Up, Up and Away - The Restaurant Marketing Podcast
David ’Rev’ Ciancio & Arun AV
25 episodes
6 days ago
Up, Up and Away, the podcast that is saving the world from bad marketing. Join us as we dive deep into the latest trends, strategies, and tactics to help your restaurant take flight. From social media to email marketing and everything in between, we’ve got you covered. Tune in for expert insights, actionable advice, and a whole lot of fun!
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Up, Up and Away, the podcast that is saving the world from bad marketing. Join us as we dive deep into the latest trends, strategies, and tactics to help your restaurant take flight. From social media to email marketing and everything in between, we’ve got you covered. Tune in for expert insights, actionable advice, and a whole lot of fun!
The Local Playbook: How Franchisees Can Win Their Neighborhood Market
Up, Up and Away - The Restaurant Marketing Podcast
34 minutes
6 days ago
The Local Playbook: How Franchisees Can Win Their Neighborhood Market
How do you win as a franchisee? It’s not by just following the corporate playbook. The real magic is in the localplaybook.
This week, Rev and Arun are joined by Julie Wade, a powerhouse franchise marketer. She shares her tactical guide on what franchisees should control (like local Facebook pages) and what the brand must control (like Google My Business and the main CRM).
If you're a franchisee or franchisor, this is a must-listen. You'll learn how to balance brand standards with the local-level execution that actually drives traffic and builds a neighborhood following.
In this episode, you will learn:
The 3 channels franchisees should own, and the 3 they should never touch.
How to use the "Parent-Child" Facebook strategy to mix brand content with local posts.
Why you MUST have a small, daily ad budget (and why organic reach is dead).
How to use your CRM to save a "down" sales week by diagnosing the real problem first.
Smart ways to incentivize guests (like points and contests) without resorting to profit-killing discounts.
Up, Up and Away - The Restaurant Marketing Podcast
Up, Up and Away, the podcast that is saving the world from bad marketing. Join us as we dive deep into the latest trends, strategies, and tactics to help your restaurant take flight. From social media to email marketing and everything in between, we’ve got you covered. Tune in for expert insights, actionable advice, and a whole lot of fun!
