When most people talk about AI in healthcare, the conversation gets crowded fast—hype, fear, jargon, and yet another “innovative solution.” But for Justin Mardjuki, CEO of Savant, the focus is simple: help urgent care teams deliver better care, faster, with less stress—and actually connect with patients again.
In this episode, Michael and Nick sit down with Justin to explore how Savant is putting a truly human spin on clinical AI. From reducing documentation burdens and improving chart quality to making EMR integration less painful, Savant is doing more than just talk about outcomes—they’re proving them, chart by chart, shift by shift.
You’ll hear how AI can empower clinicians, boost billing accuracy, and improve the patient experience—without taking over the exam room. We also talk about real adoption barriers, AI fatigue, and what it actually takes to change behavior in a system built on routine.
This one’s packed with smart takes, real examples, and a grounded perspective on the future of AI in urgent care.
🔍 In This Episode, You’ll Learn:
🧾 Why AI-powered documentation is more than just a “nice to have”📉 How to reduce late charts and missed billing opportunities without EMR overhauls🧠 What it really takes to get clinicians to trust and adopt new tech👁️ How AI is helping bring back eye contact and real conversation at the point of care🚀 Why seeing is believing—and how 100 charts can change your workflow for good
🧠 About Our Guest:
Justin Mardjuki is the Co-Founder and CEO of Savant, a clinical AI platform purpose-built for acute care. With a background in healthcare tech and leadership roles at companies like Box and Lifeline, Justin brings both the innovation mindset of Silicon Valley and the practical understanding of frontline medical challenges. Together with his team (including a co-founder who’s an emergency doc), he’s helping urgent care clinics chart faster, bill better, and bring humanity back to medicine.
🔗 Resources & Mentions:
Visit Savant → sayvant.com
Connect with Justin → https://www.linkedin.com/in/justin-mardjuki/
Learn more about the company → https://www.linkedin.com/company/sayvant/
💬 Stay Connected:
Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Want to be a guest, recommend someone for the show, or ask a question? Reach out! We’d love to hear from you! Email us at hello@patientcaremarketingpros.com
🎵 Intro/Outro Music by Devin Smith:
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
When most people talk urgent care, they talk speed, efficiency, and volume. But for Megan Bell—Director of Enterprise Performance Excellence at FastMed—leading 44 clinics across North Carolina means something deeper.
In this episode, Michael and Nick sit down with Megan to explore what it really takes to build strong culture, foster true team connection, and lead with intentionality in today’s high-pressure healthcare landscape. With a background that spans creative agencies, corporate mentoring, higher education, and healthcare operations, Megan brings a one-of-a-kind leadership perspective to the urgent care space. She champions what she calls “Graceful Leadership”—a powerful blend of communication, empathy, and confident presence—and shares how that mindset is transforming culture and performance across FastMed.
From scaling team energy across dozens of locations to the underrated value of fun, productive meetings, this episode is packed with insights for urgent care leaders, operators, and rising healthcare professionals looking to create real impact from the inside out.
We talk about the power of creative thinking, what happens when you prioritize people over processes, and why leading with joy isn’t a gimmick—it’s a strategy.
🔍 In This Episode, You’ll Learn:
🏥 What it takes to build and protect clinic culture across 44 urgent care locations🎯 Why clear, consistent communication is the foundation of strong leadership🧠 How creative energy and storytelling skills transfer into healthcare operations🤝 Why empathy, vulnerability, and fun matter more than job titles🚀 What “Graceful Leadership” really means—and how it can empower your team
🧠 About Our Guest:
Megan Bell is the Director of Enterprise Performance Excellence at FastMed, where she leads strategic initiatives across 44 North Carolina-based urgent care clinics. A versatile leader with a background in higher education, creative agencies, and corporate training, Megan thrives at the intersection of project management, communication, and culture. Her signature leadership approach—Graceful Leadership—emphasizes empathy, confidence, self-awareness, and inclusion. She’s passionate about helping people grow and believes trust, respect, and fun are non-negotiables in successful teams.
🔗 Resources & Mentions:
Connect with Megan → https://www.linkedin.com/in/meganrbell/
💬 Stay Connected:
Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Want to be a guest, recommend someone for the show, or ask a question? Reach out! We’d love to hear from you! Email us at hello@patientcaremarketingpros.com
🎵 Intro/Outro Music by Devin Smith:
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Nick and Michael are breaking down one of the most misunderstood dynamics in urgent care growth: the difference between brand-driven growth and service-driven growth — and why playing in the wrong lane can quietly drain your clinic's potential.
