate AI into their consumer experience strategy. Get actionable frameworks for implementing AI marketing solutions that deliver both business growth and consumer trust.
Join Miguel Machado for a strategic deep dive with Jimmy Klein, Global Digital Innovation Manager at Diageo, as he reveals how AI is reshaping product development, personalization, and marketing in the spirits and CPG industry. Discover how one of the world's leading beverage companies is preparing for the AI-driven future of consumer engagement and search marketing.
Key highlights:
Essential for CPG marketing directors, brand innovation leaders, digital transformation executives, and marketing strategists navigating the intersection of AI and consumer goods. Get actionable strategies for implementing AI personalization while preparing for the revolution in search marketing that Search GPT represents.
In this episode, we’re thrilled to welcome Omar Carrión, the Senior Integrated Marketing Communications and Omnichannel Director at Kellanova Latin America, overseeing some of the world’s most iconic brands, including Pringles, Zucaritas, and Cheez-It. Omar shares his journey and delves into the AI-driven innovations transforming marketing strategies at Kellanova.
Discover how Omar and his team navigate the challenges of creating relevant content for diverse audiences and how AI is shaping everything from media optimization to audience targeting. He also discusses the success stories that have emerged from implementing these advanced tools, with insights from campaigns presented at Cannes Lions.
Tune in to learn about Kellanova's 5 key tech priorities for 2024, which include the use of AI and machine learning, digital twins for supply chains, and innovations in e-commerce and personalization.
Whether you're interested in marketing, AI, or brand strategy, this episode is packed with actionable insights that will inspire your next steps in the evolving digital landscape.
Key Takeaways:
Join us for an inspiring conversation on the future of AI in brand management and marketing!
