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AI-Driven Marketer: Master AI Marketing To Stand Out In 2025
Dan Sanchez
149 episodes
3 days ago
I'm just a marketer on a mission to master AI in 2025 by interviewing AI tech founders, AI leaders, and marketing practitioners who are getting great results with AI today.  Let's master this thing together. Follow this show to join me on the journey. #danchez
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All content for AI-Driven Marketer: Master AI Marketing To Stand Out In 2025 is the property of Dan Sanchez and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
I'm just a marketer on a mission to master AI in 2025 by interviewing AI tech founders, AI leaders, and marketing practitioners who are getting great results with AI today.  Let's master this thing together. Follow this show to join me on the journey. #danchez
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Marketing
Business
Episodes (20/149)
AI-Driven Marketer: Master AI Marketing To Stand Out In 2025
Inject AI Into Your Entire Workflow With ChatGPT's Atlas Browser
Sign Up for the ChatGPT Masterclass: https://aidrivenmarketer.com/course In this AI marketing podcast episode, Dan Sanchez dives into ChatGPT's new browser, Atlas, and explains why it's a total game-changer for marketers who work across multiple browser tabs and apps. He explores three practical ways this integration supercharges your marketing workflow: micro context, page context, and workflow context. Dan also walks through real-world examples using LinkedIn, Google Docs, and landing pages to demonstrate how Atlas eliminates context switching and keeps AI right where you need it. My Favorite AI Tools * Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella * High Level (My all in one marketing platform) - https://danchez.com/highlevel * Zencastr (Best AI podcast tool) - https://danchez.com/podtools * n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned * ChatGPT's Atlas Browser - https://openai.com/index/introducing-chatgpt-atlas/ * aidrivenpodcast.com - https://aidrivenpodcast.com [https://aidrivenpodcast.com/] Timestamps * 00:00 - Why Atlas is a breakthrough for real-time AI in marketing * 01:15 - Introducing the three contexts: micro, page, and workflow * 02:00 - Micro context example: improving LinkedIn post hooks with AI * 04:30 - Page context example: co-writing and editing in Google Docs * 06:45 - Shopping with ChatGPT: Real-time support and product evaluation * 08:00 - Workflow context: Applying content from multiple sources into one project * 10:40 - Security caveats and warnings about agent mode and prompt injection
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3 days ago
12 minutes

AI-Driven Marketer: Master AI Marketing To Stand Out In 2025
5 Ways to Think With AI (Not Just Talk to It)
Sign Up for the ChatGPT Masterclass - https://aidrivenmarketer.com/course In this AI marketing podcast episode, Dan Sanchez dives into the five essential mindset shifts marketers need to adopt to fully leverage AI. He explains how success with AI isn't just about prompts, but about rethinking how we approach intelligence, collaboration, and productivity in an AI-assisted world. My Favorite AI Tools * Tella - https://danchez.com/tella * High Level - https://danchez.com/highlevel * Zencastr - https://danchez.com/podtools * n8n - https://danchez.com/n8n Timestamps * 00:00 – Why it's about how you think, not what you type * 00:49 – Mindset Shift 1: Thinking alone → Thinking with a co-intelligence * 02:52 – Mindset Shift 2: Copying prompts → Practicing prompting * 05:13 – Mindset Shift 3: Google searching → Discovering with AI * 06:57 – Mindset Shift 4: Directing AI → Dialoguing with AI * 08:39 – Mindset Shift 5: Fear of replacement → Amplifying your expertise
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4 days ago
9 minutes

AI-Driven Marketer: Master AI Marketing To Stand Out In 2025
10x Your ChatGPT Account With These 3 Tweaks
In this AI marketing podcast episode, Dan Sanchez walks through three transformative upgrades that anyone can make to their free ChatGPT account to dramatically increase output quality. My Favorite AI Tools * Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella * High Level (My all-in-one marketing platform) - https://danchez.com/highlevel * Zencastr (Best AI podcast tool) - https://danchez.com/podtools * n8n (My favorite AI automation tool) - https://danchez.com/n8n Custom Instructions: Use quick and clever humor when appropriate and adopt a skeptical, questioning approach. Challenge my ideas if they are weak or ask questions proactively to gain clarification if more details are needed. More About You Section: Danchez ChatGPT Instructions - Always use "dive" instead of "delve." - Never place an emoji before a title. - In email scripts, use {{contact.first_name}} for personalization. - Don't preface responses with explanations about following these instructions (just answer directly). - When I ask for markdown, return it in a fenced code block. - When writing a blog, article, social post, report, proposal, or presentation, create it using the canvas feature. - Avoid using em dashes (—). Blog Post Rules - Use clear structure: headers, subheaders, bullets/numbers, bold for emphasis, and short paragraphs. - Write to the reader, from the writer's own perspective (e.g. "Here's what I found works for me…"). - Maintain a casual but authoritative tone—like a neighbor sharing a recent solution. - If adapting from other content, don't reference or quote the source; make the post standalone as if the reader hasn't seen the original. Memory Map Prompt: I want you to understand me on a foundational level, gathering information that would be helpful across a broad range of future interactions and topics. Start by reviewing what you already know about me, if anything, and then build on that by asking questions that go beyond my current needs or immediate tasks. Focus on learning about my core values, preferences, long-term goals, and unique personal and professional characteristics. Your goal is to ask about things that, once known, will help you understand my perspective, decision-making style, and motivations in any context. Prioritize questions that would help you provide relevant and personalized support across multiple areas of life, not just immediate requests. Think about who I am holistically and ask what would help you serve me well over time. Timestamps * 00:00 - Intro: Why most users miss out on ChatGPT's real potential * 00:34 - Upgrade #1: Settings and custom instructions walkthrough * 02:00 - Personality Customization: How to make ChatGPT push back and be more helpful * 03:00 - About You Setup: Personalizing for better alignment with your work style * 05:00 - Upgrade #2: How to activate and leverage ChatGPT's long-term memory * 07:00 - Memory Map Prompt: The exact prompt to supercharge ChatGPT's contextual understanding * 10:00 - Upgrade #3: Using Projects to compartmentalize and focus ChatGPT conversations
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5 days ago
12 minutes

