What actually makes an audio ad work? The answer is what Ad Infinitum is all about, and also a recurring session at Podcast Movement since 2024. In this special live-recorded bonus episode, Stew Redwine — Executive Creative Director at Oxford Road and host of Ad Infinitum — takes the stage at Podcast Movement 2024 in Washington, D.C. to share seven proven principles that make audio ads perform for the first What Makes Audio Ads Work talk. Across 20 minutes and 55,000+ ads worth of insight, St...
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What actually makes an audio ad work? The answer is what Ad Infinitum is all about, and also a recurring session at Podcast Movement since 2024. In this special live-recorded bonus episode, Stew Redwine — Executive Creative Director at Oxford Road and host of Ad Infinitum — takes the stage at Podcast Movement 2024 in Washington, D.C. to share seven proven principles that make audio ads perform for the first What Makes Audio Ads Work talk. Across 20 minutes and 55,000+ ads worth of insight, St...
What Makes Audio Ads Work NOW? (Live from Podcast Movement Evolutions, Chicago, 2025)
Ad Infinitum
12 minutes
3 months ago
What Makes Audio Ads Work NOW? (Live from Podcast Movement Evolutions, Chicago, 2025)
In this special episode of Ad Infinitum, Stew shares the full video version of his talk at Podcast Movement Evolutions in Chicago, 2025. From sonic branding and memory science to host trust and the rise of video, this talk explores what truly makes audio ads work today—and what we may need to let go of to make them work better. You’ll hear about: The NBC chimes and the power of sound brandingWhy “I use this and you should too” outperforms everythingHow generative AI risks making dull ads fast...
Ad Infinitum
What actually makes an audio ad work? The answer is what Ad Infinitum is all about, and also a recurring session at Podcast Movement since 2024. In this special live-recorded bonus episode, Stew Redwine — Executive Creative Director at Oxford Road and host of Ad Infinitum — takes the stage at Podcast Movement 2024 in Washington, D.C. to share seven proven principles that make audio ads perform for the first What Makes Audio Ads Work talk. Across 20 minutes and 55,000+ ads worth of insight, St...
