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AI Transformation
Miguel Machado
19 episodes
1 week ago
Hello and welcome to the AI Transformation Podcast! Hosted by Miguel Machado, CEO at Keenfolks, an integrative AI marketing agency revolutionizing brand-consumer connections. In this podcast, we discuss key challenges and opportunities in marketing and content strategies, focusing on how AI integration can help achieve long-term business objectives. Our conversations with marketing leaders delve into the evolving role of data, content creation, and the impact of emerging technologies like AI.
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Marketing
Business
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All content for AI Transformation is the property of Miguel Machado and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Hello and welcome to the AI Transformation Podcast! Hosted by Miguel Machado, CEO at Keenfolks, an integrative AI marketing agency revolutionizing brand-consumer connections. In this podcast, we discuss key challenges and opportunities in marketing and content strategies, focusing on how AI integration can help achieve long-term business objectives. Our conversations with marketing leaders delve into the evolving role of data, content creation, and the impact of emerging technologies like AI.
Show more...
Marketing
Business
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#17 - AI Implementation Frameworks: Digital Transformation Best Practices with Roberto Tovar
AI Transformation
29 minutes 25 seconds
2 months ago
#17 - AI Implementation Frameworks: Digital Transformation Best Practices with Roberto Tovar

Join us for an insightful conversation with Roberto Tovar, a tech and digital transformation leader with extensive experience driving innovation across manufacturing, oil and gas, consumer goods, and pharmaceutical industries. Roberto specializes in digital transformation using emerging technologies, including robotics, intelligent automation, and artificial intelligence.

In this episode, Roberto shares proven frameworks and best practices for successful AI implementation, emphasizing the critical triangle of processes, technology, and people. He reveals why 90% of AI success depends on focusing on humans and customers, and how to avoid common pitfalls like automating broken processes.

Key Takeaways:

  • The People-Process-Technology Triangle: Why successful AI starts with culture and business objectives
  • Change Agent Strategy: Identifying and empowering operational-level champions beyond C-suite sponsorship
  • Maturity-First Approach: Building robust data governance and infrastructure before advanced automation
  • Agentic AI Frameworks: Connecting specialized AI agents across supply chain, marketing, and operations
  • Responsible AI Implementation: Balancing autonomous decision-making with human oversight
  • From POCs to Production: Scaling pilots with clear ROI metrics and strategic roadmaps


Perfect for CMOs, CTOs, and transformation leaders looking to implement AI and automation technologies while maintaining operational stability and measurable business impact.

Roberto also shares his personal AI tech stack, including Claude, Notebook LLM, and HeyGen, plus recommended learning resources for staying current with AI developments.

"Start with a business case, then think about the technology. AI should give superpowers to employees, not replace human decision-making entirely." - Roberto Tovar

AI Transformation
Hello and welcome to the AI Transformation Podcast! Hosted by Miguel Machado, CEO at Keenfolks, an integrative AI marketing agency revolutionizing brand-consumer connections. In this podcast, we discuss key challenges and opportunities in marketing and content strategies, focusing on how AI integration can help achieve long-term business objectives. Our conversations with marketing leaders delve into the evolving role of data, content creation, and the impact of emerging technologies like AI.