AI-Driven Marketer: Master AI Marketing To Stand Out In 2025
The AI Browser War That'll Reshape How Marketers Work
In this AI marketing podcast episode, Dan Sanchez and his brother Travis unpack the seismic shift in web browsing with the launch of ChatGPT's new browser, Atlas. They explore how AI-native browsers like Atlas, Comet (Perplexity), and Gemini (Google) are reshaping how marketers interact with web apps, manage tasks, and extract insights—right from the browser. Dan predicts the beginning of a new "AI browser war" that could transform marketing workflows forever. My Favorite AI Tools * Tella - https://danchez.com/tella * High Level - https://danchez.com/highlevel * Zencastr - https://danchez.com/podtools * n8n - https://danchez.com/n8n Resources Mentioned * ChatGPT Atlas - https://openai.com/index/introducing-chatgpt-atlas/ * Comet (Perplexity AI) - https://www.perplexity.ai/grow/comet * Gemini in Chrome - https://gemini.google/overview/gemini-in-chrome/ * Claude's Mac App & Memory Update - https://claude.ai [https://claude.ai/] * Aiden Bai Viral Post - https://x.com/aidenybai/status/1980707211677757546 * AI Marketing Industry Report 2025 - https://www.socialmediaexaminer.com/ai-marketing-industry-report-2025/ Timestamps * 0:00 - Atlas AI browser launch & browser war prediction * 1:19 - First impressions of Atlas (and rainbow spinning logos) * 2:50 - Fear of falling behind and staying tech-savvy * 4:51 - AI browser access changes marketing workflows * 6:29 - Agent mode security risks and prompt injection dangers * 8:09 - Real use cases for agents in marketing tasks * 9:29 - Atlas access vs company data security policies * 11:16 - Comet & Gemini: AI browser competitors * 13:02 - UI/UX comparison between Atlas, Comet, and Gemini * 15:01 - AI becomes an integrated co-pilot in the browser * 19:13 - Claude's update overshadowed * 20:22 - Sponsor: High Level automations update * 21:18 - Everyday AI: Project management and finance form breakdowns * 31:35 - Memory and cross-app access in Atlas * 32:46 - Poll: Most marketers have used AI less than a year * 36:07 - Viral Post: "Sus" post by Aiden Bai and privacy myth * 38:29 - OpenAI as the "Patriots" of AI
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1 week ago
39 minutes

AI-Driven Marketer: Master AI Marketing To Stand Out In 2025
From Chatbot to Copilot: Why ChatGPT Atlas Feels Different
In this AI marketing podcast [https://aidrivenmarketer.com/] episode, Dan Sanchez dives into why the new ChatGPT Atlas web browser is a game changer for marketers. He explains how having ChatGPT baked directly into your workflow eliminates friction, enabling instant access to AI tools across your browser tabs. Dan shares real examples of how Atlas enhances his productivity, research, and content optimization—all without leaving the current tab. My Favorite AI Tools * Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella * High Level (My all in one marketing platform) - https://danchez.com/highlevel * Zencastr (Best AI podcast tool) - https://danchez.com/podtools * n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned * LinkedIn Guide From Trust Insights AI - https://www.trustinsights.ai/insights/whitepapers/the-unofficial-linkedin-algorithm-guide-for-marketers/ * LinkedIn Post From Christopher Penn - https://www.linkedin.com/posts/cspenn_ai-generativeai-genai-activity-7376779057780244480-3gCJ/ Timestamps * 00:00 - Introduction to ChatGPT Atlas and first impressions * 00:34 - The shift from tab-switching to AI integration * 01:16 - Using Atlas to rediscover LinkedIn posts via memory and browsing history * 02:05 - ChatGPT as a real-time assistant while researching * 02:45 - Personalized takeaways from a 67-page LinkedIn algorithm PDF * 03:30 - Making profile updates directly with AI insights * 05:00 - Why embedding ChatGPT in your browser workflow matters * 06:15 - Live example of line-by-line editing using ChatGPT within a post * 07:00 - Final thoughts on ChatGPT Atlas as a daily marketing tool
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1 week ago
7 minutes