Whether you're running a multi-location chain or a single-location startup, this episode will help you diagnose what's really driving (or stalling) your patient volume.
Drawing from real conversations, discovery calls, and lessons from 200+ episodes, Nick and Michael unpack:
🏢 The two urgent care growth models — and why each demands a different strategy
💸 Why small clinics shouldn't try to “look big” (and what to focus on instead)
📉 What happens when big clinics forget about patient experience
🚦 The critical lever that separates a slow bleed from sustainable growth
👥 How reputation, reviews, and real service can outpace brand dollars
⚙️ Systemizing care, scaling operations, and when your culture starts to crack
This one is packed with real talk, real stats, and real strategy — delivered in classic Nick and Michael style. It’s a must-listen for clinic owners asking the hard questions about scale, service, and staying power in a saturated market.
🔗 Resources & Mentions:
💬 Stay Connected:
Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Want to be a guest, recommend someone for the show, or ask a question? Reach out! We’d love to hear from you! Email us at hello@patientcaremarketingpros.com
🎵 Intro/Outro Music by Devin Smith:
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
When most clinics talk growth, they talk volume. But at Denver Health’s Peña Urgent Care, leadership means something deeper. In this episode, Michael and Nick sit down with Dr. Lindsey Fish—Medical Director, educator, researcher, and community leader—to explore what it really means to deliver care where it’s needed most.
With over a decade of hands-on experience serving underserved populations, Dr. Fish shares how her clinic, embedded within a safety-net system, balances high acuity care with compassion, equity, and resilience. From federally qualified funding structures to a radically human-first approach to leadership, this conversation pulls back the curtain on a side of urgent care that’s often unseen—but incredibly impactful.
We talk about the growing importance of primary care, how urgent care and academic medicine intersect, and why true healthcare transformation starts by listening—to both patients and providers.
This episode is full of insight for healthcare leaders, clinicians, and operators who believe in building something bigger than business.
🔍 In This Episode, You’ll Learn🏥 What it’s like to run one of the nation’s largest FQHC-affiliated urgent cares❤️ Why emotional burdens—not clinical challenges—are often the hardest part of patient care📊 How federally funded clinics balance reporting, quality, and access for underserved patients🤝 Why leadership in healthcare must prioritize team support, culture, and burnout prevention🎒 How grassroots community outreach—like backpack drives and trunk-or-treats—becomes real marketing
🧠 About Our GuestDr. Lindsey Fish is the Medical Director of Peña Urgent Care Clinic at Denver Health and an Associate Professor of Medicine at the University of Colorado School of Medicine. With over 10 years of experience running a high-acuity FQHC urgent care that sees 27,000+ visits annually, Dr. Fish is a respected leader in clinical operations, underserved care, and medical education.
She’s also a published researcher, national speaker, Editor-In-Chief of the Journal of Urgent Care Medicine, and board member for both the College of Urgent Care Medicine and the Urgent Care College of Physicians.
When she’s not leading teams or training the next generation of clinicians, you’ll find her skiing, hiking, or exploring the Colorado mountains with her family.
🔗 Resources & MentionsConnect with Dr. Fish → LinkedIn
💬 Stay Connected
Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Want to be a guest, recommend someone for the show, or ask a question? Reach out! We’d love to hear from you! Email us at hello@patientcaremarketingpros.com
🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
This week’s episode features a clip from our recent webinar, From Summer Slump to Seasonal Surge: Marketing Strategies that Drive Patient Volume from Fallto Spring, on navigating urgent care seasonality and paid ad strategy — and it’s all about helping your clinic stay ahead during the busiest months of the year.
We break down:
🍂 Why patient volume spikes from fall through early spring
🎣 The “fisherman” analogy — why this is the time to cast a bigger net, not pull back
👥 How to prepare your team for the busy season and keep morale high
💻 Why Google Ads remain the lifeblood of patient acquisition
🎯 How to target the right patients with timely, relevant messages
📅 Matching your campaigns to the season — from flu shots to holiday hours
If your clinic is heading into peak season, this episode will help you make the most of every opportunity — not just by staying busy, but by building long-term patient growth.
