Usually on this podcast we talk a lot about the problems to avoid and examples to learn from. We help each other avoid beartraps in order to speed up learning. This episode is a bit different… Daisy speaks to Ariane Vickman, Head of Public Affairs at Starling Bank about the novel experience of working for an organisation with very few detractors. Key takeaways include: - how to use purpose to make practical change - why simplicity matters, in so many ways - and why Starling wants to carry ot...
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Usually on this podcast we talk a lot about the problems to avoid and examples to learn from. We help each other avoid beartraps in order to speed up learning. This episode is a bit different… Daisy speaks to Ariane Vickman, Head of Public Affairs at Starling Bank about the novel experience of working for an organisation with very few detractors. Key takeaways include: - how to use purpose to make practical change - why simplicity matters, in so many ways - and why Starling wants to carry ot...
A double-length episode with double the reputation geek fun: Reputation coach Daisy Powell-Chandler in conversation with Ed Coke, founder of Repute Associates about how brands can or should respond to the cost of living crisis in a way that builds their reputation. They look at examples of companies taking action to help consumers and distil some advice for brands thinking about how to communicate in tough times. In summary, we agree that: Context is key - and right now it's the economy...
Why Everybody Hates You
Usually on this podcast we talk a lot about the problems to avoid and examples to learn from. We help each other avoid beartraps in order to speed up learning. This episode is a bit different… Daisy speaks to Ariane Vickman, Head of Public Affairs at Starling Bank about the novel experience of working for an organisation with very few detractors. Key takeaways include: - how to use purpose to make practical change - why simplicity matters, in so many ways - and why Starling wants to carry ot...