#11 - AI in Healthcare Marketing | Georgina Dominguez, Opella's Marketing Excellence Leader on AI Tools & Personalization

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/ef/7e/94/ef7e94bb-b444-612d-1fbe-cb30f809dc83/mza_2922632150736243327.jpg/600x600bb.jpg

AI Transformation

Miguel Machado

19 episodes

1 day ago

Hello and welcome to the AI Transformation Podcast! Hosted by Miguel Machado, CEO at Keenfolks, an integrative AI marketing agency revolutionizing brand-consumer connections. In this podcast, we discuss key challenges and opportunities in marketing and content strategies, focusing on how AI integration can help achieve long-term business objectives. Our conversations with marketing leaders delve into the evolving role of data, content creation, and the impact of emerging technologies like AI.

Marketing

Business

RSS

All content for AI Transformation is the property of Miguel Machado and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/41575982/41575982-1746017131030-84c31111becfc.jpg

#11 - AI in Healthcare Marketing | Georgina Dominguez, Opella's Marketing Excellence Leader on AI Tools & Personalization

AI Transformation

25 minutes 29 seconds

6 months ago

#11 - AI in Healthcare Marketing | Georgina Dominguez, Opella's Marketing Excellence Leader on AI Tools & Personalization

Join host Miguel Machado in conversation with Georgina Dominguez, Marketing Excellence leader at Opella (formerly Sanofi Consumer Healthcare). With 15+ years of experience across global organizations including HP, Johnson & Johnson, and now Opella, Georgina shares how AI is transforming healthcare marketing strategies despite regulatory challenges.

Key highlights:

AI-Powered Efficiency: Discover how implementing strategic AI tools has saved Georgina's team 80% of their time on marketing projects
Specialized Marketing Tools: Learn about powerful solutions like Persona Bot for creating "living digital personas" and InnoExplorer for predicting product potential
Precision Marketing in Healthcare: Understand how AI enables delivering personalized content to both consumers and healthcare professionals while navigating regulations
Human-AI Partnership: Explore why human intelligence remains essential in guiding AI tools to ask critical business questions and deliver better results
Learning Through Practice: Gain insights on the most effective approaches to mastering AI, from industry events to the critical importance of hands-on experimentation

Perfect for marketing leaders in healthcare and regulated industries seeking practical AI applications that drive measurable results. Discover how to implement personalization strategies, automate content creation, and transform marketing approaches while maintaining compliance and human-centered thinking.