In this lively episode of Western Fashion Behind the Scenes, Ashley Jackson interviews Shantelle Girard, the dynamic founder of Rancher Hat Bar, a rapidly expanding Western lifestyle brand.
Shantelle shares her inspiring journey from crafting custom hats at her kitchen table to building a nationally recognized brand with seven locations and a devoted following.
What began as a vintage camper turned traveling hat bar has evolved into brick-and-mortar stores across the U.S., including Folsom, Scottsdale, Denver, Waco, Dallas, and soon Nashville in early 2025. She also envisions Rancher Hat Bar as a global brand, with aspirations to expand internationally, starting with Canada.
Shantelle emphasizes Rancher's commitment to blending fashion-forward designs with respect for Western roots, a reflection of her upbringing split between rural and urban influences. Her early memories of crafting jewelry on her family’s turquoise-rich property in New Mexico and her teenage experiences at Country Thunder music festivals ignited her passion for Western fashion.
Managing rapid growth hasn’t been without challenges, from navigating state-specific regulations to running a business with a 50-member team, including operations, marketing, events, and retail staff. Shantelle credits her success to her team's dedication and her relentless focus on brand development, drawing inspiration from other female entrepreneurs like Sarah Blakely and Kimes Ranch founders. Her leadership style fosters collaboration, empowering women to thrive in a traditionally male-dominated industry.
Listeners will love Shantelle’s candid insights into the highs and hurdles of building a Western empire, her vision of Rancher Hat Bar as synonymous with cowboy hat customization, and her advice to aspiring entrepreneurs: stay driven, embrace challenges, and keep evolving. This episode celebrates the intersection of hard work, creativity, and community in the Western lifestyle space.
Key Highlights:
Shantelle’s Journey:
Expansion Goals:
Challenges & Growth:
Inspiration & Superpower:
Personal Story:
Advice for Listeners:
Guest: Shantelle Girard
Host: Ashley Jackson
In this episode of Western Fashion Behind the Scenes, I sit down with the multi-talented Lacey Shelby-Mitsche, founder of Hey Hottie Co., a cosmetics and beauty brand that embodies empowerment and authenticity. Lacey shares her journey of building a multifaceted life as a content creator, hairstylist, business owner, real estate investor, and mother of four—all while inspiring women to embrace their individuality and strength.
💡 Lacey's wisdom shines through as she discusses balancing her many roles, how she approaches brand collaborations with integrity, and her philosophy of giving more than you take. We also dive into the power of appreciation, resilience, and the importance of supporting other women in an often-challenging industry.
This episode is packed with inspiration, heart, and practical advice for anyone navigating entrepreneurship, creativity, and life’s challenges.
🌟 New Episode Alert! 🌟
"Let me tell you, this woman is the definition of unstoppable! 💪 Lacey Mitsche founder of Hey Hottie Co., joins me on Western Fashion Behind the Scenes to share her incredible journey of doing it all—business, beauty, real estate, and being a rockstar mom.
✨ Favorite Quote from the Episode:‘There’s no shame in living a multifaceted, multidimensional life. You can do it all, and you can do it your way.’ – Lacey Mitsche
💬 We talk about:💄 Building her brand, Hey Hottie Co.💼 How to authentically connect with brands👩👧👦 Balancing life as a mom and entrepreneur💌 The importance of women lifting each other up
Follow Lacey on Instagram @laceymitscheofficial
You don’t want to miss this dose of inspiration. 🌵💋
#WesternFashionBehindTheScenes #HeyHottieCo #EmpoweredWomenEmpowerWomen #MultifacetedLife #ContentCreatorGoals #BeautyAndStrength #WesternFashionPodcast
Let’s inspire more women to live boldly, dream big, and stay true to themselves!
Ashley from Western Fashion Behind the Scenes interviews Lexi Hoagland, founder of Cowgirls and Cocktails and a marketing specialist at Lane Boots. The discussion delves into Lexi’s unique background and her passion for the Western industry, which led her from a career in construction to founding a women’s networking group and working in the Western fashion sector. Lexi shares insights into the mission of Cowgirls and Cocktails, its impact on women's networking, and organizing unique events like the upcoming Vegas tea party. She also talks about her journey with Lane Boots, highlighting the brand's innovative designs and influencer marketing strategies. The conversation closes with future events planned for Cowgirls and Cocktails, emphasizing the importance of curiosity, networking, and passion in career growth.
#1 Takeaway ? Be curious. Come from a learners mindset.
#2. No one is going to scream your name, louder than yourself. When you get in a room with women who care, ask for what you want!
Find Lexi on Instagam at @lexihoagland
Find Cowgirls & Cocktails on Instagram @cowgirlsandcocktails_
Attend the NFR Vegas Tea Party! It's Free! Click Here!
For more information on Lane Boots, visit laneboots.com.
In this episode of the Cowboy Boot Podcast, Ashley interviews Lindsay Rosser-Sumpter, a renowned rodeo figure and fashion icon. Discussing Lindsay's fascinating career in rodeo, the interview covers her roles from a family deeply rooted in the rodeo industry to becoming the commissioner of the Women's Rodeo World Championship, the largest all-female rodeo event. The episode highlights Lindsay's award recognitions, the inclusion of various women’s sports, and the growth and future of women’s rodeo.
Key moments include the impact of breakaway roping and efforts to bring it into mainstream events, and Lindsay's perspective on supporting female athletes of all levels. The addition of goat tying.
Additionally, Ashley and Lindsay discuss the importance of role models in rodeo and Lindsay’s aspirations to make women's rodeo a household name.
Contact Linsay lsumpter@wrwc.rodeo
This episode is an edutainment segment hosted by The Boot Babe