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WH-THE-TECH!?!
Padma Hari & Oshiya Savur
35 episodes
6 months ago
What’s the real impact of AI on company valuations? We sat down with Rachel Ten Brink—a marketer, founder, and now investor—who’s been at the forefront of digital transformation since launching her DTC startup Scentbird in 2013. In this insightful conversation, Rachel shares: 🔹 Where AI has already made its mark—and where the real growth is happening 🔹 Why financial metrics matter more than just “AI for the sake of AI” 🔹 How ChatGPT is reshaping marketing (hint: a new channe...
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What’s the real impact of AI on company valuations? We sat down with Rachel Ten Brink—a marketer, founder, and now investor—who’s been at the forefront of digital transformation since launching her DTC startup Scentbird in 2013. In this insightful conversation, Rachel shares: 🔹 Where AI has already made its mark—and where the real growth is happening 🔹 Why financial metrics matter more than just “AI for the sake of AI” 🔹 How ChatGPT is reshaping marketing (hint: a new channe...
Show more...
Technology
Education,
Business,
Marketing,
How To
Episodes (20/35)
WH-THE-TECH!?!
Impact of AI on Company Valuations
What’s the real impact of AI on company valuations? We sat down with Rachel Ten Brink—a marketer, founder, and now investor—who’s been at the forefront of digital transformation since launching her DTC startup Scentbird in 2013. In this insightful conversation, Rachel shares: 🔹 Where AI has already made its mark—and where the real growth is happening 🔹 Why financial metrics matter more than just “AI for the sake of AI” 🔹 How ChatGPT is reshaping marketing (hint: a new channe...
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6 months ago
32 minutes

WH-THE-TECH!?!
HR Reinvention in the Age of AI
How can organizations embrace AI while maintaining a strong culture? Our long-time friend, Ed Slusser, shares his insights on preparing businesses for AI adoption. With experience spanning Saks Fifth Avenue, tech startups, Panera Bread, and Revlon, Ed offers a unique perspective on the evolving role of HR in this transformation. Here are some key takeaways from our conversation: 🔹 AI’s Impact on Culture – How to design an organization ready for continuous change 🔹 The HR Business Partner Evo...
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7 months ago
34 minutes

WH-THE-TECH!?!
How are Retailers and Brands Rethinking Marketing?
How are brands and retailers rethinking marketing today? We discuss the impact of retailer media on all things national, shopper, and trade marketing with Peter V S Bond. As the host of The CPG Guys and head of client engagement at Flywheel, his point of view was so on point. Here are some key takeaways: ✅Split of retailer media dollars by Amazon, Walmart and other retailers ✅Emergence of marketplaces, and how brands can navigate different retailers ✅The new meas...
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7 months ago
45 minutes

WH-THE-TECH!?!
How to scale a brand with AI?
Paola Peretti, CEO of Lush Home Decor and former CDO at Moncler & Fresh, shares invaluable insights on adopting AI for business growth. If you're exploring AI for yourself or your company, this is a must-listen! Key Takeaways: ✅ The evolving consumer journey in a hyper-connected world ✅ Gaining organizational buy-in for AI & digital adoption ✅ Understanding the true meaning of a content factory & how to build one We could have spoken with Paola for hours—her expertise is unm...
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8 months ago
42 minutes

WH-THE-TECH!?!
New Business Model
Much has been said about managing the personal touch while scaling the services model. Glam Squad has found a way to create a cult following amongst an affluent audience delivering beauty services at your fingertips in top metropolitan cities. Meet David Goldweitz, the CEO of Glam Squad. Investment banker turned into entrepreneur. We discuss the following: - What it takes to create a modular business model for both stylists and consumers - Maintaining high standards for service a...
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8 months ago
33 minutes

WH-THE-TECH!?!
Leading Iconic Brands, Owning Credibility in Digital Age.
We sit down with David Rubin, the Chief Brand and Communications officer at the New York Times, (Wire cutter) to discuss how to manage authenticity, and credibility in times of mistrust and fast-paced change. We discuss the following: ✅ Emphasizing Quality Journalism as a Core Value ✅ Balancing Tradition with Modernization ✅The Role of Marketing in Supporting Journalism
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9 months ago
38 minutes

WH-THE-TECH!?!
Transformation Roadmap to 2030
Setting the stage for 2025 themes. Tune in to listen to our hosts Padma Hari and Oshiya Savur talk about the Transformation roadmap to 2030. With 2025 already shaking things up significantly, change is on everyone's mind. For any sized enterprise, it is critical to build and think about resiliency. Demand Generation, profit, and cost of goods are all up for the disruption in the highly volatile world that we live in. Key takeaways: ✅ Macro trends and observations that will have a meaningful ...
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9 months ago
35 minutes

WH-THE-TECH!?!
Level up! Geopolitical, geoeconomics impacts on consumer & businesses
Level up! Geopolitical, and geoeconomic impacts on consumer & businesses Tune in to hear @Catherin Roggero-Lovisi, Ex-Ravlon, Christian Louboutin, L'oreal. Having worn many hats at senior levels in many companies, countries, and categories, Catherine brings to the table a very high-level narrative on the impact of politics and economics on business today and their implications for tomorrow. She synthesizes some very complex problems with such ease. Here's what we talk about : ...
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10 months ago
42 minutes