AI-Driven Marketer: Master AI Marketing To Stand Out In 2025
The State of AI Marketing in 2025 - What's Helpful (& What's Hype)
In this AI marketing podcast [https://danchez.com/ai-marketing-podcast/] episode, Dan Sanchez breaks down the 2025 State of AI Marketing report, unpack the latest ChatGPT updates including the new Agent Builder and Apps feature, and revisit the buzz around Sora 2. They also share how AI is fueling their day-to-day projects, from t-shirt designs to Disney trip planning. Get practical, marketer-centric insights on leveraging AI right now. My Favorite AI Tools * Tella - https://danchez.com/tella * High Level - https://danchez.com/highlevel * Zencastr - https://danchez.com/podtools * n8n - https://danchez.com/n8n Resources Mentioned * 2025 State of AI Marketing Industry Report - https://www.socialmediaexaminer.com/ai-marketing-industry-report-2025/ * AI Explored YouTube Channel: https://www.youtube.com/@AIExaminer/videos * Solo Podcast Challenge: https://solopodcastchallenge.com/ * LinkedIn Poll: Top AI Marketing Activities - https://www.linkedin.com/posts/digitalmarketingdan_what-are-your-top-3-activity-7384579264198746112-B-4J?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA * Viral Post on ChatGPT Slash Commands - https://www.linkedin.com/feed/update/urn:li:activity:7384207674411905024/?commentUrn=urn%3Ali%3Acomment%3A(activity%3A7384207674411905024%2C7384332660170653696)&dashCommentUrn=urn%3Ali%3Afsd_comment%3A(7384332660170653696%2Curn%3Ali%3Aactivity%3A7384207674411905024)&dashReplyUrn=urn%3Ali%3Afsd_comment%3A(7384336057531752449%2Curn%3Ali%3Aactivity%3A7384207674411905024)&replyUrn=urn%3Ali%3Acomment%3A(activity%3A7384207674411905024%2C7384336057531752449)# Timestamps * 00:00 – Quick Zencastr tip for fixing Spotify feed errors * 02:00 – High Level's major UI upgrade for landing pages * 04:15 – Highlights from the 2025 State of AI Marketing Industry Report * 09:30 – ChatGPT's new Agent Builder and Apps features explained * 13:00 – Where is Sora 2 now, two weeks later? * 16:00 – Everyday AI: t-shirt mockups, Disney planning, and more * 19:45 – What marketers are actually doing with AI (based on LinkedIn poll) * 23:00 – Viral LinkedIn post: Does ChatGPT support slash commands?
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2 weeks ago
32 minutes

AI-Driven Marketer: Master AI Marketing To Stand Out In 2025
Sora 2 Makes Every Marketer a Filmmaker
In this   AI marketing podcast episode, Dan Sanchez and his brother Travis unpack Sora 2's splashy launch, why ChatGPT's social-first spin matters, and what the rising tide of AI video means for marketers. We also hit OpenAI's new in-chat shopping with Shopify/Etsy, and Anthropic's Claude 4.5—plus the real-world ways we used AI this week. My Favorite AI Tools • Tella (AI screen recording app I record all my solo episodes with) — https://danchez.com/tella • High Level (My all in one marketing platform) — https://danchez.com/highlevel • Zencastr (Best AI podcast tool) — https://danchez.com/podtools • n8n (my favorite AI automation tool) — https://danchez.com/n8n Resources Mentioned • Sora 2 app by ChatGPT — (Apple App Store) • ChatGPT — https://chat.openai.com/ • Google's VO3 (video model) — (Google Labs announcement) • HeyGen (talking‑head video) — https://www.heygen.com/ • Anthropic Claude 4.5 (Sonnet) — https://www.anthropic.com/ • High Level — https://danchez.com/highlevel • AI Automation Vault (snapshots/campaigns) — https://aiautomationvault.com/ • Solo Podcast Challenge — https://solopodcastchallenge.com/ • U.S. Navy body‑fat formula (calculator reference) — (general reference) Timestamps • 00:00 – 05:30 — Sora 2 launches: why it's topping the App Store, how it compares to VO3, and the audio realism that's blowing minds. • 05:30 – 09:30 — Watermarks, quality trade‑offs, and what's usable for marketing right now. • 09:30 – 14:30 — Sora as a social platform: capturing likeness/voice, consent controls, 10‑second clips, and early growth tactics. • 14:30 – 18:30 — Marketers as directors: storytelling, continuity limits today, and what "good" looks like beyond shiny visuals. • 18:30 – 20:10 — Moderation/IP: why Pikachu took over (briefly), takedowns, and how brand protections will evolve. • 20:10 – 23:40 — In‑chat shopping via ChatGPT + Shopify/Etsy: what AIO/AEO means for e‑commerce and brand demand. • 23:40 – 25:10 — Claude 4.5 Sonnet drops (then gets overshadowed): coding, data work, and writing strengths. • 25:10 – 26:30 — Sponsor: High Level — cloning campaigns, snapshots, and a 30‑day look at Dan's AI campaigns. • 26:30 – 33:40 — Everyday AI: watermark removal ethics, Bible‑study context with AI, ad‑script drafting, and the Navy body‑fat method. • 33:40 – 40:40 — Poll results on AI video in 2026, why early AI‑video experiments will mint new marketing careers, and the Pikachu mash‑ups.
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4 weeks ago
40 minutes

