What happens when a viral influencer campaign meets the reality of in-store operations? How do you ensure the digital promises you make are flawlessly delivered in the physical world? In this episode, we bridge that gap with a truly unique guest: Peter Wiley, Director of Marketing & IT at Hothead Burritos. As both a corporate strategist for an 87-location brand and a hands-on franchisee for 11 of those stores, Peter lives at the intersection of high-level tech strategy and on-the-ground reality. Tune in to hear a masterclass in building a cohesive, omnichannel experience that works for both your brand and your franchisees, including: ‣ The #1 question you MUST ask every tech vendor before signing a contract (Hint: it’s all about the POS). ‣ The ongoing debate: The pros and cons of requiring an app download versus embracing app-less loyalty. ‣ Why a Customer Data Platform (CDP) is the key to understanding the 70% of your guests who aren't in your loyalty program. ‣ Practical strategies for personalizing offers that actually increase visit frequency.