Up, Up and Away - The Restaurant Marketing Podcast
David ’Rev’ Ciancio & Arun AV
21 episodes
21 hours ago
Up, Up and Away, the podcast that is saving the world from bad marketing. Join us as we dive deep into the latest trends, strategies, and tactics to help your restaurant take flight. From social media to email marketing and everything in between, we’ve got you covered. Tune in for expert insights, actionable advice, and a whole lot of fun!
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Up, Up and Away, the podcast that is saving the world from bad marketing. Join us as we dive deep into the latest trends, strategies, and tactics to help your restaurant take flight. From social media to email marketing and everything in between, we’ve got you covered. Tune in for expert insights, actionable advice, and a whole lot of fun!
That one-star review for missing ketchup just did more damage than you think. Rev Ciancio and Qubriux CEO Arun break down how to build a bulletproof online reputation. Discover AI-powered strategies to analyze feedback, predict operational issues, and turn your worst reviews into loyal fans.
#RestaurantMarketing #ReputationManagement #CustomerFeedback #Hospitality #Qubriux
Being "okay" at ten marketing tasks is killing your growth. It's time to be awesome at two. Outsourcing isn't about giving up control; it's about gaining the leverage to focus on what truly moves the needle. In this episode, Rev and Arun break down the strategic framework for deciding when to hire an agency versus when to use tech, and reveal the core marketing functions you should never hand over.
Tune in to discover what to outsource and what to own.
#RestaurantLeadership #MarketingTips #Outsourcing #Focus #Qubriux
Your email list is the one marketing channel you truly OWN. Are you using it to its full potential?
In this episode, get the complete playbook for mastering restaurant email marketing. Rev and Arun cover everything from the psychology of a great offer to the data behind smart segmentation. Learn why email is the hero of retention marketing and get the actionable tips you need to transform your strategy today.
Rev Ciancio & special guest Cherryh Cansler (FastCasual.com / Networld Media Group) are serving up the real talk: why focused marketing workshops are your ticket to serious restaurant growth.
This isn't theory; it's about actionable tactics (inspired by the #RestaurantMarketingWorkshop in Indy, June 2-3 – Qubriux is a proud sponsor!).
Tune in to hear why this is a non-negotiable.
#RestaurantMarketingTips #Podcast #LoyaltyStrategy #AIforRestaurants #Qubriux
Texts & WhatsApp for your restaurant: Incredible power, serious peril. 💥 With 90% open rates, it's tempting to go wild. But screw it up? You're digital toast. Rev & Arun are decoding how to use these direct channels like a pro – from consent and frequency to smart segmentation and avoiding that "creepy stalker" vibe. Learn how to make direct messaging your secret weapon.
#RestaurantPodcast #MarketingStrategy #SMS #WhatsApp #Qubriux
Understanding the right technology infrastructure is vital for restaurant success in today's competitive environment. In Episode 16 of Up, Up and Away, the restaurant marketing podcast, the focus is on the concept of a consolidated tech stack for restaurants. We delve into the essential systems and the critical need for integration to improve efficiency and gain valuable insights.
Join us for a discussion on building a more streamlined and effective technology foundation for your restaurant.
Think a single veggie burger covers dietary needs? 🙄 Wrong. This episode tackles how restaurants often fail at inclusive menus (allergies, keto, vegan, GF & more) and how YOU can fix it to win loyal fans.
Learn the step-by-step framework to super serve these guests, find niche opportunities, market effectively, and crucially, avoid common mistakes like cross-contamination. Hosts Arun AV (Qubriux) & Rev Ciancio break down actionable strategies.
Stop leaving money on the table! Watch now, share this with a restaurant owner who needs it, and give us a rating!
#RestaurantMarketing #InclusiveMenu #DietaryRestrictions #Allergies #Vegan #GlutenFree #RestaurantTips #Podcast
In this episode, Rev Ciancio spills the beans on a TOP-SECRET meeting with a Meta Instagram Growth Advisor! He's sharing game-changing tactics – things he's personally tested and confirmed to actually work. This isn't your typical "influencer advice" – this is the real deal.
Tired of crickets chirping in your restaurant during the week? 🦗💰 We get it. Weekday slumps are a killer. In this episode of Up, Up, and Away, we're serving up the real strategies to boost sales when business is slow. No fluff, just actionable tips from Qubriux's Arun and hospitality guru Rev. Let's turn those slow days into payday!