AI-Driven Marketer: Master AI Marketing To Stand Out In 2025
From Toy to Tool: Creative AI Is Now Production-Ready
In this AI marketing podcast [https://danchez.com/ai-marketing-podcast/] episode, Dan Sanchez and his brother Travis break down why creative AI has crossed the line from novelty to production-grade. From Suno's jaw‑dropping V5 music model and Gamma's new automation API, to Kling 2.5 Turbo finally nailing tricky motion in video, we explore what's now practical for marketers—and how to put it to work this week. My Favorite AI Tools * Tella (AI screen recording app I record all my solo episodes with) – https://danchez.com/tella * High Level (My all in one marketing platform) – https://danchez.com/highlevel * Zencastr (Best AI podcast tool) – https://danchez.com/podtools * n8n (my favorite AI automation tool) – https://danchez.com/n8n Resources Mentioned * • Suno V5 (AI music) – https://suno.com/ * • Gamma (presentations, docs, sites & carousels + API) – https://gamma.app/ * • Kling 2.5 Turbo video model doing gymnastics – https://x.com/venturetwins/status/1970563820478439546 * LinkedIn Poll: "Which AI App Are You Using?" – https://www.linkedin.com/posts/digitalmarketingdan_danchez-activity-7376587845643448320-PoLd?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA * Viral Post Example (AI-made B2B theme-park ride bit) – https://www.linkedin.com/feed/update/urn:li:activity:7376240736020856832/ Timestamps * 00:00 – Creative AI is now production‑ready: why it matters for marketers. * 00:55 – Suno V5 breakthrough: near‑indistinguishable vocals, tighter prompts, and stem splitting for editable tracks. * 04:20 – Jingles & bumpers: short‑form audio constraints, what V5 fixes and what's still hard. * 07:36 – Gamma levels up: solid decks/carousels; 10:06–10:59 API automation via Zapier/Make for hands‑off social carousels. * 11:59 – "Vibe coding" landing pages vs. templated site builders; where Gamma shines (carousels) vs. where to hand-code. * 12:59 – Kling 2.5 Turbo nails tricky motion (gymnastics/diving): video is crossing into reliable production territory. * 16:34 – Sponsor: HighLevel—why $100/mo replaces a stack (and the free fallback: Google Sheets + Sendfox). * 17:37 – Everyday AI: Travis's dream‑journal interpretations; Dan ships a 5‑part audio series in ~1 hour with NotebookLM & Gemini; Travis's coffee‑cart business analysis with ChatGPT voice. * 24:19 – Poll results: ChatGPT leads but declining; Claude/Gemini gaining; thoughts on Copilot wrappers. * 28:50 – Viral post pick: clever AI‑generated B2B ride concept; the niche‑content future.
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1 month ago
30 minutes

AI-Driven Marketer: Master AI Marketing To Stand Out In 2025
AI Hit Its Tipping Point (Here's What It Means For Marketers)
In this AI marketing podcast [https://danchez.com/ai-marketing-podcast/] episode, Dan Sanchez and his brother Travis argue we've hit the fall‑2025 tipping point: AI use has crossed into the early majority. They unpack what 700M weekly ChatGPT users and one‑third of U.S. adults using AI means for marketers, why SEO as we know it is on a two‑year clock, how buying and learning behaviors are shifting to AI‑guided journeys, and the practical ways they're using AI this week—from homeschool voice chats to rapid live show builds.  My Favorite AI Tools • Tella (AI screen recording app I record all my solo episodes with) — https://danchez.com/tella • High Level (My all in one marketing platform) — https://danchez.com/highlevel • Zencastr (Best AI podcast tool) — https://danchez.com/podtools • n8n (my favorite AI automation tool) — https://danchez.com/n8n Resources Mentioned • AI Use is Way Up — ChatGPT is reportedly at ~700M weekly active users (context shared in show). Facebook reached a similar milestone around 2011. • ⅓ of American adults use AI several times a week — Ethan Mollick (X) https://x.com/emollick/status/1968418031123501452 • AI progress well ahead of expectations — Ethan Mollick (X) https://x.com/emollick/status/1962859757674344823 • ChatGPT5 update: choose thinking duration — OpenAI (X) https://x.com/OpenAI/status/1968395215536042241 • Dan's LinkedIn (live stream sign‑up) — https://www.linkedin.com/in/digitalmarketingdan/ • "Ship Happens" live build (AI‑Driven Marketer YouTube) — https://www.youtube.com/@AIDrivenMarketer • Social Media Examiner — AI Explored — https://www.youtube.com/@AIExploredSME • Higgsfield AI (video creation/editing) — https://www.higgsfield.ai/ Timestamps • 00:00–05:25 — The Tipping Point: 700M weekly ChatGPT users; ~1/3 of U.S. adults using AI; international adoption anecdotes. • 05:26–09:59 — Ahead of Expectations: AI progress outpacing early forecasts; practical reliability vs. Google; why adoption is accelerating. • 10:00–14:25 — SEO's Two‑Year Clock & Ads in AI: Why search‑dependent marketers must diversify; inevitability of ads in AI interfaces and consumer backlash. • 14:26–19:25 — Behavior Shifts: AI‑guided purchasing and B2B vendor research; learning moves from articles/videos to AI coaching; rise of personal brands for trust. • 19:26–23:59 — GPT‑5 Controls + Live Streaming: Choosing standard vs. extended thinking modes; Dan's "Ship Happens" live build and sponsor tie‑in. • 24:00–29:59 — Everyday AI: Homeschool voice‑mode Q&A; naming prompts that force wordplay; quick self‑triage stories; poll on reasoning‑model usage. • 29:55–35:21 — Viral Clip & Creative Future: Higgsfield AI's scene control (outfits, props, cars) and why media skepticism matters. • 35:21–36:03 — Wrap: Buckle up—ride the wave, don't get crushed; continuous learning mindset.
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1 month ago
35 minutes

