Why do 90% of hospitality loyalty programs flop—and how can you make yours irresistible?
Freddie, founder of Embargo, shares his battle-tested insights on:
✅ The biggest mistakes hospitality brands make with loyalty programs (and how to fix them)
✅ How to communicate your competitive edge in a crowded market
✅ Marketing playbooks vs. localization—what matters more when expanding?
✅ The best channels to turn casual diners into regulars
✅ His dream restaurant concept (and the loyalty tech he’d bake into it)
Plus, Freddie’s 3 must-read books, SaaS tools he can’t live without, and no-BS advice for marketing pros in hospitality.
🔗 LINKS & RESOURCES:
Embargo App: https://www.embargoapp.com/
Frederick Szydlowski: https://www.linkedin.com/in/fryderyk-frederick-szydlowski-2985a775/
Suds: https://www.linkedin.com/in/sudarshansingh1/
Interesting Content: https://www.interestingcontent.co.uk/b2bvideo
Zero Calorie Marketing: https://www.zerocaloriemarketing.com/
#HospitalityMarketing #LoyaltyPrograms #RestaurantTech #marketingstrategy
How do you deliver big-agency creativity for brands like L’Oréal, Space NK, and Nespresso—without the big-agency cost?
Katie Peake, Founder & Creative Director of Backlash, pulls back the curtain on:
What really makes experiential marketing work (and why brands overcomplicate it)
Guerrilla campaigns that punch above their weight (and how to replicate them)
Pitching to global brands—the challenges no one talks about 2024’s experiential trends (hint: it’s not just flashy pop-ups)
Marketing an agency when you’re not a household name
Plus, Katie’s 3 must-read books, SaaS tools she swears by, and advice for marketing managers who want to think outside the billboard.
LINKS & RESOURCES:
Backlash’s Website: https://backlash.co.uk/
Katie’s LinkedIn: https://www.linkedin.com/in/katie-peake-04180020/
Suds: https://www.linkedin.com/in/sudarshansingh1/
Interesting Content: https://www.interestingcontent.co.uk/b2bvideo
Zero Calorie Marketing: https://www.zerocaloriemarketing.com/
#ExperientialMarketing #GuerrillaMarketing #BrandActivation #MarketingTrends
Zsuzsa, Co-Founder & CSO of Antavo, shares her journey from radio journalism to loyalty tech disruptor, including:
✅ How Antavo’s tech powers loyalty for giants (and why most programs underperform)
✅ Gamification secrets behind KFC’s addictive rewards system
✅ 2024’s biggest loyalty trends (from Antavo’s Global Report)
✅ Why storytelling matters (even in B2B tech marketing)
✅ How to audit & revamp a broken loyalty program
Plus, her 3 must-read books, SaaS tools for marketers, and career advice for standing out in tech.
🔗 LINKS & RESOURCES:
Antavo’s 2024 Loyalty Report: https://antavo.com/reports/global-customer-loyalty-report-2024/
Zsuzsa’s LinkedIn: https://www.linkedin.com/in/zsuzsakecsmar/
Suds: https://www.linkedin.com/in/sudarshansingh1/
Interesting Content: https://www.interestingcontent.co.uk/b2bvideo
Zero Calorie Marketing: https://www.zerocaloriemarketing.com/
Antavo: https://antavo.com/
#LoyaltyMarketing #Gamification #B2BMarketing #CustomerRetention
Personal Branding = Career Rocket Fuel: A Marketer’s Guide
Why is modern marketing less about what you sell and more about who you help people become?
Bianca Bass Chief Marketing Officer | Brand Builder | Board Advisor | Top 30 Most Influential Fintech Marketers dives into:
✅ How brands sell "better versions of yourself" (with real examples)
✅ Marketing’s mental health crisis—why it happens & science-backed fixes
✅ Personal branding secrets to fast-track your career (while staying authentic)
✅ Surviving a new marketing job (without burning out)
Plus, her 3 must-read books, podcasts for resilience, and SaaS tools to work smarter.
