Get your BOPA Guide to grow through other people's audiences: https://danchez.com/bopa In this AI marketing podcast [https://danchez.com/ai-marketing-podcast/] episode, Dan Sanchez walks through the September 2025 overhaul of ChatGPT Projects and shows how to use folders, files, and per‑project instructions to turn ChatGPT into a reliable second brain. You'll learn when to use "Project‑only" memory (goodbye cross‑project bleed), how to set up instruction docs, and real‑world ways to run content, client, and personal workflows faster—plus a peek at my LinkedIn Post Project that turns one idea into three posts. My Favorite AI Tools • Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella • High Level (My all in one marketing platform) - https://danchez.com/highlevel • Zencastr (Best AI podcast tool) - https://danchez.com/podtools • n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned • Solo Scaled (my company) - https://soloscaled.com/ • LinkedIn Instapost - https://danchez.com/instapost/ • Smack - https://smack.fm/ Timestamps • 00:00:00 — Hook: ChatGPT Projects just got a major overhaul; access changes. • 00:00:24 — What Projects are: folders that organize conversations (and more than that). • 00:03:00 — Pro tip: drag old chats into the right Project; add to Project via the ••• menu. • 00:04:12 — Why Projects matter: shared context across conversations inside a Project. • 00:05:59 — Memory 101: account‑wide memory vs. Project memory; the old "bleed‑over" problem. • 00:06:45 — New setting demo: choose "Default memory" vs. "Project‑only" (two‑way barrier). • 00:07:56 — Add Files: keep PDFs/docs/sheets as always‑available context for every chat in the Project. • 00:09:16 — Edit Instructions: write purpose, principles, baselines; use markdown or plain text. • 00:11:57 — Use cases: Projects for channels (AI‑Driven Marketer), brands/clients, and life areas. • 00:13:30 — Wellness Project example: goals, nutrition, guidance—why context boosts advice quality. • 00:16:18 — LinkedIn Project: one idea → three post variants (long, concise, spicy) on command. • 00:17:32 — CTA: grab the "instapost" instructions guide to clone the LinkedIn workflow.