AI-Driven Marketer: Master AI Marketing To Stand Out In 2025
16 AI Myths Busted, Validated or Explained (The Nuanced Truth)
Try out High Level for free for 30 Days: https://danchez.com/highlevel In this AI marketing podcast [https://danchez.com/ai-marketing-podcast/] episode, Dan Sanchez teams up with his brother Travis to bust, validate, and nuance 16 of the most common AI myths marketers keep hearing. From "AI will replace marketers" to "Google will penalize AI content," they unpack where the truth lives, where the hype misleads, and how to apply practical judgment on small teams. My Favorite AI Tools • Tella (AI screen recording app I record all my solo episodes with) — https://danchez.com/tella • High Level (My all‑in‑one marketing platform) — https://danchez.com/highlevel • Zencastr (Best AI podcast tool) — https://danchez.com/podtools • n8n (my favorite AI automation tool) — https://danchez.com/n8n Resources Mentioned • Character.AI — https://character.ai/ • Ethan Mollick, "Co‑Intelligence" — https://www.co-intelligence.com/ • Ray‑Ban Meta smart glasses — https://www.meta.com/smart-glasses/ • Apple Intelligence — https://www.apple.com/apple-intelligence/ • AI Fundamentals course — https://danchez.com/courses Timestamps (Key Themes) • 00:01–05:15 — Myth #1: "AI will replace marketers and take jobs." Where the crunch is (copywriters, entry‑level dev), how teams are adapting, and why human judgment still matters. • 05:15–11:07 — Myths #2–3: Authenticity & creativity. How AI content can be authentic when sourced from real voices; what "creative" means in practice; live human moments still win. • 11:12–14:27 — Myths #4–5: Accessibility & complexity. Small teams can adopt AI cheaply; most use cases are simple—automation + variables is where it gets technical. • 14:55–17:24 — Myth #6: "You need perfectly clean, huge datasets." Busted. Practical example: using just a few form fields + smart prompting for hyper‑personalized emails. • 17:28–22:56 — Myth #7: "AI is a magic wand." Not quite. Jarvis is the goalpost—assist, coordinate, and reason across tools; lots of nuance in real‑world execution. • 22:56–25:19 — Myth #8: "AI is a passing fad." Busted. Steady capability gains, broad incentives to advance, with possible constraints (energy, environment). • 31:12–38:07 — Myth #11: "AI makes marketing impersonal." Paradox: hyper‑personalized content vs. enduring trust in real humans; why personal brands rise. • 41:32–44:01 — Myth #14: "AI content hurts SEO." Dan's year‑long test: quality, originality, and authority drive rankings—not whether AI drafted the words.
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1 month ago
46 minutes

AI-Driven Marketer: Master AI Marketing To Stand Out In 2025
AI-Driven Podcast: The System That Powers My Content Flywheel
Register for the live event here » http://aidrivenpodcast.com In this AI marketing podcast [https://danchez.com/ai-marketing-podcast/] episode, Dan Sanchez announces a live, step-by-step masterclass and a free, always-updated guide on building an AI-driven podcast workflow—from ideation and pre-production to post-production and distribution. Geared toward solo marketers and small teams, Dan explains why human-first content paired with AI tooling beats commodity "AI slop," how he uses custom GPTs and platforms like Zencastr, and where to join the live session and grab the evolving guide. My Favorite AI Tools • Tella (AI screen recording app I record all my solo episodes with) — https://danchez.com/tella • High Level (My all in one marketing platform) — https://danchez.com/highlevel • Zencastr (Best AI podcast tool) — https://danchez.com/podtools • n8n (my favorite AI automation tool) — https://danchez.com/n8n Resources Mentioned • Sweetfish Media — https://sweetfishmedia.com/ • Zencastr — https://zencastr.com/
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1 month ago
5 minutes

AI-Driven Marketer: Master AI Marketing To Stand Out In 2025
The Next 3 Years of AI: What's Actually Coming
Get your BOPA Guide to grow through other people's audiences: https://danchez.com/bopa. In this AI marketing podcast [https://danchez.com/ai-marketing-podcast] episode, Dan Sanchez steps back from the day‑to‑day drops to map three predictions marketers can actually bank on: the tech will keep getting better, adoption will keep climbing, and the combo will spark unpredictable (good and bad) consequences. Along the way he looks at benchmark trends, real usage data, and how to navigate doom narratives while leading with practical optimism. We also cover a fresh LinkedIn poll on why most haven't launched a show yet, a 21‑day challenge to fix that, and a viral AI‑video example you can ethically borrow for creative ads. My Favorite AI Tools • Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella • High Level (My all in one marketing platform) - https://danchez.com/highlevel • Zencastr (Best AI podcast tool) - https://danchez.com/podtools • n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned • Ethan Mollick (AI analysis) - https://x.com/emollick/status/1961169796491329653 • Epoch AI benchmark trends - https://x.com/emollick/status/1961561723501953131 • Nicole Leffer (LinkedIn post on adoption) - https://www.linkedin.com/feed/update/urn:li:activity:7369517902724530179/ • SparkToro + Datos usage data - https://x.com/randfish/status/1962934818515399064 • "Diary of a CEO" interview with Roman Yampolskiy - https://www.youtube.com/watch?v=UclrVWafRAI • SoloPodcastChallenge.com [https://SoloPodcastChallenge.com] — 21‑Day Solo Podcast Challenge • X (formerly Twitter) thread of hyper‑real AI dog video - https://x.com/aitrendz_xyz/status/1963541647683182753 Timestamps • 00:00:00 — Why now: predictions that are safe & useful for marketers • 00:01:23 — Prediction #1: AI keeps improving (benchmarks, cost curves, real capability jumps) • 00:04:40 — Prediction #2: Adoption is accelerating (Nicole Leffer's observations, everyday use cases) • 00:06:56 — Usage data deep‑dive: SparkToro/Datos show rising AI‑tool visits (10+ times/month cohort growing) • 00:09:22 — Prediction #3: Unintended consequences—productivity gains and new risks to watch (e.g., sycophancy) • 00:11:48 — Doom takes vs pragmatic optimism (Yampolskiy clip; lead human‑first, AI‑driven) • 00:13:48 — Poll results: why most haven't started a show yet (time, uniqueness, "too many shows") • 00:15:37 — 21‑Day Solo Podcast Challenge (0→7 episodes) + 00:16:46 — Viral post breakdown: hyper‑real AI dog video & creative ad ideas
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1 month ago
20 minutes

