Celia Richardson, Director Of Communications and Audience Insight at the National Trust, talks to Daisy about navigating through political strife, putting audience at the heart of a comms plan, and tips for a successful career in communications. Key takeaways include: Being a big name, a national institution, isn't all roses and rainbows: yes, the press might take your call but they love to take a big name down a peg. It's also harder to please a niche group than everyone.Keep a close e...
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