🔗 Resources & Mentions:
Access the webinar: https://offer.patientcaremarketingpros.com/diy-toolkit
💬 Stay Connected:
Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Want to be a guest, recommend someone for the show, or ask a question? Reach out—we’d love to hear from you! Email us at hello@patientcaremarketingpros.com🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
🎉 200 Episodes of Walk-Ins Welcome: From Startup Struggles to Industry Impact
Nick and Michael are in the studio for a special milestone: 200 episodes of Walk-Ins Welcome. What started with a Yeti mic and GarageBand has become a go-to podcast in the urgent care space — and today, they’re reflecting on what’s changed, what’s working, and what’s next.
This isn’t just a look back — it’s a masterclass in how consistent content, real conversations, and industry advocacy can fuel clinic growth and marketing clarity.
In this celebratory (and surprisingly actionable) episode, Nick and Michael unpack:
🎧 The origin story: Why they launched the podcast in 2021 (and almost quit)📈 What the data says: Top episodes, engagement trends, and listener insights🏥 How the podcast sparked client growth, urgent care connections, and real change📞 The Front Desk Evolution: From throwaway role to business-critical function💡 Why the future of urgent care is collaboration, not competition📹 Behind the scenes: studio upgrades, lessons learned, and awkward early episodes
Plus, they reveal what’s coming in 2026 — and it might just change how urgent cares across the country support each other.
This episode is packed with honest reflections, hilarious throwbacks, and forward-thinking strategy — all wrapped in gratitude for the listeners, clients, and community that made 200 episodes possible.
If you’ve ever felt like your work isn’t being seen, this is proof that showing up consistently does create impact. Thanks for being on the journey.
🔗 Resources & Mentions:
Episode 3: https://youtu.be/4YNhuyWEba4
Episode 98: https://youtu.be/7lkaOLj7bss
Episode 197: https://youtu.be/UN6IrRknKgg
💬 Stay Connected:
Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Want to be a guest, recommend someone for the show, or ask a question? Reach out! We’d love to hear from you! Email us at hello@patientcaremarketingpros.com
🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
When it comes to clinic marketing, most talk digital. But the smart ones don’t forget their roots. In this episode, Michael and Nick welcome back Rachel Davis, the marketing leader behind AFC Urgent Care’s 25 clinics across Tennessee, Georgia, and North Carolina. With over a decade of experience growing urgent care brands from the ground up, Rachel shares what it really takes to build trust, drive patient volume, and make your clinic unforgettable.
From a single social media campaign that brought in 92 patients in one day, to school partnerships, giant checks, and strategic giveaways—Rachel shows how blending grassroots marketing with digital execution isn’t just effective, it’s essential. Plus, we explore how she’s using AI to lead with empathy, boost team morale, and uncover performance insights that actually matter.
This one is packed with real-world strategies, leadership lessons, and bold ideas urgent care marketers and operators can use right now.
🔍 In This Episode, You’ll Learn:📈 How one back-to-school campaign reached every elementary school within a 5-mile radius🤝 Why blending community outreach with digital tactics creates deeper trust and stronger results💡 How AI can help leaders support teams, celebrate wins, and reduce burnout💬 The one big mindset shift that turns patient experience into patient retention🎯 Why “Local First, Digital Always” is more than a tagline—it’s a growth strategy🎁 Plus: Trunk-or-Treat tips, brand-aid giveaways, handwritten notes, and cotton candy
🧠 About Our Guest
Rachel Davis is the Marketing Director for DX Management, the franchisee of AFC Urgent Care operating 25 clinics across TN, GA, and NC—with more on the way. She brings over 10 years of hands-on marketing leadership in urgent care and a career that spans healthcare, franchise management, media, QSR, and education. Rachel is also a part-time professor and full-time champion of community-first marketing strategies that drive real results.
Outside of work, she’s a proud mom of two and a non-stop chauffeur to soccer, dance, piano, and more.
🔗 Resources & Mentions
Connect with Rachel → LinkedIn
💬 Stay Connected:
Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Want to be a guest, recommend someone for the show, or ask a question? Reach out! We’d love to hear from you! Email us at hello@patientcaremarketingpros.com
🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Nick and Michael are back, and this time, they're pulling no punches. In this candid and timely episode, they tackle one of the most sensitive but critical issues in urgent care marketing: knowing when your internal marketer has become a blocker, not a builder.
Whether you’re dealing with a family-hired marketer, an emotionally tied team member, or someone simply out of their depth, this conversation is for you.
