Try out High Level for free for 30 Days: https://danchez.com/highlevel In this AI marketing podcast [https://danchez.com/ai-marketing-podcast/] episode, Dan Sanchez teams up with his brother Travis to bust, validate, and nuance 16 of the most common AI myths marketers keep hearing. From "AI will replace marketers" to "Google will penalize AI content," they unpack where the truth lives, where the hype misleads, and how to apply practical judgment on small teams. My Favorite AI Tools • Tella (AI screen recording app I record all my solo episodes with) — https://danchez.com/tella • High Level (My all‑in‑one marketing platform) — https://danchez.com/highlevel • Zencastr (Best AI podcast tool) — https://danchez.com/podtools • n8n (my favorite AI automation tool) — https://danchez.com/n8n Resources Mentioned • Character.AI — https://character.ai/ • Ethan Mollick, "Co‑Intelligence" — https://www.co-intelligence.com/ • Ray‑Ban Meta smart glasses — https://www.meta.com/smart-glasses/ • Apple Intelligence — https://www.apple.com/apple-intelligence/ • AI Fundamentals course — https://danchez.com/courses Timestamps (Key Themes) • 00:01–05:15 — Myth #1: "AI will replace marketers and take jobs." Where the crunch is (copywriters, entry‑level dev), how teams are adapting, and why human judgment still matters. • 05:15–11:07 — Myths #2–3: Authenticity & creativity. How AI content can be authentic when sourced from real voices; what "creative" means in practice; live human moments still win. • 11:12–14:27 — Myths #4–5: Accessibility & complexity. Small teams can adopt AI cheaply; most use cases are simple—automation + variables is where it gets technical. • 14:55–17:24 — Myth #6: "You need perfectly clean, huge datasets." Busted. Practical example: using just a few form fields + smart prompting for hyper‑personalized emails. • 17:28–22:56 — Myth #7: "AI is a magic wand." Not quite. Jarvis is the goalpost—assist, coordinate, and reason across tools; lots of nuance in real‑world execution. • 22:56–25:19 — Myth #8: "AI is a passing fad." Busted. Steady capability gains, broad incentives to advance, with possible constraints (energy, environment). • 31:12–38:07 — Myth #11: "AI makes marketing impersonal." Paradox: hyper‑personalized content vs. enduring trust in real humans; why personal brands rise. • 41:32–44:01 — Myth #14: "AI content hurts SEO." Dan's year‑long test: quality, originality, and authority drive rankings—not whether AI drafted the words.