What actually makes an audio ad work? The answer is what Ad Infinitum is all about, and also a recurring session at Podcast Movement since 2024. In this special live-recorded bonus episode, Stew Redwine — Executive Creative Director at Oxford Road and host of Ad Infinitum — takes the stage at Podcast Movement 2024 in Washington, D.C. to share seven proven principles that make audio ads perform for the first What Makes Audio Ads Work talk. Across 20 minutes and 55,000+ ads worth of insight, St...
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What actually makes an audio ad work? The answer is what Ad Infinitum is all about, and also a recurring session at Podcast Movement since 2024. In this special live-recorded bonus episode, Stew Redwine — Executive Creative Director at Oxford Road and host of Ad Infinitum — takes the stage at Podcast Movement 2024 in Washington, D.C. to share seven proven principles that make audio ads perform for the first What Makes Audio Ads Work talk. Across 20 minutes and 55,000+ ads worth of insight, St...
What do British military strategy and great audio ads have in common? More than you’d think. In this episode, Stew Redwine is joined by Oxford Road’s Steven Abraham and Giles Martin to explore the U.K.'s greatest export to the world of advertising: planning. Drawing a line from wartime intelligence to account planning to podcast briefs, the trio makes the case that disciplined strategy—not just clever copy—is what separates forgettable ads from unforgettable ones. Together, they unpack how Br...
Ad Infinitum
What actually makes an audio ad work? The answer is what Ad Infinitum is all about, and also a recurring session at Podcast Movement since 2024. In this special live-recorded bonus episode, Stew Redwine — Executive Creative Director at Oxford Road and host of Ad Infinitum — takes the stage at Podcast Movement 2024 in Washington, D.C. to share seven proven principles that make audio ads perform for the first What Makes Audio Ads Work talk. Across 20 minutes and 55,000+ ads worth of insight, St...