Drawing from real stories and recent client experiences, Nick and Michael unpack:
🚩 The red flags of marketing bottlenecks💔 Why emotional loyalty can quietly sabotage your growth🎭📊 How to separate drama from data when making hard decisions🤝✨ What a true growth partner looks like — and how to find one📋🛠️ A clear, step-by-step framework for auditing, documenting, and (if needed) letting someone go
This episode isn’t about blame — it’s about clarity, accountability, and protecting your clinic’s future. Because if your internal marketing isn’t aligned with your goals, you’re not just stuck — you’re bleeding potential.
Nick and Michael also lay out how to avoid chaos before it starts: ownership of digital assets, documenting deliverables, and when to seek outside help.
If you're a clinic owner who's been feeling stuck, exhausted, or just unsure whether your marketing team is truly moving the needle, this episode is for you.
🔗 Resources & Mentions:
💬 Stay Connected:
Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Want to be a guest, recommend someone for the show, or ask a question? Reach out! We’d love to hear from you! Email us at hello@patientcaremarketingpros.com
🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
This episode features a powerful clip from our recent webinar, Becoming the Healthcare Brand: Build Loyalty, Drive Growth, and Own Your Market—and it's packed with practical insights for urgent care leaders looking to stand out.
We dive deep into the StoryBrand framework, walking through the 7 core questions that help you clarify your message, position your clinic as the trusted guide, and make your patients the true hero of your brand story.
We break down:
🦸♂️ How to identify your ideal patient as the hero of the story
🧠 Why it’s critical to frame the problem from the customer’s perspective
🧭 How to position your clinic as the trusted guide (not the main character)
🗺️ The importance of giving your patients a clear, simple plan
📣 What makes a call to action actually work
🏆 How to paint a picture of success—and highlight what’s at stake
🤝 Practical ways to build trust, stand out, and become the go-to choice in your market
Whether you're opening your first location or scaling a multi-site operation, this episode will help you rethink how you show up in a crowded healthcare market—and why your message may be the missing link between being seen and being chosen.
💬 Stay Connected:
Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Want to be a guest, recommend someone for the show, or ask a question? Reach out! We’d love to hear from you! Email us at hello@patientcaremarketingpros.com
🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
💥 When Patients Bleed, Do You Send Them Away—or Suture in More Revenue?
Every urgent care says they manage lacerations. But if your team isn’t trained—or confident—those walk-ins are walking out. And that’s revenue, reputation, and repeat visits you’re losing every single time.
In this episode, Michael and Nick sit down with Dr. Patrick O’Malley, a board-certified emergency physician and creator of The Laceration Course, an 8-hour CME training built specifically for urgent care teams. His mission? Help clinics stop referring out simple laceration cases—and start owning them, confidently and compliantly.
This conversation dives into the practical, clinical, and business impact of leveling up your team’s suturing skills. From preventing negative Google reviews to creating a repeatable, scalable service line, Patrick shares how urgent cares can stop bleeding patients (and dollars) to the ER.
Whether you're a clinic owner, medical director, or a provider looking to build confidence with procedures, this episode is your roadmap to making laceration management a true growth lever for your practice.
🔍 In This Episode, You’ll Learn:
🧵 Why most urgent cares say they handle lacerations—but many aren’t actually prepared🧑⚕️ How training APPs in suturing boosts patient retention, clinic revenue, and team morale📈 Real-life clinic results: from "sending out every laceration" to closing cases in-house🎓 What's inside The Laceration Course (and why it’s more than just how to suture)💬 The legal, billing, and charting tips that protect your practice and boost reimbursement📦 How Patrick ships real suture kits + video training directly to your team🌐 The future of remote procedural workshops, wearable tech, and virtual proctoring💡 And why investing in clinician education leads to better care—and better business
🧠 About Our Guest
Dr. Patrick O’Malley is a board-certified emergency physician with 18+ years of clinical experience and a deep commitment to improving procedural confidence in urgent care settings. As the creator of The Laceration Course with EB Medicine, he helps clinicians go beyond basic suturing and truly master the science, technique, and decision-making of laceration repair. Now working full-time in medical education and clinician training, Patrick brings both clinical credibility and entrepreneurial passion to the future of acute care.
