Ad Infinitum

EXPLORE

Society & Culture

Health & Fitness

© 2024 PodJoint

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/64/d7/30/64d73064-32ee-1c44-e668-d7b64695f55a/mza_1769742826423994637.jpg/600x600bb.jpg

Ad Infinitum

Stew Redwine

39 episodes

1 week ago

What actually makes an audio ad work? The answer is what Ad Infinitum is all about, and also a recurring session at Podcast Movement since 2024. In this special live-recorded bonus episode, Stew Redwine — Executive Creative Director at Oxford Road and host of Ad Infinitum — takes the stage at Podcast Movement 2024 in Washington, D.C. to share seven proven principles that make audio ads perform for the first What Makes Audio Ads Work talk. Across 20 minutes and 55,000+ ads worth of insight, St...

Show more...

All content for Ad Infinitum is the property of Stew Redwine and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

What actually makes an audio ad work? The answer is what Ad Infinitum is all about, and also a recurring session at Podcast Movement since 2024. In this special live-recorded bonus episode, Stew Redwine — Executive Creative Director at Oxford Road and host of Ad Infinitum — takes the stage at Podcast Movement 2024 in Washington, D.C. to share seven proven principles that make audio ads perform for the first What Makes Audio Ads Work talk. Across 20 minutes and 55,000+ ads worth of insight, St...

Show more...

Episodes (20/39)

Ad Infinitum

What Makes Audio Ads Work (Live from Podcast Movement, Washington DC, 2024)

What actually makes an audio ad work? The answer is what Ad Infinitum is all about, and also a recurring session at Podcast Movement since 2024. In this special live-recorded bonus episode, Stew Redwine — Executive Creative Director at Oxford Road and host of Ad Infinitum — takes the stage at Podcast Movement 2024 in Washington, D.C. to share seven proven principles that make audio ads perform for the first What Makes Audio Ads Work talk. Across 20 minutes and 55,000+ ads worth of insight, St...

3 weeks ago

20 minutes

Ad Infinitum

Infinite Prompts

What happens when you invite AI into the Ad Infinitum hot seat? In this special episode, Infinite Prompts, Stew Redwine sits down with Juniper GPT to explore the evolving intersection of artificial intelligence and audio advertising. Together they break down Magellan AI’s July 2025 Movers & Shakers report, grading fresh podcast ads from My Mochi, Activision's Tony Hawk’s Pro Skater, Ray-Ban Meta Glasses, and JCPenney using the Audiolytics™ framework. Do Juniper’s AI instincts line up with...

1 month ago

21 minutes

Ad Infinitum

When the Helmets Come Off: Kraig T. Kitchin at CAO Summit 2025

What happens when the helmets come off in audio advertising? At the 2025 Chief Audio Officer Summit, industry leaders gathered not to pitch, but to share—openly debating the toughest challenges in podcasting and audio. In this special episode, Stew Redwine sits down with Kraig T. Kitchin to unpack the insights, optimism, and candid conversations that defined this year’s CAO Summit at Terranea Resort. You’ll learn: Why vulnerability—not bravado—sparked the most valuable breakthroughs.How the i...

1 month ago

25 minutes

Ad Infinitum

What Makes Audio Ads Work: Volume 3 (Live from Podcast Movement, Dallas, 2025)

In this special live edition of Ad Infinitum, Executive Creative Director Stew Redwine takes the stage at Podcast Movement 2025 to deliver the third installment of his talk: What Makes Audio Ads Work. This time, Stew makes it practical. With stories, data, and a few unexpected metaphors (including his dog, Maverick), he breaks down six essential lessons every marketer, podcaster, and advertiser can put into practice immediately: Host’s Voice – Keep the ad in the authentic sound of the person ...

2 months ago

18 minutes

Ad Infinitum

Shelby from the Future

What does it take to think on a higher creative plane—and still keep your feet on the ground? In this in-person episode, Stew Redwine sits down with longtime collaborator Shelby Hayden Craig—aka “Shelby from the Future”—to unpack the mindset, methods, and muscle memory behind great creative strategy. From Sydney to Los Angeles, Shelby has been both literally and figuratively “ahead” on countless Oxford Road projects, pulling teams toward sharper thinking with a mix of humility, firmness, and ...

