This episode features a powerful clip from our recent webinar, Becoming the Healthcare Brand: Build Loyalty, Drive Growth, and Own Your Market—and it's packed with practical insights for urgent care leaders looking to stand out.
We dive deep into the StoryBrand framework, walking through the 7 core questions that help you clarify your message, position your clinic as the trusted guide, and make your patients the true hero of your brand story.
We break down:
🦸♂️ How to identify your ideal patient as the hero of the story
🧠 Why it’s critical to frame the problem from the customer’s perspective
🧭 How to position your clinic as the trusted guide (not the main character)
🗺️ The importance of giving your patients a clear, simple plan
📣 What makes a call to action actually work
🏆 How to paint a picture of success—and highlight what’s at stake
🤝 Practical ways to build trust, stand out, and become the go-to choice in your market
Whether you're opening your first location or scaling a multi-site operation, this episode will help you rethink how you show up in a crowded healthcare market—and why your message may be the missing link between being seen and being chosen.
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🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