🔗 LINKS & RESOURCES:
Bianca: https://www.linkedin.com/in/biancabass/
Suds: https://www.linkedin.com/in/sudarshansingh1/
Interesting Content: https://www.interestingcontent.co.uk/b2bvideo
Zero Calorie Marketing: https://www.zerocaloriemarketing.com/
How did a ‘freebie’ site grow to 1M+ visitors/month and partner with 4,000+ brands like Amazon, Disney, and ASOS?
Meet Deepak Tailor—"King of Freebies", Amazon bestselling author, and founder of Latest Free Stuff.
In this exclusive interview, he reveals:
✅ How he built a freebie empire (and found his niche in a crowded market)
✅ The psychology behind viral free offers—why people can’t resist them
✅ Onboarding big brands (his unexpected value prop for giants like Boots & John Lewis)
✅ Highest-ROI marketing tactics (from his 600K+ Facebook fans to 300K app downloads)
✅ Future of marketing trends—and the biggest challenges ahead
Plus, Deepak’s 3 must-read books, SaaS tools he relies on, and advice for marketers who want to think outside the (free) box.
🔗 LINKS & RESOURCES:
Suds: https://www.linkedin.com/in/sudarshansingh1/
Deepak: https://www.linkedin.com/in/deepaktailor/
Latest Deals: https://www.latestdeals.co.uk/
Latest Free Stuff: https://www.latestfreestuff.co.uk/
Interesting Content: https://www.interestingcontent.co.uk/b2bvideo
Zero Calorie Marketing: https://www.zerocaloriemarketing.com/
Why do sales and marketing still fight—and how do top teams fix it?
James Ski, CEO of Sales Confidence and former LinkedIn, Drift exec, reveals how to bridge the sales-marketing divide for explosive growth.
In this episode, we cover:
✅ Proven LinkedIn strategies (from someone who helped build it)
✅ How marketing directly impacts sales (with real examples)
✅ Creating collateral sales reps actually use (not just pretty PDFs)
✅ Nurturing leads so sales gets "hot" handoffs (not tire-kickers)
✅ The future of sales-driven marketing (and the tech that’s changing the game)
Plus, James’ 3 must-read books, SaaS tools he demands his team uses, and blunt advice for marketing managers ready to stop being seen as "the coloring-in department."
🔗 LINKS & RESOURCES:
Suds: https://www.linkedin.com/in/sudarshansingh1/
James: https://www.linkedin.com/in/jamesski/
Interesting Content: https://www.interestingcontent.co.uk/b2bvideo
Zero Calorie Marketing: https://www.zerocaloriemarketing.com/
Why do most founders underinvest in brand—and how does that cost them growth?
Nick Telson- Sillett, co-founder of DesignMyNight and Trumpet, challenges the status quo on early-stage branding and B2B marketing.
In this episode, we dig into:
✅ His biggest lessons scaling DesignMyNight (and what he’s doing differently at Trumpet)
✅ Why he doubles down on brand early—even when VCs call it a "waste"
✅ The lowest-hanging fruit in B2B SaaS customer acquisition (most ignore this)
✅ Innovative B2B campaigns that actually move the needle
✅ The consumer brand he’d launch tomorrow (and the gap he’s spotted)
Plus, Nick’s 3 must-read books, SaaS tools he swears by, and no-BS advice for marketing managers.
🔗 LINKS & RESOURCES:
Suds: https://www.linkedin.com/in/sudarshansingh1/
Nick: https://www.linkedin.com/in/nicktelson/
Trumpet: https://www.sendtrumpet.com/
Interesting Content: https://www.interestingcontent.co.uk/b2bvideo
Zero Calorie Marketing: https://www.zerocaloriemarketing.com/
What separates winning marketing strategies from the rest?