WH-THE-TECH!?!
Are old Consumer Research Tactics Irrelevant now?
𝐀𝐫𝐞 𝐨𝐥𝐝 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐭𝐚𝐜𝐭𝐢𝐜𝐬 𝐢𝐫𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐧𝐨𝐰? Tune in to hear Gautam Kanumuru, Co-Founder & CEO of Yogi, an insights platform that reads, summarizes and benchmarks ratings & reviews. We loved hearing his very informed opinion on how the omni shopping experience is creating more opportunities for consumer insight mining. Here’s a quick snapshot of what we discussed: ✅ Short, medium, and long-term applications of analyzing ratings and reviews ✅ The role of AI agents in shaping...
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11 months ago
39 minutes

WH-THE-TECH!?!
Comprehensive ecom Framework for Large Enterprises
We’re excited to share insights from @Adrianne Del Sol, VP/GM of Digital and Omnichannel Marketing at Kimberly-Clark. With her deep experience spanning supply chain, brand marketing, and digital transformation, Adrianne offers a unique and valuable perspective on the evolving world of e-commerce. In this session, she dives into: 🔹 The differing paths to purchase for Gen Z, Millennials, and Gen X 🔹 The role of Revenue Growth Management in driving profitable growth in e-commerce 🔹 How to maximi...
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1 year ago
44 minutes

WH-THE-TECH!?!
Tech stack for any sized enterprise
Tune in to hear @Chris and @Oskar, Founders of Firstmovr, an educational organization dedicated to e-commerce, propose a framework for thinking about a tech stack encompassing content, media, and measurement.
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1 year ago
46 minutes

WH-THE-TECH!?!
Ecomm Framework for Large Enterprises
1 year ago
38 minutes

WH-THE-TECH!?!
Evolution of Digital in CPG and Role of AI
1 year ago
36 minutes

WH-THE-TECH!?!
An entrepreneur's pov on hottest tech bets today
An entrepreneur's POV on the hottest tech bets today! Tune in to hear Dan Wittner, Board Adviser & Entrepreneur. He brings together a unique perspective where technology meets retail, having spent over a couple of decades in both. In this episode, we talk about the following: •The role of technology in bringing about social change. •Technologies that have been game-changing and ones that keep trying! •Coopetition! Super interesting and why Dan thinks it is the future. Enjoy the WH-THE-T...
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1 year ago
45 minutes

WH-THE-TECH!?!
How will the CEO/CMO role change with Gen AI?
How will the CEO/CMO role change with Gen AI? Tune in to hear the iconic @Jue Wong, Former CEO of Olaplex. We have admired Jue's career for a long time and finally had a chance to hear live from her. While we spoke a lot about technology, her leadership stories were truly priceless. How to master technology for a businessSynthetic audiences and artificial humansThe importance of legacy knowledge in an organization undergoing transformation
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1 year ago
45 minutes

WH-THE-TECH!?!
Unified Retail Experience - Why Omnichannel is no Longer Relevant?
Why is omnichannel no longer relevant? Tune in to hear from Sarah Hofstetter - President of Profitero, and Rachel Tipograph - Founder & CEO of MikMak. These two senior executives in the commerce marketing technology space share invaluable insights on how the shopping landscape is evolving: • Why does "omnichannel sucks" and gets in the way of consumer-led commerce strategies? • Value of common sense in the age of data • Macroeconomic and consumer trends that will impact commerce i...
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1 year ago
35 minutes

WH-THE-TECH!?!
Ecomm Framework for E-Retail, DTC and Pureplays
Ecomm framework for DTC, Ecomm and pureplay Tune in to hear Jaime Crespo, GM at Nestle Health Sciences (Puritan's pride, Persona, Nestle Nutrition store). As someone who has seamlessly navigated Unilever, Amazon, Harry's and now Nestle, he had excellent insights to share about how to think about ecomm frameworks and more. We discuss topics like: •What is a relational DTC? •How to chase anecdotes from DTC to fuel your omnichannel retailers •The importance of brand in digital channels Enjoy...
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1 year ago
44 minutes

WH-THE-TECH!?!
Owning brand truth in the age of misinformation?
1 year ago
34 minutes

WH-THE-TECH!?!
How to manage consumer lifecycle for large and small enterprises?
Tune in to hear @Ken, Former-CMO at Dr. Praeger. Having worked at blue chip companies like Pepsico, Henkel and PE-backed firms, Ken has a very unique perspective on how to drive measureable marketing for different brand sizes. In this episode we explore the following: - Four pillars of consumer lifecyel and KPIs to measure it - How to hack expensive consumer segmentation to closer with your consumer? - Importance of SEO even now in your total consumer journey
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1 year ago
44 minutes

WH-THE-TECH!?!
How to manage ecommerce with fluctuating demand?
How to manage e-commerce with fluctuating demand? Tune in to hear Marc Palomeque Castilla, EX VP/GM of E-commerce, Reckitt. We draw on his experience about managing e-commerce during COVID-19 where they saw crazed demand for disinfecting products AND channels. We speak about the following: ● The value of building digital infrastructure for future-proofing business. ● Where Generative AI is already adding value in e-commerce fulfillment models. ● Holistic view of marketing investment from ...
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1 year ago
44 minutes

WH-THE-TECH!?!
What’s the real impact of AI on company valuations? We sat down with Rachel Ten Brink—a marketer, founder, and now investor—who’s been at the forefront of digital transformation since launching her DTC startup Scentbird in 2013. In this insightful conversation, Rachel shares: 🔹 Where AI has already made its mark—and where the real growth is happening 🔹 Why financial metrics matter more than just “AI for the sake of AI” 🔹 How ChatGPT is reshaping marketing (hint: a new channe...