AI-Driven Marketer: Master AI Marketing To Stand Out In 2025
ChatGPT Projects: Organize AI, Get More Done, & Join The Pros
Get your BOPA Guide to grow through other people's audiences: https://danchez.com/bopa In this AI marketing podcast [https://danchez.com/ai-marketing-podcast/] episode, Dan Sanchez walks through the September 2025 overhaul of ChatGPT Projects and shows how to use folders, files, and per‑project instructions to turn ChatGPT into a reliable second brain. You'll learn when to use "Project‑only" memory (goodbye cross‑project bleed), how to set up instruction docs, and real‑world ways to run content, client, and personal workflows faster—plus a peek at my LinkedIn Post Project that turns one idea into three posts. My Favorite AI Tools • Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella • High Level (My all in one marketing platform) - https://danchez.com/highlevel • Zencastr (Best AI podcast tool) - https://danchez.com/podtools • n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned • Solo Scaled (my company) - https://soloscaled.com/ • LinkedIn Instapost - https://danchez.com/instapost/ • Smack - https://smack.fm/ Timestamps • 00:00:00 — Hook: ChatGPT Projects just got a major overhaul; access changes. • 00:00:24 — What Projects are: folders that organize conversations (and more than that). • 00:03:00 — Pro tip: drag old chats into the right Project; add to Project via the ••• menu. • 00:04:12 — Why Projects matter: shared context across conversations inside a Project. • 00:05:59 — Memory 101: account‑wide memory vs. Project memory; the old "bleed‑over" problem. • 00:06:45 — New setting demo: choose "Default memory" vs. "Project‑only" (two‑way barrier). • 00:07:56 — Add Files: keep PDFs/docs/sheets as always‑available context for every chat in the Project. • 00:09:16 — Edit Instructions: write purpose, principles, baselines; use markdown or plain text. • 00:11:57 — Use cases: Projects for channels (AI‑Driven Marketer), brands/clients, and life areas. • 00:13:30 — Wellness Project example: goals, nutrition, guidance—why context boosts advice quality. • 00:16:18 — LinkedIn Project: one idea → three post variants (long, concise, spicy) on command. • 00:17:32 — CTA: grab the "instapost" instructions guide to clone the LinkedIn workflow.
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1 month ago
19 minutes

AI-Driven Marketer: Master AI Marketing To Stand Out In 2025
Behind the Curtain: My Daily ChatGPT Habits
In this AI marketing podcast [https://danchez.com/ai-marketing-podcast/] episode, Dan Sanchez shares 10 everyday ways he's using AI to improve life outside of work—from troubleshooting and home projects to health, learning, and relationships. He also demos four ways to interact with AI (text, dictation, voice, and on-device video) and closes with a critical warning about AI "sycophancy" and how to guard against confirmation bias. Beginners will get a gentle on-ramp; pros will still walk away with fresh, practical ideas. My Favorite AI Tools • Tella — https://danchez.com/tella • High Level (my all‑in‑one marketing platform) — https://danchez.com/highlevel • Zencastr (best AI podcast tool) — https://danchez.com/podtools • n8n (favorite AI automation tool) — https://danchez.com/n8n Resources Mentioned • Suno — https://suno.com [https://suno.com/] Timestamps • 00:00:00 — Why bring AI into your personal life; the 10‑ways overview + teaser warning. • 00:01:09 — The four interaction modes: text→text, dictate→text, voice→voice, and camera‑in‑voice mode (on phone). • 00:05:36 — #1 Contextual problem solving: lawn weeds, ice maker, car headlamp; treat AI like an on‑call expert. • 00:09:41 — #3 Health & fitness coaching: macros, routines, grocery swaps; doctor caveats and how dictation adds context. • 00:12:05 — #4 Navigating crucial conversations: rewrite tense emails, explore other perspectives, find win‑win options. • 00:16:12 — #7 Creative ideation: interior design mockups for the "adventure room" + sourcing items on Amazon. • 00:21:38 — #10 Scenario planning: map 2/5/10‑year futures to reduce risk and surface opportunities. • 00:23:07 — Big warning: AI sycophancy & confirmation bias; invite criticism, add guardrails, and involve trusted people.
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1 month ago
22 minutes