In this episode, we sit down with Peter, Director of Marketing at Buyapowa (a leader in referral & gamified marketing), to unpack:
✅ Top marketing trends shaping 2024 (and beyond)
✅ How to measure campaign success (beyond vanity metrics)
✅ Guerilla marketing, referrals & gamification—how to leverage them
✅ Working with a C-Suite that gets marketing (and how to educate those who don’t)
✅ Entering foreign markets (UK/global expansion tips)
✅ Public speaking & event strategies for maximum impact
Plus, Peter’s 3 must-read books, SaaS tools he can’t live without, and advice for marketing managers ready to level up.
Peter can be found here: https://www.linkedin.com/in/petercunningham23/
Suds can be found here: https://www.linkedin.com/in/sudarshansingh1/
Buyapowa: https://www.buyapowa.com/
Interesting Content: https://www.interestingcontent.co.uk/b2bvideo
Zero Calorie Marketing: https://www.zerocaloriemarketing.com/
How can female founders dominate B2B marketing, storytelling, and investing?
In this powerhouse episode, we chat with [Jen Hoffman]—founder of Unstoppable Female Founders and hype woman for women in business.
We dive into:
✅ B2B marketing’s biggest challenges today (vs. the past)
✅ Key differences between North American & UK/EMEA marketing
✅ How to craft a killer investment story for fundraising
✅ Why women are missing out by NOT investing (and how to start)
✅ 3 must-read books, podcasts, and SaaS tools she swears by
✅ Advice for marketing managers to level up
Jen Can be found here: https://www.linkedin.com/in/jenniferhoffmaninc/
Suds can be found here: https://www.linkedin.com/in/sudarshansingh1/
Unstoppable Founders: https://weareunstoppable.co/
Zero Calorie Marketing: https://www.zerocaloriemarketing.com/
What does it take to build a thriving community in today’s digital landscape?
In this episode, we sit down with Pete Heslop, founder of Steadfast Collective, to discuss:
The biggest challenges community builders face (and how to overcome them)
How content marketing fuels community growth
Emerging trends in B2B marketing every manager should know
Must-read books & top experts to follow
Practical advice for new community builders & marketing leaders
Whether you're just starting out or scaling a community, this conversation is packed with actionable insights. Tune in now!
Subscribe for more on community building, marketing, and entrepreneurship!
#community #saas #content
Pete can be found here: https://www.linkedin.com/in/pwheslop/
Suds can be found here:https://www.linkedin.com/in/sudarshansingh1/
Check out Zero Calorie Marketing for more: https://www.zerocaloriemarketing.com/
Meet Robi, Growth Lead for Enate, as he shares insights on B2B marketing challenges and strategies.
Learn how Enate differentiates itself in the workflow management space and discover tips for effective marketing in a rapidly evolving landscape.
The B2B Marketing Playbook William Sigsworth- Pipedrive
Join us as we explore the biggest challenges in B2B marketing, lessons learned, and strategies for success.
From differentiating your brand to retaining customers, we cover it all. Plus, must-read books, essential SaaS tools, and expert advice for marketers.
In this insightful podcast episode, we dive deep into the evolving world of marketing and SEO.
From understanding the fundamentals of SEO to exploring advanced strategies for differentiating your business in a competitive market, this episode covers it all.
We discuss the importance of defining your unique selling points (USPs), maintaining a consistent brand voice, and generating and nurturing leads to drive conversions.Enjoy!
In this episode of Zero Calorie Marketing, we sit down with Karen Kingdom, a seasoned creative professional and Director at PowWow Creative, as well as an independent creative consultant.
Karen shares insights on how to create customer-focused brands, translate business goals into impactful designs, and stay ahead in the ever-evolving world of design and marketing.
PowWow Creative: https://powwowcreative.co.uk/
Karen can be found here: https://www.linkedin.com/in/karenkingdom/
Interesting Content: https://interestingcontent.com/
Suds: https://www.linkedin.com/in/sudarshansingh1/
Zero Calorie Marketing: https://www.zerocaloriemarketing.com/
Join us as we dive into the world of SEO with an expert who shares insights on the latest trends, strategies, and future directions.