🔗 Resources & Mentions
🧠 Explore The Laceration Course → www.ebmedicine.net📧 Contact Patrick → LinkedIn | Instagram
💸 Check out the $1 Trial of EB Medicine’s CME Library → includes urgent care-specific content
💬 Stay Connected:
Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Want to be a guest, recommend someone for the show, or ask a question? Reach out! We’d love to hear from you! Email us at hello@patientcaremarketingpros.com
🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
This week’s episode features a special clip from our Clinic Launch: The 90 Day Game Plan webinar we hosted back in March and it’s packed with practical, proven steps to open strong.
We break down:
📆 Why your marketing must start before day one💰 How to budget $6K–$10K over your first 90 days🏥 What really matters in your website (hint: it’s not spending $20K)📍 How to verify and set up your Google Business Profile the right way🔁 The exact 3-phase timeline every new clinic should follow🗣️ Why community outreach and digital ads should start before your grand opening📈 How to make your day 91 fully predictable—with data, not hope
Whether you're about to open or advising someone who is, this is the 90-day roadmap we’ve tested with real urgent care clinics, and it works.
🔗 Resources & Mentions:Access the webinar: https://offer.patientcaremarketingpros.com/diy-toolkit💬 Stay Connected:Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.Website: https://patientcaremarketingpros.comFacebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWAWant to be a guest, recommend someone for the show, or ask a question? Reach out—we’d love to hear from you! Email us at hello@patientcaremarketingpros.com🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Nick and Michael crack open one of the most controversial healthcare shifts in years, the One Big Beautiful Bill Act (OB-BBA), and what it could mean for urgent care clinics across the country.
📅 This episode was recorded on July 24, 2025. As with anything in healthcare policy, things may have shifted since then, but the strategies we cover are designed to hold strong no matter what unfolds.
With massive Medicaid changes, potential coverage losses, and growing financial pressure on rural and community-based care, this episode breaks down both sides of the OB-BBA debate — then gets straight to strategy.
Nick and Michael discuss practical moves you can make now to stay ahead, stay profitable, and stay available to the people who need you most. Because while some clinics will wait and hope for the best, the best clinics will adapt, adjust, and keep leading their communities.
🔗 Resources & Mentions:
Webinar from McDermott+ "Navigating the healthcare provisions of the One Big Beautiful Bill Act":
Reconciliation Roadmap Resource Center: https://www.mcdermottplus.com/resource/reconciliation-roadmap-resource-center/
💬 Stay Connected:
Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Want to be a guest, recommend someone for the show, or ask a question? Reach out—we’d love to hear from you! Email us at hello@patientcaremarketingpros.com
🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Most urgent care CEOs stay far from the weeds of marketing. But what happens when a leader decides to master it—and uses that knowledge to drive clinic growth, improve patient access, and lower acquisition costs?
In this episode, Michael and Nick sit down with Brent Kell, CEO of Valley Immediate Care, a nine-location urgent care group in Southern Oregon. For over two decades, Brent has not only led operations but rolled up his sleeves to run and refine his own marketing—blending geofencing, Google Ads, and innovative patient communication strategies to deliver measurable ROI.
From targeting sports tournaments and tourist hubs with hyper-local ads, to integrating AI voice and SMS systems that answer calls, book appointments, and reduce no-shows, Brent shares exactly how he’s using data to guide every marketing dollar. He also opens up about the KPIs that matter most, how to calculate your true cost per patient acquisition, and why the human touch still matters in a digital-first strategy.
Whether you’re an urgent care operator, a healthcare marketer, or a leader looking to better connect operations and patient growth, this conversation delivers proven, actionable tactics you can adapt right now.
🔍 In This Episode, You’ll Learn:
📍 How to use geofencing to target visiting sports teams, hotels, and RV parks for urgent care growth
💻 Why Google Ads remains the backbone of digital marketing—and how to maximize ROI
💬 How AI voice and text tools like Flip and Podium are cutting unanswered calls and booking more visits
📊 The KPI Brent tracks above all others to guide marketing investment decisions
🧠 Why top-of-mind brand awareness still matters in the era of digital attribution
🎥 How to repurpose evergreen seasonal content to boost reach year after year
🤝 Why CEOs should understand digital marketing—even if they don’t run the campaigns themselves
🧠 About Our Guest
Brent A. Kell, R.T. (R), is the Chief Executive Officer of Valley Immediate Care in Medford, Oregon, where he has led the growth from a single clinic to nine facilities since 2002. With over 30 years of healthcare management experience, he also serves as Limited License X-Ray Instructor and Program Director with the Oregon Board of Medical Imaging, among other leadership roles. An active volunteer in search and rescue and ski patrol, Brent brings both operational excellence and a passion for service to everything he does. Outside of work, he’s an avid hiker, skier, runner, and climber.