2 months ago

54 minutes

Ad Infinitum

Put a Little English On It

What do British military strategy and great audio ads have in common? More than you’d think. In this episode, Stew Redwine is joined by Oxford Road’s Steven Abraham and Giles Martin to explore the U.K.'s greatest export to the world of advertising: planning. Drawing a line from wartime intelligence to account planning to podcast briefs, the trio makes the case that disciplined strategy—not just clever copy—is what separates forgettable ads from unforgettable ones. Together, they unpack how Br...

3 months ago

52 minutes

Ad Infinitum

What Makes Audio Ads Work NOW? (Live from Podcast Movement Evolutions, Chicago, 2025)

In this special episode of Ad Infinitum, Stew shares the full video version of his talk at Podcast Movement Evolutions in Chicago, 2025. From sonic branding and memory science to host trust and the rise of video, this talk explores what truly makes audio ads work today—and what we may need to let go of to make them work better. You’ll hear about: The NBC chimes and the power of sound brandingWhy “I use this and you should too” outperforms everythingHow generative AI risks making dull ads fast...

3 months ago

12 minutes

Ad Infinitum

Industrial Musicals by Twenty Thousand Hertz

Ever heard a Broadway ballad about bathroom fixtures? Or a devilish ditty about selling tires? From the 1950s to the 1980s, America’s biggest brands—Ford, Xerox, American Standard—commissioned full-scale, professional musicals for their employees, not the public. These “industrial musicals” were staged at sales conventions, lavish one-night-only productions designed to inspire, educate, and entertain. And they worked. In this special crossover episode, written & produced by Amelia Tait an...

4 months ago

32 minutes

Ad Infinitum

Antoniolytics™

In Season 3 Episode 7 of Ad Infinitum, Stew Redwine is joined by Antonio Coronado—aka Agent 004, aka Antoniolytics™—and together, they delve a critical point in the history of Audiolytics™ - the proprietary ad grading and devopment framework developed and used by OXFORd - the early days of human grading, and what happens when AI takes the wheel. As the ad industry hits an inflection point—with AI tools being mandated at major platforms like Spotify—Antonio and Stew unpack what machines can do...

5 months ago

43 minutes

Ad Infinitum

The Funny Thing About Audio Ads

Why does comedy work in audio ads—and why don’t more brands take the leap? In this special episode, Stew Redwine is joined by improv legends Wayne Brady and Jonathan Mangum, co-hosts of Wayne Brady's What If?! with Jonathan Mangum, to explore the strategic (and often hilarious) role of humor in audio advertising. They unpack the data, riff on Stew's obsession with the comedic potential for life insurance ads, improvise jingles, and roast real radio spots from recent top spenders Progressive, ...

5 months ago

48 minutes

Ad Infinitum

The Sound of Falling

In this brief bonus episode of Ad Infinitum, Stew Redwine shares a short audio story created for the 20,000 Hertz “Sound Off” competition. “The Sound of Falling” features original 1980s tape recordings of Stew’s grandfather, Herold Redwine, recounting his harrowing experience of being shot down in WWII, parachuting from a burning B-17, surviving as a prisoner of war in Stalag Luft VI, and enduring the brutal 68-day “Black March.” With audio production by Zach Hahn and sound design by John Ma...

5 months ago

6 minutes

Ad Infinitum

In this episode of Ad Infinitum, host Stew Redwine is joined by commercial director Jordan Brady and Amplifi Media CEO and NYU professor Steven Goldstein to confront a fast-growing threat in the world of advertising: AI Slop. Used by Steven in a blog post earlier this year, “AI Slop” refers to the dull, generic content flooding our feeds—fueled by AI tools used without intention or craft. This episode pulls back the curtain on how these tools are transforming creative work—for better and wors...

