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AI Transformation
Miguel Machado
19 episodes
2 days ago
Hello and welcome to the AI Transformation Podcast! Hosted by Miguel Machado, CEO at Keenfolks, an integrative AI marketing agency revolutionizing brand-consumer connections. In this podcast, we discuss key challenges and opportunities in marketing and content strategies, focusing on how AI integration can help achieve long-term business objectives. Our conversations with marketing leaders delve into the evolving role of data, content creation, and the impact of emerging technologies like AI.
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Marketing
Business
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All content for AI Transformation is the property of Miguel Machado and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Hello and welcome to the AI Transformation Podcast! Hosted by Miguel Machado, CEO at Keenfolks, an integrative AI marketing agency revolutionizing brand-consumer connections. In this podcast, we discuss key challenges and opportunities in marketing and content strategies, focusing on how AI integration can help achieve long-term business objectives. Our conversations with marketing leaders delve into the evolving role of data, content creation, and the impact of emerging technologies like AI.
Show more...
Marketing
Business
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#13 - AI in Healthcare Innovation | Julio Castro, Boston Scientific's Digital Transformation Leader on Copilot Agents & ROI
AI Transformation
31 minutes 20 seconds
4 months ago
#13 - AI in Healthcare Innovation | Julio Castro, Boston Scientific's Digital Transformation Leader on Copilot Agents & ROI

Join us for an inspiring conversation with Julio Castro, Senior Digital Transformation Manager at Boston Scientific, as he shares how curiosity and strategic AI implementation transformed healthcare operations. Discover how his team achieved a 70% reduction in functional inquiries using Microsoft Copilot agents and improved forecasting accuracy by 40% while cutting emergency import costs in half.

In this episode, Julio reveals his proven framework for overcoming AI adoption resistance, the power of blending quantitative data with qualitative insights, and why he believes prompt engineering is the new Excel. Whether you're in healthcare or any industry, you'll learn practical strategies for identifying AI champions, measuring adoption success, and building a digital mindset that drives real business results.

Key Takeaways:

  • How to change organizational mindset before implementing AI technology
  • The importance of identifying early adopters and understanding their daily challenges
  • Why adoption metrics matter more than technology features
  • Essential skills for thriving in the AI landscape: curiosity, prompt engineering, and storytelling with empathy
  • Julio's personal AI tech stack and recommended learning resources

Perfect for marketing leaders, healthcare professionals, and anyone looking to drive meaningful AI transformation in their organization.

AI Transformation
Hello and welcome to the AI Transformation Podcast! Hosted by Miguel Machado, CEO at Keenfolks, an integrative AI marketing agency revolutionizing brand-consumer connections. In this podcast, we discuss key challenges and opportunities in marketing and content strategies, focusing on how AI integration can help achieve long-term business objectives. Our conversations with marketing leaders delve into the evolving role of data, content creation, and the impact of emerging technologies like AI.