🔗 Resources & Mentions
Connect with Valley Immediate Care:
Website: valley-ic.com
Facebook: https://www.facebook.com/Valley.IC
YouTube: https://www.youtube.com/@valleyimmediatecare7659
Connect with Brent: https://www.linkedin.com/in/brent-kell-87a94919/
💬 Stay Connected:
Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Want to be a guest, recommend someone for the show, or ask a question? Reach out! We’d love to hear from you! Email us at hello@patientcaremarketingpros.com
🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
When patients walk in with a toothache, most urgent cares are forced to send them away. But what if you could treat the patient, deliver better care, and add a profitable new revenue stream without hiring more staff?
In this episode, Michael and Nick sit down with Dr. Maria Kunstadter and Leah Sigler, the powerhouse mother-daughter duo behind The TeleDentists, the first nationwide teledentistry platform. What started as a mission to expand dental access is now transforming urgent care operations across the country.
From reducing ER visits to giving urgent cares a simple “plug-and-play” dental service line, The TeleDentists are showing clinics how to diversify their services, support their communities, and grow their bottom line—all without overburdening their teams.
Whether you're an urgent care operator, an entrepreneur, or just curious about what’s next in healthcare delivery, this conversation is packed with insights you can act on today.
🔍 In This Episode, You’ll Learn:
🦷 What teledentistry actually is—and why urgent care patients are already asking for it💸 How urgent cares are turning dental calls into new revenue with zero new staff📆 The business model that makes this a done-for-you service line, not more work🏥 Why ERs and urgent cares are not equipped to handle dental patients—and how this solves it🚪 How to transform a broom closet into a revenue-generating dental consult space (seriously)🌎 Why The TeleDentists’ nationwide network is ready for Medicaid shifts, access gaps, and more🧒 Plus: The heartwarming story behind The Virtual Tooth Fairy and how it’s helping kids love dental care
🧠 About Our Guests
Dr. Maria Kunstadter is a pioneer in dental innovation with 35+ years in private practice, dozens of medical missions under her belt, and a long history of integrating dentistry with broader healthcare initiatives. As the CEO and co-founder of The TeleDentists, she advocates tirelessly for dental-medical integration, bringing strategic insight and deep clinical expertise to the future of virtual care.
Leah Sigler, President of The TeleDentists, brings a global health perspective and boots-on-the-ground experience—from Peace Corps service in Guatemala to driving major partnerships with Cigna, Aetna, and Procter & Gamble. She's also the creator of The Virtual Tooth Fairy, a program connecting kids with dental hygienists for fun, preventative education that lasts a lifetime.
🔗 Resources & Mentions
🌐 Visit theteledentists.com
Facebook: facebook.com/theteledentists
Instagram: instagram.com/teledentists
LinkedIn: linkedin.com/company/theteledentists
💬 Stay Connected:
Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Want to be a guest, recommend someone for the show, or ask a question? Reach out! We’d love to hear from you! Email us at hello@patientcaremarketingpros.com
🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
This week, we're pulling clips from our most recent webinar: 7 Ways Clinics Fail (and How to Make Sure Yours Doesn’t!). It’s a straight-shooting look at what keeps great clinics stuck, and exactly what to do instead.
If you’re still relying on word-of-mouth for patient growth or haven’t touched your lease since signing it, this one’s a must-listen.
This episode is a field guide for clinic owners who want to scale with intention, protect their margins, and build something that lasts.
🔥 In This Episode, You’ll Learn:📉 Why referrals aren’t a real growth strategy — and what to use instead⚖️ How to balance SEO and Ads without wasting money📍 Why your Google Business Profile might be costing you patients💸 The hidden lease and payer contract costs clinics often miss📊 How to track every patient like a lead (and why it changes everything)📈 When to expand services—and when to hit pause🏥 What really goes into building a lasting urgent care brand
🔗 Resources & Mentions:
Access the on-demand webinar: https://webinars.patientcaremarketingpros.com/7-ways-uc-fail-468594
💬 Stay Connected:
Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Want to be a guest, recommend someone for the show, or ask a question? Reach out—we’d love to hear from you! Email us at hello@patientcaremarketingpros.com
🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Nick and Michael dive headfirst into the urgent care hiring trap that quietly kills growth, reactive hiring, and what to do instead.