6 months ago

50 minutes

Ad Infinitum

Avenging Audio: Podcast Movement Evolutions 2025

In this special live episode of Ad Infinitum - brought to you by Sounds Profitable - host Stew Redwine assembles the Audio Avengers—Arielle Nissenblatt (Earbuds Podcast Collective, Pinwheel), Adam McNeil (Adopter Media), Amelia Coomber (Podscribe), and Paul Riismandel (Signal Hill Insights)—for an unfiltered, in-person conversation recorded at the Sounds Profitable Lounge at Podcast Movement Evolutions 2025 in Chicago. Together, they tackle one of the industry’s most pressing (and polarizing)...

6 months ago

28 minutes

Ad Infinitum

The Imaginary World of Audio Ads

In this episode of Ad Infinitum, host Stew Redwine is joined by Eric Molinsky—journalist, audio producer, and host of Imaginary Worlds—to explore how advertising creates universes of its own through storytelling, sound design, and the audience’s imagination. Ads aren’t just persuasive messages—they’re narrative constructs. Just like great novels or blockbuster movies, audio ads have the power to build immersive worlds. Whether it’s the cinematic lore of Apple, the absurdist multiverse of Geic...

7 months ago

52 minutes

Ad Infinitum

In Ad Infinitum Season 3, Episode 3 - "Sonic Justice," Stew Redwine is joined by legal entrepreneur, founder of 1-800-NOCUFFS, and audio ad icon Darren Kavinoky to explore how bold, memorable local radio spots can deliver attention, affinity, and action in a sea of sameness from many Brand (bland) advertisers. We can all recite the jingles and often preposterous intonations and taglines of local radio advertisers. They are founders and small business owners like Darren who have to lay it all ...

7 months ago

52 minutes

Ad Infinitum

Stay Safe in Sound

In this episode of Ad Infinitum, host Stew Redwine explores the evolving landscape of brand safety and suitability in audio advertising—a critical challenge as brands navigate an ever-changing media environment. Joining the conversation is Suzanne Rico, journalist and host of The Man Who Calculated Death, a podcast that dives into her family’s history and its resonance in today’s world. Together, they unpack the nuances of brand safety, from navigating advertiser concerns to the complexity of...

8 months ago

45 minutes

Ad Infinitum

Audio is for the Children

Ad Infinitum S3E01 | Podcast is for the Children Episode Summary: In the Season 3 premiere of Ad Infinitum, host Stew Redwine explores the unique dynamics of audio advertising in fiction and kids & family podcasts. Joined by Deborah Goldstein and Jeremy Westphal from Gen Z Media, this episode unpacks the persuasive power of storytelling-driven audio ads and how they influence both young listeners and the adults making purchasing decisions. Gen Z Media has mastered the art of crafting imm...

8 months ago

1 hour

Ad Infinitum

The State of Sonic Branding

In the Season 2 Finale of Ad Infinitum, host Stew Redwine and guest producer Jeanna Isham explore sonic branding's evolution, impact, and future through conversations with everyone from the inventors of audio logos we all know and love to current audio alchemists helping shape the sonic strategies of blue-chip brands around the world: Colleen Fahey, US Managing Director at Sixième SonSteve Keller, Sonic Strategy Director at SiriusXMJoel Beckerman, CEO of Made Music StudioLisa DeStefano, forme...

9 months ago

56 minutes

Ad Infinitum

One Amazon to Rule Them All

In 2025's inaugural Ad Infinitum episode, Stew gathers an all-star panel to dissect Amazon's multi-million-dollar podcast advertising strategy. Joined by Amelia Coomber, CMO at Podscribe; Adam McNeil, SVP of Client Services at Adopter Media; Paul Riismandel, President of Signal Hill Insights; and Arielle Nissenblatt, founder of Earbuds and podcasting advocate, the group dives deep into a series of Amazon audio ads and doesn't pull any punches. From candid critiques to constructive insights, t...

10 months ago

47 minutes

Ad Infinitum

A.I. Loves Everybody

In this special episode of Ad Infinitum, Stew Redwine explores the cutting-edge world of AI-driven audio advertising with Dave "Chachi" Denes, President of Benztown and host of Chachi Loves Everybody, and Masa Patterson, VP of Operations at Benztown. The trio dives into a live demonstration of Spec AI, an innovative tool that streamlines the creation of professional audio advertisements by generating scripts, selecting music, and producing mixed spots in real-time. Listeners gain insights int...

10 months ago

25 minutes