What’s the real impact of AI on company valuations? We sat down with Rachel Ten Brink—a marketer, founder, and now investor—who’s been at the forefront of digital transformation since launching her DTC startup Scentbird in 2013. In this insightful conversation, Rachel shares: 🔹 Where AI has already made its mark—and where the real growth is happening 🔹 Why financial metrics matter more than just “AI for the sake of AI” 🔹 How ChatGPT is reshaping marketing (hint: a new channe...
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What’s the real impact of AI on company valuations? We sat down with Rachel Ten Brink—a marketer, founder, and now investor—who’s been at the forefront of digital transformation since launching her DTC startup Scentbird in 2013. In this insightful conversation, Rachel shares: 🔹 Where AI has already made its mark—and where the real growth is happening 🔹 Why financial metrics matter more than just “AI for the sake of AI” 🔹 How ChatGPT is reshaping marketing (hint: a new channe...
Unified Retail Experience - Why Omnichannel is no Longer Relevant?
WH-THE-TECH!?!
35 minutes
1 year ago
Unified Retail Experience - Why Omnichannel is no Longer Relevant?
Why is omnichannel no longer relevant? Tune in to hear from Sarah Hofstetter - President of Profitero, and Rachel Tipograph - Founder & CEO of MikMak. These two senior executives in the commerce marketing technology space share invaluable insights on how the shopping landscape is evolving: • Why does "omnichannel sucks" and gets in the way of consumer-led commerce strategies? • Value of common sense in the age of data • Macroeconomic and consumer trends that will impact commerce i...
WH-THE-TECH!?!
What’s the real impact of AI on company valuations? We sat down with Rachel Ten Brink—a marketer, founder, and now investor—who’s been at the forefront of digital transformation since launching her DTC startup Scentbird in 2013. In this insightful conversation, Rachel shares: 🔹 Where AI has already made its mark—and where the real growth is happening 🔹 Why financial metrics matter more than just “AI for the sake of AI” 🔹 How ChatGPT is reshaping marketing (hint: a new channe...