AI-Driven Marketer: Master AI Marketing To Stand Out In 2025
Google Gemini Vs. ChatGPT: Images, Videos, Automation—Battle Tested
In this  AI marketing podcast episode, Dan Sanchez and his brother Travis put ChatGPT head‑to‑head with Google Gemini after a summer of major updates from Google. We break down where Gemini now outperforms (photorealistic image generation, fast video with VO3, and prompt‑built automations) and where ChatGPT still shines (layout‑aware design, research workflows). We wrap with everyday AI use cases, a sponsor spotlight on HighLevel's upcoming agent builder, and a viral creative thread that shows how close we are to blockbuster‑level ads on a bootstrapped budget. My Favorite AI Tools * Tella (AI screen recording app I record all my solo episodes with) — https://danchez.com/tella * High Level (My all in one marketing platform) — https://danchez.com/highlevel * Zencastr (Best AI podcast tool) — https://danchez.com/podtools * n8n (my favorite AI automation tool) — https://danchez.com/n8n Resources Mentioned * Google Gemini (image & video models including VO3) — https://gemini.google.com [https://gemini.google.com/] * ChatGPT — https://chat.openai.com [https://chat.openai.com/] * LMArena (blind testing/ranking hub) — https://lmarena.ai [https://lmarena.ai/] * Google Opal — https://opal.withgoogle.com/landing/ * Adobe Express — https://www.adobe.com/express * HighLevel Agent Builder (teased) — https://danchez.com/highlevel * OpenAI Sora — https://openai.com/sora * Viral AI post of the week — https://x.com/minchoi/status/1960930861466914820 Timestamps * 00:00 – 01:06 • Setting the stage: ChatGPT's long reign & Google's summer surge * 01:06 – 03:02 • Bot Bros kickoff & what marketers will get from this breakdown * 03:02 – 09:31 • Image showdown: Gemini's "Nano Banana" vs ChatGPT for thumbnails (photorealism vs typography/layout) * 09:31 – 11:27 • Code‑name backstory & LMArena blind tests * 11:27 – 15:47 • VO3 opens up: fast 8‑second clips, shock‑moment demos, client uses * 15:47 – 18:32 • Google "Opal" automations: Zapier/Make‑style flows built by prompt * 18:32 – 20:03 • Ecosystem edge: Workspace integration vs OpenAI; rumors & realities * 20:03 – 21:17 • Sponsor: HighLevel's teased agent builder inside the all‑in‑one platform * 21:17 – 29:04 • Everyday AI: shopping research, meeting‑to‑summary workflows, conference prospecting, quick health triage * 29:04 – 32:28 • Viral thread breakdown: face/body swaps, 8‑second storytelling, Super Bowl‑level creative on a budget
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2 months ago
31 minutes

AI-Driven Marketer: Master AI Marketing To Stand Out In 2025
Steal These 3 ChatGPT Power Moves
Join the 21-Day Solo: Podcast Challenge - https://podcast.soloscaled.com/ In this AI marketing podcast episode, Dan Sanchez gives you a rare behind-the-scenes look at how he's using ChatGPT to accelerate the launch of a new product: the Solo Podcast Challenge. After coaching others and reviewing dozens of ChatGPT conversations, Dan reveals three power moves that separate AI dabblers from true AI-driven marketers. This episode is part live coaching, part tactical training—perfect for those looking to turn ChatGPT into their most powerful teammate. My Favorite AI Tools * Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella * High Level (My all in one marketing platform) - https://danchez.com/highlevel * Zencastr (Best AI podcast tool) - https://danchez.com/podtools * n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned * Podcast Challenge Program: https://podcast.soloscaled.com [https://podcast.soloscaled.com/] * Audience Deep Research Toolkit: https://danchez.com/audience Timestamps * 00:00 - Are you using AI differently than others? * 01:57 - Why people get different results from ChatGPT * 04:30 - Power Move #1: Deep Research for pain points * 12:44 - Building the Solo Podcast Challenge concept * 15:42 - How to structure ideation using real customer voices * 21:10 - Power Move #2: Batch content with prompt chaining * 28:55 - Using ChatGPT Canvases to generate serial content * 34:19 - Power Move #3: Use ChatGPT Agent for landing page audits * 39:50 - Summary of 3 AI power moves * 41:10 - Where to find the Podcast Challenge
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2 months ago
25 minutes

AI-Driven Marketer: Master AI Marketing To Stand Out In 2025
71% Fear AI — Here's 3 Ways People Are Overcoming It
* Get your 30-day free trial of High Level at https://AIautomationvault.com [https://aiautomationvault.com/] In this AI marketing podcast [https://danchez.com/ai-marketing-podcast] episode, Dan Sanchez and his co-host Travis Sanchez dive deep into the emotional and practical landscape of job security in the age of AI. While 71% of Americans report being worried about AI taking over jobs, Dan and Travis explore why their audience of marketers feels largely confident instead. They dissect the stats, the mindset shifts, and the hands-on practices that separate the worried majority from the optimistic few. My Favorite AI Tools * Tella - https://danchez.com/tella * High Level - https://danchez.com/highlevel * Zencastr - https://danchez.com/podtools * n8n - https://danchez.com/n8n Resources Mentioned * Reuters AI Job Loss Poll - https://www.reuters.com/world/us/americans-fear-ai-permanently-displacing-workers-reutersipsos-poll-finds-2025-08-19/ * Microsoft AI Job Risk Report - https://arxiv.org/pdf/2507.07935 * https://www.marketingaiinstitute.com/blog/podcast * AI Automation Vault - https://AIautomationvault.com [https://aiautomationvault.com/] Timestamps * 00:00 - 71% of Americans are scared AI will take their job * 01:30 - Why boomers and Gen Z might feel differently about AI * 03:00 - What's really fueling the fear: uncertainty and media hype * 04:50 - Microsoft's list of most at-risk jobs (marketers, beware) * 07:00 - The surprising flip in Dan's LinkedIn poll * 09:00 - The mindset that brings confidence in the age of AI * 13:00 - The 3 ways to stay confident: mindset, news vetting, experimentation * 18:00 - How daily life use of AI builds career confidence * 23:00 - Why mastering AI in your existing tools is the real unlock * 24:00 - Creating AI-animated kids books with Google Gemini and Grok
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2 months ago
25 minutes