#qubriux #podcast #restaurantmarketing
Gift cards: a restaurant's best friend or a marketing flop? This episode dives into the world of gift card programs, exploring whether they're worth the effort for independent restaurants. A New York restauranteur shares their skepticism, prompting a deep dive into what makes a gift card program successful. The discussion covers ideal restaurant types for gift cards, essential program elements, POS integration (or lack thereof), digital vs. physical options, effective marketing strategies (beyond the "buy X get Y" promo), and the role of personalization and AI. Learn best practices from purchase to redemption and discover what to look for in a gift card provider.
Tired of shouting into the void with your restaurant marketing? 📢 This episode is for you! 💥
We're diving deep into the world of customer segmentation with the one and only Arun AV. 💥 Learn how to identify your ideal customers, tailor your marketing messages, and watch your restaurant thrive. 🎙️ Listen Now!
Online reviews: They can make or break you. ☠️
In this episode, we're spilling the tea on how to handle those brutal one-star rants, turn negative feedback into gold, and leverage positive reviews to attract new customers.
☕️ Listen Now!
Ever wondered how restaurants operate without a physical storefront?
Join us as we delve into the world of cloud kitchens and virtual brands. We'll discuss the strategies to build brand awareness, attract customers, and drive sales for your virtual restaurant. From choosing the right business model to crafting effective marketing campaigns, we've got you covered. Tune in to Episode 8 discover the secrets to success in the digital age of food delivery.
Loyalty programs are all the rage in the restaurant industry. But are they worth the hype? In this episode, we dive deep into the world of loyalty programs, exploring the benefits, drawbacks, and best practices for implementing a successful program.
We'll discuss:
How to determine if a loyalty program is right for your restaurant.
The different types of loyalty programs and their pros and cons.
Tips for creating a loyalty program that drives customer engagement and repeat business.
The importance of tracking and analyzing loyalty program data.
The impact of points and freebies on customer loyalty.
Join us as we unravel the secrets of building a loyal customer base and taking your restaurant to the next level.
Join us as we delve into the world of local SEO and discover how to boost your restaurant's online visibility. In this episode, Rev talks about the strategies and tactics to attract more local customers and drive sales.
Arun and Rev talk about strategies and tactics for successful marketing on food delivery platforms. Our special guest, Kelly Grogan, founder of CRUMBS, a leading firm specializing in boosting revenue for hospitality businesses, also shares her valuable insights and expertise.
The Speakers in this episode:
Arun AV: Founder and CEO of Qubriux, a leading provider of restaurant marketing solutions.
Rev Ciancio: Hospitality marketing consultant, tech evangelist, and co-founder of Handcraft Burgers & Brew.
Kelly Grogan: Founder of CRUMBS, a firm specializing in boosting revenue for hospitality businesses.
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In this episode, Rev and Arun continue talking about the effects of Email Marketing. If you haven't listened to Part 1, then listen to the previous episode before listening to this.
Email marketing still remains a powerful tool for restaurants to reach and engage their customers. In this episode, we'll discuss the best practices for creating effective email campaigns, automating your marketing efforts, and building a loyal email list.
Key Talking Points:
The importance of email marketing for restaurants
Building and growing your email list
Crafting compelling email content
Email automation and personalization
Measuring email marketing success
Tune in to learn how to leverage email marketing to drive customer loyalty and boost your restaurant's bottom line.
Retaining customers is as important as acquiring new ones. Social media offers a powerful platform to build relationships, foster loyalty, and encourage repeat business. In this episode, we'll delve into the strategies and tactics that restaurants can use to leverage social media for effective retention marketing.
In today's competitive restaurant landscape, offering discounts can be a powerful tool to attract new customers and retain existing ones. However, indiscriminate discounting can erode your brand value and margins. In this episode, we'll explore the art of discounting and discuss strategies to use discounts effectively to drive revenue and profitability.
Up, Up and Away - The Restaurant Marketing Podcast
Up, Up and Away, the podcast that is saving the world from bad marketing. Join us as we dive deep into the latest trends, strategies, and tactics to help your restaurant take flight. From social media to email marketing and everything in between, we’ve got you covered. Tune in for expert insights, actionable advice, and a whole lot of fun!