From the fundamentals of SEO to advanced topics like AI-generated content and hyper-local SEO, this conversation covers it all.
Learn how to improve your website's rankings, adapt to algorithm updates, and differentiate your content in a competitive landscape.
Whether you're a seasoned marketer or just starting out, this video offers valuable advice and resources to enhance your SEO skills.
Anthony can be found here on LinkedIn: https://www.linkedin.com/in/anthony-barone-seo/
Studio Hawk: https://studiohawk.com.au/
Suds (host): https://www.linkedin.com/in/sudarshansingh1/
Interesting Content: https://www.interestingcontent.co.uk/
Nina Nguyen, Senior Marketing Manager at Finecast had previously studied politics and worked in retail before an accidental meeting with a mentor changed her life forever! Sounds dramatic, I know. But this is a teaser to get you to listen in!
In this episode packed full of stories, you will hear all about the joys and sorrows of working for both big and small companies such as McDonald's, Barclays and many more. The many hurdles she has had to overcome and adapt thought her career.
You will hear all about Nina’s beliefs that people purchase into brands rather than individual things.
The significance of displaying a brand's beliefs and mission, how to do this effectively.
The efforts she has taken to ensure she is able to continue, continuous learning and recommends books that shaped her perspective, including "The Joy of Work," "Women Who Think Too Much," and "Happy."
Be sure to tune in and find out more!
Click the link and listen to the full episode! 👇
Episode on YouTube
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In this episode Natasha Lytton, Head of Brand Marketing at Seedcamp, shares thoughts, tales, and real-world examples that anybody can learn from!
You will not only hear first hand accounts from her time as a marketing manager, public relations specialist, and communication expert. You'll also learn what it takes to be a successful marketing manager, why staying up to date on the latest trends is vital, how to use data to make decisions, unleash creativity, and cultivate patience!
Natasha discusses how to stand out, become a thought leader, network, and give back to the community. As well as her take on “why storytelling is vital” in marketing, now more so than ever.
No spoilers, but you won't want to miss out on some of the highlights and her ingenious Bow-Tie Campaign that went viral!
Links to the episode below:
Episode on YouTube
Apple Podcast
Spotify Spotify
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Join us as we explore Krisztina's unconventional journey from psychology to marketing, her transition from sales to marketing, and the insider secrets to marketing activities that truly deliver results.
Hear about Krisztina's role and how it spans various facets of marketing, from overseeing web development to curating case studies and fostering partnerships.
Unlike a lot of our previous guests, Krisztina's journey into marketing is far from conventional. Her academic focus was psychology, and her initial career experiences led her to work as a therapist with autistic children.
However, her professional journey eventually steered her toward a career in marketing, thanks to her profound interest in understanding human behaviour and psychology.
We could write more but don’t want to give everything away and risk the chance for you to miss out on the wonderful stories, advice and many many learnings to be gained from this episode.
Links below!
Episode on YouTube
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In this episode, we spoke with Fiona Stevens, Marketing Director at LoyaltyLion, on the ever-changing world of marketing!
In a world when data is scarce, Fiona emphasises the importance of wiser data usage and creating consumer relationships. She advises focusing on key data such as installs, downloads, and income rather than vanity metrics like as open rates and click-through rates.
You will also learn about, how making educated decisions simply requires asking better questions!
Fiona's position at LoyaltyLion entails assisting e-commerce firms in utilising loyalty programmes for growth. With data becoming more scarce due to privacy concerns, marketers must design engaging messages to effectively engage customers. Marketing creativity is an ongoing struggle, especially when juggling a rising to-do list.
Not much more to say except listen in and hear from one of the marketers who is approaching marketing from a very innovative perspective.
Listen now!
Episode on YouTube
Apple Podcast
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