From frantic last-minute job posts to the slow erosion of culture one bad hire at a time, this episode pulls back the curtain on how most clinics approach hiring the wrong way. But it’s not just a rant, it’s a roadmap.
They break down how strategic hiring isn’t about filling seats. It’s about building momentum, protecting your culture, and stacking the right people in the right roles before you need them. If you’ve ever felt “staffed” one week and short the next, this one’s for you.
Whether you’re running lean or scaling fast, this episode reshapes how you think about talent, timing, and what it really means to build a team that lasts.
Forget fogging mirrors. Let’s talk about building something that actually breathes.
🔥 In This Episode, You’ll Hear:👥 Why reactive hiring creates chaos you never recover from📅 What it means to hire proactively and why most don’t⚙️ The hidden costs of panic hiring when someone quits🌱 How to build a team that grows your clinic not just staffs it🎯 The difference between hiring to fill a role and hiring to hit a goal💡 Why being fully staffed is a myth and a mindset problem
💬 Stay Connected:
Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Want to be a guest, recommend someone for the show, or ask a question? Reach out—we’d love to hear from you! Email us at hello@patientcaremarketingpros.com
🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Ava Winslow knows exactly where most urgent cares are bleeding revenue, and it starts at the front desk.
As the founding account executive on Flip’s healthcare vertical, Ava brings a sharp perspective on how conversational voice AI is transforming phone interactions into a competitive advantage for clinics. With a background that spans hospitality, enterprise SaaS, and now healthcare technology, she’s helping providers rethink what patient communication can and should look like.
In this episode, Ava joins Michael and Hannah in-studio for a conversation packed with insight, data, and a little bit of sass. Flip launched its healthcare solution just last year, and it’s already answering calls for hundreds of clinics, integrating with platforms like Experity, and driving real results—like reducing missed call rates by nearly 50% in just a week.
From missed calls and visit conversions to outbound engagement and integration deep dives, this episode offers a front-row seat to what the future of front desk support really looks like—and how urgent cares can start benefiting from it right now.
Whether you’re dealing with staffing gaps, scaling pains, or just tired of “press 1 for more frustration,” this one’s for you.
🔥 In This Episode, You’ll Learn:
📉 Why 40% missed call rates are more common than you think—and how Flip cuts that fast
📞 What “listen mode” is and how it builds a smarter, faster patient experience
🤖 Why voice AI isn’t about tricking patients, it’s about serving them better (with grace)
🔁 How Flip is using outbound calls to rebook canceled visits and recover revenue
💬 What patients really think about talking to AI—and why the results might surprise you
💡 How voice AI can support everything from labs and refills to RCM and visit reminders
🚀 Why partnerships like Flip + Experity are giving clinics an edge in patient communication
🔗 Resources & Mentions:
Connect with Ava Winslow on LinkedIn: https://www.linkedin.com/in/ava-winslow-529b94150/
Learn more about Flip: https://flipcx.com/
Need the replay of our latest webinar? Access the on-demand version: https://webinars.patientcaremarketingpros.com/front-desk-evolution
💬 Stay Connected:
Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Want to be a guest, recommend someone for the show, or ask a question? Reach out—we’d love to hear from you! Email us at hello@patientcaremarketingpros.com
🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
This week, Nick and Michael take a fiery deep dive into the origin of branding (yes, the cattle kind) and what it reveals about how urgent care clinics build reputation, loyalty, and trust in a crowded market.
From cowboys with hot irons to orange juice campaigns that changed breakfast forever, this episode explores how great brands aren’t just seen—they’re felt. Whether you're running one location or scaling across a region, understanding brand equity might be the missing piece to your growth strategy.
This isn't theory. It's a real-world look at how branding drives conversions, loyalty, and even ad performance—especially in the urgent care space, where most clinics still lead with a red sign and hope.
So saddle up! Because your brand might be the only thing that makes a patient choose your cow over the one across the street.
🔥 In This Episode, You’ll Hear:🐄 Why branding started with a hot iron and a cow🧠 How emotions—not logos—drive patient decisions🥤 What orange juice and urgent care have in common🚪 Why a mediocre brand makes even great care forgettable📈 How better branding lowers your cost per acquisition🏥 What fast food and urgent care chains get right (and wrong) about consistency
💬 Stay Connected:
Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Want to be a guest, recommend someone for the show, or ask a question? Reach out—we’d love to hear from you! Email us at hello@patientcaremarketingpros.com
🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Alan Ayers has helped shape urgent care as we know it, and he’s still helping operators across the country start, grow, and improve their clinics with smarter strategy and fewer missteps.
