In this episode, we spoke with Fiona Stevens, Marketing Director at LoyaltyLion, on the ever-changing world of marketing!
In a world when data is scarce, Fiona emphasises the importance of wiser data usage and creating consumer relationships. She advises focusing on key data such as installs, downloads, and income rather than vanity metrics like as open rates and click-through rates.
You will also learn about, how making educated decisions simply requires asking better questions!
Fiona's position at LoyaltyLion entails assisting e-commerce firms in utilising loyalty programmes for growth. With data becoming more scarce due to privacy concerns, marketers must design engaging messages to effectively engage customers. Marketing creativity is an ongoing struggle, especially when juggling a rising to-do list.
Not much more to say except listen in and hear from one of the marketers who is approaching marketing from a very innovative perspective.
Listen now!
Episode on YouTube
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