Usually on this podcast we talk a lot about the problems to avoid and examples to learn from. We help each other avoid beartraps in order to speed up learning. This episode is a bit different… Daisy speaks to Ariane Vickman, Head of Public Affairs at Starling Bank about the novel experience of working for an organisation with very few detractors. Key takeaways include: - how to use purpose to make practical change - why simplicity matters, in so many ways - and why Starling wants to carry ot...
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Usually on this podcast we talk a lot about the problems to avoid and examples to learn from. We help each other avoid beartraps in order to speed up learning. This episode is a bit different… Daisy speaks to Ariane Vickman, Head of Public Affairs at Starling Bank about the novel experience of working for an organisation with very few detractors. Key takeaways include: - how to use purpose to make practical change - why simplicity matters, in so many ways - and why Starling wants to carry ot...
Asda: Communicating for a supermarket during a global pandemic
Why Everybody Hates You
34 minutes
4 years ago
Asda: Communicating for a supermarket during a global pandemic
Chris Lowe, Senior Director of Corporate Affairs at Asda talks to Daisy about what happens at a supermarket when a global pandemic hits, how Covid has changed his relationships with MPs, and the innovations he'll be keeping when the pandemic is over. Key takeaways include: First, be realistic. In many situations the chances of your organization pleasing 100% of your stakeholders may be zero. So how else can you judge success? Are there better indicators that you can use to understand p...
Why Everybody Hates You
Usually on this podcast we talk a lot about the problems to avoid and examples to learn from. We help each other avoid beartraps in order to speed up learning. This episode is a bit different… Daisy speaks to Ariane Vickman, Head of Public Affairs at Starling Bank about the novel experience of working for an organisation with very few detractors. Key takeaways include: - how to use purpose to make practical change - why simplicity matters, in so many ways - and why Starling wants to carry ot...
