Nick and Michael are breaking down one of the most misunderstood dynamics in urgent care growth: the difference between brand-driven growth and service-driven growth — and why playing in the wrong lane can quietly drain your clinic's potential.
Whether you're running a multi-location chain or a single-location startup, this episode will help you diagnose what's really driving (or stalling) your patient volume.
Drawing from real conversations, discovery calls, and lessons from 200+ episodes, Nick and Michael unpack:
🏢 The two urgent care growth models — and why each demands a different strategy
💸 Why small clinics shouldn't try to “look big” (and what to focus on instead)
📉 What happens when big clinics forget about patient experience
🚦 The critical lever that separates a slow bleed from sustainable growth
👥 How reputation, reviews, and real service can outpace brand dollars
⚙️ Systemizing care, scaling operations, and when your culture starts to crack
This one is packed with real talk, real stats, and real strategy — delivered in classic Nick and Michael style. It’s a must-listen for clinic owners asking the hard questions about scale, service, and staying power in a saturated market.
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🎵 Intro/Outro Music by Devin Smith:
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