AI-Driven Marketer: Master AI Marketing To Stand Out In 2025
AI Sales Agents You Can Set And Forget (I'll Show You How)
Get Your 30 Day Trial of High Level Here:  https://danchez.com/highlevel In this AI marketing podcast [https://danchez.com/ai-marketing-podcast/] episode, Dan Sanchez dives into a powerful solution to a common marketing bottleneck: too many leads, not enough follow-up. Drawing from his time as a university marketing director, Dan explores how AI sales agents are transforming how businesses handle inbound calls, qualify leads, and book appointments 24/7. He shows how even solo entrepreneurs and local businesses can implement AI-powered phone agents that sound great, take action, and integrate seamlessly with platforms like High Level. This episode is both a case study and a how-to guide for automating sales conversations with AI. My Favorite AI Tools * Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella * High Level (My all-in-one marketing platform) - https://danchez.com/highlevel * Zencastr (Best AI podcast tool) - https://danchez.com/podtools * n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned * High Level Here:  https://danchez.com/highlevel * AI Vault Templates - https://aiautomationvault.com/ * Call the AI Agent Demo - +1 615-610-0721 Timestamps * 00:00 - The "too many leads" problem marketers face * 01:00 - Why AI sales agents are the solution * 02:30 - What AI sales agents can do (and what they can't) * 04:00 - Real-world use case: A chiropractor example * 05:00 - Capabilities: Booking, qualifying, texting, workflows * 08:00 - Live demo of Dan's AI sales agent in action * 10:00 - How to easily set one up using High Level * 11:30 - How to train your AI agent with FAQs and knowledge base * 12:30 - Why every marketer should be testing this NOW
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2 months ago
12 minutes

AI-Driven Marketer: Master AI Marketing To Stand Out In 2025
Mastering ChatGPT-5 Like a Pro: The Ultimate Guide
In this AI marketing podcast [https://danchez.com/ai-marketing-podcast/] episode, Dan Sanchez dives headfirst into the whirlwind of reactions surrounding ChatGPT-5. With some marketers thrilled and others furious, Dan cuts through the hype to offer a grounded take on what's really happening with this major AI update. He explains why GPT-5 is a massive leap forward, how OpenAI's strategy democratizes access to advanced AI, and what practical steps you can take as a marketer to get the most from this new model. My Favorite AI Tools * Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella * High Level (My all in one marketing platform) - https://danchez.com/highlevel * Zencastr (Best AI podcast tool) - https://danchez.com/podtools * n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned * Full Guide On Customizing ChatGPT: https://www.youtube.com/watch?v=D-n0IuKpo6A * Giovanni Beggiato's OpenAI Agent Guide Slide Deck — https://www.linkedin.com/feed/update/urn:li:activity:7360626057139433472/ * Nicole Leffer's Prompt Strategy — https://www.linkedin.com/posts/nicoleleffer_if-you-use-chatgpt-it-is-gold-to-understand-activity-7360804026424147968-krdW?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA * InstaPost GPT for LinkedIn Content — https://go.danchez.com/instapost Timestamps * 00:00 – The polarizing reaction to ChatGPT-5 * 01:30 – Results from Dan's LinkedIn poll * 03:00 – Why OpenAI hyped GPT-5 (and what actually changed) * 05:00 – The real power of GPT-5: better access, streamlined experience * 06:30 – Personality backlash: users missing old affirming behavior * 09:00 – The importance of AI pushing back, not affirming everything * 11:00 – Bugs, glitches, and rollout pains * 13:00 – OpenAI's response and fixes * 15:00 – How to organize your ChatGPT account for best results * 18:00 – Context Engineering: give it the right data, not all the data * 20:00 – Tuning how much GPT-5 "thinks" with reasoning prompts * 22:00 – Beginner guide to AI agents and why they matter now
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2 months ago
20 minutes

AI-Driven Marketer: Master AI Marketing To Stand Out In 2025
Finally… The Announcement I've Been Waiting to Make
Join me at the Solo: Scaled live event at: https://soloscaled.com/event In this AI marketing podcast [https://danchez.com/ai-marketing-podcast/] episode, Dan Sanchez shares an exciting personal update about the future of the show and his latest ventures. He reflects on the journey of AI Driven Marketer, announces his part-time shift at Social Media Examiner, and reveals three major projects: a new YouTube series called AI Explored, a podcast automation tool called Smack.fm, and a hybrid podcast agency and coaching program called SoloScaled. These initiatives are designed to help marketers, solopreneurs, and consultants harness AI for content creation, lead generation, and business growth — all while maintaining consistency without burnout. My Favorite AI Tools * Tella - https://danchez.com/tella * High Level - https://danchez.com/highlevel * Zencastr - https://danchez.com/podtools * n8n - https://danchez.com/n8n Resources Mentioned * AI Explored YouTube Series: https://www.youtube.com/watch?v=rIglN6SkRDM&list=PLITe1ltD-mS213yIHUe96UA9D6cJYX_ZT * Smack.fm - https://smack.fm/ * Solo: Scaled live event - https://soloscaled.com/event Timestamps * 00:00 – Reflecting on the AI-Driven Marketer journey and audience growth * 01:47 – Joining Social Media Examiner as Senior AI Marketing Strategist * 02:36 – Launch of AI Explored YouTube series with Social Media Examiner * 03:53 – Shifting to part-time at Social Media Examiner to focus on personal ventures * 04:14 – Introducing Smack.fm: AI-powered podcast content distribution tool * 07:26 – Lessons from building SaaS and plans for Smack.fm beta launch * 07:53 – Launching SoloScaled: hybrid podcast agency and coaching program * 10:20 – How SoloScaled helps solopreneurs overcome feast-and-famine cycles * 11:08 – Co-founding with Ken Ferrer and details on the live event launch * 12:23 – The evolving agency model and future of founder-led content marketing * 13:47 – Closing thoughts on AI's role in transforming marketing
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2 months ago
14 minutes

AI-Driven Marketer: Master AI Marketing To Stand Out In 2025
I'm just a marketer on a mission to master AI in 2025 by interviewing AI tech founders, AI leaders, and marketing practitioners who are getting great results with AI today.  Let's master this thing together. Follow this show to join me on the journey. #danchez