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Why Everybody Hates You
Meyland Strategy
30 episodes
7 months ago
Usually on this podcast we talk a lot about the problems to avoid and examples to learn from. We help each other avoid beartraps in order to speed up learning. This episode is a bit different… Daisy speaks to Ariane Vickman, Head of Public Affairs at Starling Bank about the novel experience of working for an organisation with very few detractors. Key takeaways include: - how to use purpose to make practical change - why simplicity matters, in so many ways - and why Starling wants to carry ot...
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Management
Business,
Marketing
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Usually on this podcast we talk a lot about the problems to avoid and examples to learn from. We help each other avoid beartraps in order to speed up learning. This episode is a bit different… Daisy speaks to Ariane Vickman, Head of Public Affairs at Starling Bank about the novel experience of working for an organisation with very few detractors. Key takeaways include: - how to use purpose to make practical change - why simplicity matters, in so many ways - and why Starling wants to carry ot...
Show more...
Management
Business,
Marketing
Episodes (20/30)
Why Everybody Hates You
Why everybody loves Starling Bank
Usually on this podcast we talk a lot about the problems to avoid and examples to learn from. We help each other avoid beartraps in order to speed up learning. This episode is a bit different… Daisy speaks to Ariane Vickman, Head of Public Affairs at Starling Bank about the novel experience of working for an organisation with very few detractors. Key takeaways include: - how to use purpose to make practical change - why simplicity matters, in so many ways - and why Starling wants to carry ot...
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1 year ago
21 minutes

Why Everybody Hates You
Why everybody needs to understand carbon markets
Daisy talks to Tim Coombes, a carbon markets expert, about why carbon markets matter for reaching net zero and how to use them while protecting your corporate reputation. Together they cover: What we mean when we talk about carbon marketsWhy the markets had a bad year in 2023How to use carbon markets effectively to augment your net zero strategyWhat the reputation risks are and how to mitigate them, andThe big changes to expect in the next few years.Find all of our episodes - and full transc...
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1 year ago
26 minutes

Why Everybody Hates You
Why everybody hates electric vehicles
Colin Walker from the Energy and Climate Intelligence Unit (ECIU), talks to Daisy about mis- and disinformation in the world of electric vehicles and how to defend an entire industry from attack. Key takeaways include: The reputational opportunities and challenges inherent in the energy transitionThe seismic impact that the energy transition may have upon brand loyaltyHow important it is to amplify external advocates, and in an echo of last episode:How much political mood music and regulator...
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1 year ago
26 minutes

Why Everybody Hates You
Why everybody hates politics
Daisy interviews Helen Thomas, CEO and founder of Blonde Money - a risk monitoring consultancy that brings together years of experience in the worlds of Westminster and Wall Street to advise clients on political risk and how it affects financial markets. Key takeaways include: That companies need to be much broader in the types of risks that they monitor, model, and prepare for. The importance of developing a framework for understanding how the very human beating heart of politics...
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1 year ago
25 minutes

Why Everybody Hates You
Why everybody hates data (and change)
To kick off series five, Alex Vail - Chief Executive at the Data Strategy Alliance, talks to Daisy about starting a new non-profit trade association to help businesses with digital transformation. Expect some sobering statistics on how (un)prepared many businesses are for big data as well as plenty of tips about how to manage major change programs. Key takeaways include: Data remains a massive challenge. It's a big technical challenge. It's a big hiring challenge. It's a big change chal...
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1 year ago
25 minutes

Why Everybody Hates You
Why everybody hates the National Trust
Celia Richardson, Director Of Communications and Audience Insight at the National Trust, talks to Daisy about navigating through political strife, putting audience at the heart of a comms plan, and tips for a successful career in communications. Key takeaways include: Being a big name, a national institution, isn't all roses and rainbows: yes, the press might take your call but they love to take a big name down a peg. It's also harder to please a niche group than everyone.Keep a close e...
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2 years ago
30 minutes

Why Everybody Hates You
Why everybody hates Pfizer
Richard Maughan, Senior Director, UK Policy and Public Affairs at Pfizer, talks to Daisy about keeping teams sane during a crisis and how to use the lessons from the pandemic to embed positive change. Key takeaways include: Collaboration and flexibility are key to progress. If we want to reap the benefits, we need to apply these tools with enthusiasm and experiment with bringing them into areas where they have previously been taboo.More exposure to your stakeholders isn't a guaranteed ...
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2 years ago
27 minutes

Why Everybody Hates You
Reputation and the cost of living crisis
A double-length episode with double the reputation geek fun: Reputation coach Daisy Powell-Chandler in conversation with Ed Coke, founder of Repute Associates about how brands can or should respond to the cost of living crisis in a way that builds their reputation. They look at examples of companies taking action to help consumers and distil some advice for brands thinking about how to communicate in tough times. In summary, we agree that: Context is key - and right now it's the economy...
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2 years ago
46 minutes

Why Everybody Hates You
Why everybody hates insurers
Daisy speaks to Mark Geoghegan, Editor of The Voice of Insurance, about why everybody hates insurers, how to survive after a meteorite strike, and how insurance both requires and feeds a good reputation. We dig into why economies - and countries - need and want insurers and how insurance can speed up the journey to net zero. And then we discuss if you can insure against reputation damage. Find all of our episodes - and full transcripts for each one - at https://www.buzzsprout.com/1121639
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2 years ago
28 minutes

