What’s the real impact of AI on company valuations? We sat down with Rachel Ten Brink—a marketer, founder, and now investor—who’s been at the forefront of digital transformation since launching her DTC startup Scentbird in 2013. In this insightful conversation, Rachel shares: 🔹 Where AI has already made its mark—and where the real growth is happening 🔹 Why financial metrics matter more than just “AI for the sake of AI” 🔹 How ChatGPT is reshaping marketing (hint: a new channe...
All content for WH-THE-TECH!?! is the property of Padma Hari & Oshiya Savur and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
What’s the real impact of AI on company valuations? We sat down with Rachel Ten Brink—a marketer, founder, and now investor—who’s been at the forefront of digital transformation since launching her DTC startup Scentbird in 2013. In this insightful conversation, Rachel shares: 🔹 Where AI has already made its mark—and where the real growth is happening 🔹 Why financial metrics matter more than just “AI for the sake of AI” 🔹 How ChatGPT is reshaping marketing (hint: a new channe...
How are Retailers and Brands Rethinking Marketing?
WH-THE-TECH!?!
45 minutes
7 months ago
How are Retailers and Brands Rethinking Marketing?
How are brands and retailers rethinking marketing today? We discuss the impact of retailer media on all things national, shopper, and trade marketing with Peter V S Bond. As the host of The CPG Guys and head of client engagement at Flywheel, his point of view was so on point. Here are some key takeaways: ✅Split of retailer media dollars by Amazon, Walmart and other retailers ✅Emergence of marketplaces, and how brands can navigate different retailers ✅The new meas...
WH-THE-TECH!?!
What’s the real impact of AI on company valuations? We sat down with Rachel Ten Brink—a marketer, founder, and now investor—who’s been at the forefront of digital transformation since launching her DTC startup Scentbird in 2013. In this insightful conversation, Rachel shares: 🔹 Where AI has already made its mark—and where the real growth is happening 🔹 Why financial metrics matter more than just “AI for the sake of AI” 🔹 How ChatGPT is reshaping marketing (hint: a new channe...