With nearly 20 years in the space, Alan has done it all: CEO, COO, consultant, dealmaker, and senior editor at The Journal of Urgent Care Medicine. He has also served on the board of the national Urgent Care Association and launched or advised on more urgent care centers than most people can count.
In this episode, he joins Nick and Michael to break down what separates thriving urgent cares from the ones that quietly fade out. From picking the right real estate to navigating contracts, marketing, and operations, this conversation is packed with insight for any physician, owner, or investor looking to get urgent care right the first time.
They dig into everything from location selection and naming strategy to digital presence, launch marketing, and how to avoid the common traps that sink new clinics before they ever get going.
Whether you’re opening your first center or reevaluating how to grow smarter, this episode is a must-listen. Alan’s perspective is grounded, practical, and hard-earned, and he’s not afraid to call out what’s working and what’s not in today’s market.
🔥 In This Episode, You’ll Learn:
📍 Why location is still the number one success factor and how to find your “A” spot using real data
💸 How low rent can become a high-cost mistake and what landlords don’t tell you
📊 What to look for in a startup budget and how much to spend on a grand opening campaign
🧠 Why your urgent care name and digital setup matter more than you think (especially on Google)
🚀 What makes a clinic launch fail and how the best urgent cares scale with intention
🗺️ How patient expectations like speed, service, and convenience should shape your operations
🏥 Why good front desk service matters just as much as great clinical care
🔗 Resources & Mentions:
Urgent Care Consultants: https://www.urgentcareconsultants.com
Alan’s Industry Resource Hub: https://www.alanayersurgentcare.com
Connect with Alan on LinkedIn: https://www.linkedin.com/in/alanayers/
Summer Surge On-Demand Experity Webinar:
https://www.experityhealth.com/webinars/drive-patient-visits-with-marketing-and-outreach/?utm_source=linkedin&utm_medium=li-lead-gen-form&utm_campaign=sumsurgeweb&utm_term=PE&utm_content=link
💬 Stay Connected:
Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Want to be a guest, recommend someone for the show, or ask a question? Reach out—we’d love to hear from you! Email us at hello@patientcaremarketingpros.com
🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Ira Pasternack has been in urgent care marketing since before LinkedIn existed, and today, he’s helping clinics rethink growth by leaning into a service line that most still overlook: occupational medicine.
As the founder of WebForDoctors and a long-time leader in urgent care strategy, Ira has spent over two decades helping practices grow volume, build smarter websites, and scale services like Occ Med that can stabilize revenue and drive new business, even in the summer slump. In this episode, he joins Nick and Michael to unpack why Occ Med is not just a side hustle. It’s a legitimate B2B growth engine when done right.
Together, they get into the practical and often misunderstood realities of launching or scaling Occ Med inside an urgent care setting. That includes what clinics get wrong, why marketing it takes a completely different approach than urgent care, and how to think about employer relationships the right way.
🔥 In This Episode, You’ll Learn:
💼 Why Occ Med is a B2B strategy and how it helps balance seasonality in urgent care
📉 How the “summer slump” creates the perfect window to launch or level up your Occ Med program
🏗️ What employers are really looking for in an Occ Med partner and how to win their trust
📊 Why Occ Med revenue can vary wildly from 10% to 85% depending on location, promotion, and process
🔁 How to approach outreach with LinkedIn, email, phone, and real follow-up systems
🤝 Why content creation, consistency, and nurturing matter more than a one-time campaign
🛠️ What to expect from a free consultation and the flexible support options Ira’s team offers
🔗 Resources & Mentions:
Book a Free Occ Med Consultation with Ira: https://patientcaremarketingpros.com/pasternack-marketing/
Learn more about NAOHP (National Association of Occupational Health Professionals): https://naohp.com/
WebForDoctors: https://www.webfordoctors.com/
Connect with Ira on LinkedIn: https://www.linkedin.com/in/irapasternack/
Whether you’re just curious or ready to expand your Occ Med strategy, this episode breaks down what’s possible, what it takes, and how to get started.
💬 Stay Connected:
Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Want to be a guest, recommend someone for the show, or ask a question? Reach out—we’d love to hear from you! Email us at hello@patientcaremarketingpros.com
🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