Why Everybody Hates You
Why and how your company should be talking about sustainability
Daisy talks to Imogen Hitchcock, owner of communications agency Beaumont. Imogen helps companies to tell better stories and has a particular expertise in employee advocacy programs and in this episode the conversation is all about why and how organisations should better articulate their work on sustainability. This episode brings us to the end of our season focused on sustainability and reputation. It was actually the first interview recorded but we deliberately pushed it to the end bec...
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3 years ago
23 minutes

Why Everybody Hates You
Communicating the value of waste
Daisy talks to Dr Adam Read, External Affairs Director for SUEZ Recycling & Recovery UK, about how crucial it is that we talk about waste - and why it is hard to do. Along the way, this discussion touches on Roman waste-management practices, the huge changes in the sector over the past decade, the power of communicating through images, and the need for cross-industry co-operation. And what does it all mean for you? Adam's main pieces of advice for communicators in unglamorous sectors are ...
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3 years ago
34 minutes

Why Everybody Hates You
Net Zero jargon and the evolution of COP
Hayley Baines-Buffery, a Director at sustainability agency BRODIE Consulting talks to Daisy about why it matters whether we talk about net zero or carbon neutral, how climate talks have changed over the past decade, and what all of this means for businesses. And what does it all mean for you? Our key takeaways are: Companies that really look at their impact holistically (for example, B&Q) think about and measure emissions from products they sell and help consumers change behaviourB...
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4 years ago
27 minutes

Why Everybody Hates You
Social Impact and Sodexo
Angela Halliday from Sodexo talks to Daisy about how best to measure impact, how to choose what you focus on – and whether customers care. And what does it all mean for you? Our key takeaways are: Make clear commitments where you can get some depth and meet those commitments publicly in order to drive impactDon't just measure the easy KPIs - try to measure what matters most to your stakeholders. That might be best tracked as a qualitative, nuanced feeling instead of a ticked boxW...
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4 years ago
33 minutes

Why Everybody Hates You
Corporate reputation and human rights
Georgie Erangey from BRODIE Consulting talks to Daisy about how new human rights is as a concept, what the reputation risks are for companies, and whether there is any upside to getting this right. TLDR; don't do this for the accolades, do it for your conscience and as risk mitigation. Human rights and supply chain due diligence passed swiftly from a novelty to becoming a hygiene factor. You will rarely get credit for getting supply chain right - but it will protect you from supply chain inst...
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4 years ago
25 minutes

Why Everybody Hates You
M&S stay focussed on guiding principles
Daisy why retail is a lot like working in politics and also offers lessons on leadership - as well as gems on reputation and communication. Five key lessons stood out – three about leadership and two about communications. Let’s start with leadership: Define what you believe in, your starting principles and use them to inform all of your decisions. It will make those decisions easier – because you aren’t starting form scratch – but it also sets you up for the holy grail of reputation protectio...
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4 years ago
38 minutes

Why Everybody Hates You
TUI's Covid journey
Liz Edwards, Head of Communications at TUI, tells Daisy about repatriating thousands of customers and why IT systems were actually the biggest challenge that TUI faced when Covid hit. This insight into what goes on behind the scenes at a holiday company was totally fascinating. Some key lessons from Liz: Put the customer at the heart of whatever you are doing. This is an oldie but a goodie. And it can mean challenging some really important assumptions. For example, customers don't ca...
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4 years ago
33 minutes

Why Everybody Hates You
How McDonald's repurposed 26,000 eggs
Beth Hart, Vice President for Supply Chain and Brand Trust at McDonald's UK & Ireland talks to Daisy about how it felt to shut down McDonald's - and the important work that went on behind the scenes so that food did not go to waste. This discussion has it all: how to be a responsible member of a supply chain, the difficulties involved in quantifying trust, and even a cameo by Brexit. Beth shared some powerful reminders that are useful no matter which sector you work in: That doing the ri...
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4 years ago
36 minutes

Why Everybody Hates You
Asda: Communicating for a supermarket during a global pandemic
Chris Lowe, Senior Director of Corporate Affairs at Asda talks to Daisy about what happens at a supermarket when a global pandemic hits, how Covid has changed his relationships with MPs, and the innovations he'll be keeping when the pandemic is over. Key takeaways include: First, be realistic. In many situations the chances of your organization pleasing 100% of your stakeholders may be zero. So how else can you judge success? Are there better indicators that you can use to understand p...
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4 years ago
34 minutes

Why Everybody Hates You
How it felt to work at Zoom in 2020
Charlotte Holloway, UK&I Government Relations Director at Zoom talks to Daisy about joining a company that is growing at an extraordinary pace, what happens when Prime Ministers use your product and the importance of agency support. Key takeaways include: Growing fast is hard but exciting and that communication is key to mitigating any growing pains – that puts an extra burden on us as reputation professionals but also gives us an exciting role to playYou can’t tell the positive st...
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4 years ago
28 minutes

Why Everybody Hates You
Why everybody hates the financial sector
Rebecca Park, Managing Director of Corporate Affairs at UK Finance talks to Daisy about the real role of communications professionals, why working in an industry body is more interesting that you might think and, of course, why everybody hates bankers. She also dispenses some excellent advice, including: One of the most valuable roles we can play is to be the person in the room who identifies and manages risk. Building reputation isn't about talking to your customers about trust. ...
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5 years ago
33 minutes

Why Everybody Hates You
Usually on this podcast we talk a lot about the problems to avoid and examples to learn from. We help each other avoid beartraps in order to speed up learning. This episode is a bit different… Daisy speaks to Ariane Vickman, Head of Public Affairs at Starling Bank about the novel experience of working for an organisation with very few detractors. Key takeaways include: - how to use purpose to make practical change - why simplicity matters, in so many ways - and why Starling wants to carry ot...