In this episode of Western Fashion Behind the Scenes, I sit down with the multi-talented Lacey Shelby-Mitsche, founder of Hey Hottie Co., a cosmetics and beauty brand that embodies empowerment and authenticity. Lacey shares her journey of building a multifaceted life as a content creator, hairstylist, business owner, real estate investor, and mother of four—all while inspiring women to embrace their individuality and strength.

💡 Lacey's wisdom shines through as she discusses balancing her many roles, how she approaches brand collaborations with integrity, and her philosophy of giving more than you take. We also dive into the power of appreciation, resilience, and the importance of supporting other women in an often-challenging industry.

This episode is packed with inspiration, heart, and practical advice for anyone navigating entrepreneurship, creativity, and life’s challenges.

🌟 New Episode Alert! 🌟

"Let me tell you, this woman is the definition of unstoppable! 💪 Lacey Mitsche founder of Hey Hottie Co., joins me on Western Fashion Behind the Scenes to share her incredible journey of doing it all—business, beauty, real estate, and being a rockstar mom.

✨ Favorite Quote from the Episode:‘There’s no shame in living a multifaceted, multidimensional life. You can do it all, and you can do it your way.’ – Lacey Mitsche

💬 We talk about:💄 Building her brand, Hey Hottie Co.💼 How to authentically connect with brands👩‍👧‍👦 Balancing life as a mom and entrepreneur💌 The importance of women lifting each other up




Follow Lacey on⁠ Instagram @laceymitscheofficial⁠

You don’t want to miss this dose of inspiration. 🌵💋

#WesternFashionBehindTheScenes #HeyHottieCo #EmpoweredWomenEmpowerWomen #MultifacetedLife #ContentCreatorGoals #BeautyAndStrength #WesternFashionPodcast

• “There’s no shame in living a multifaceted, multidimensional life. You can do it all and still stay true to yourself.”
• “Appreciation is everything. When you value people, they grow in value.”
• “Give to others before you ask for anything. Relationships built on trust and authenticity last a lifetime.”
• “When women support women, there’s nothing we can’t overcome.”




Let’s inspire more women to live boldly, dream big, and stay true to themselves!